103. An instant hit
The role of advertising is actually a "memory consumption".
When you have a cold, go to the pharmacy to buy cold medicine, but you don’t know which one to buy. At this time, your mind will subconsciously search for information about cold medicine.
So the brainwashing advertisement of "eat white films during the day and black films at night" was evoked from memory.
profound.
Then my mind will tell you, buy white and black.
This is true for cold medicine, a menu that is eye-catching and topical.
When you don’t know what takeout or have several takeout orders in your hand, the more you have a ‘memory order’ menu, the easier it is to be selected.
It is currently the early stage of the establishment of Haoye Takeaway, and the menu will change with the increase of cooperative stores. Therefore, every time Haoye prints the menu, it is controlled to a small number of hundreds of copies, so that there will be no waste.
Xiao Feifan's "white and black" menu marketing has won unanimous praise from everyone.
So Tong Chenglin went to find a partner artist to come up with a new menu that day.
Zhou Ke, who withdrew from Lao Su Fast Food and officially became the "Hao Hungry No. 1 Promoter", was responsible for the communication and cooperation matters between the four stores, "Xiaolin Bun Shop", "Lao Su Fast Food", "Li Hui Fruit Wholesale", and "Miaomiao Dairy Products", and was also looking for new suitable stores to cooperate in their spare time.
"Lao Xiao, how many servings of yogurt should be customized for our first day's fruit?"
Zhou Ke quickly got into the role and made their own markers for the four stores. He asked hesitantly: "I feel that these two things may not be easy to sell. This apple banana can be bought at the supermarket for a few dollars. Who can buy this thing to eat? Not to mention this mini cup of yogurt, I can finish it in one bite. What's wrong with buying it? Buy this thing."
Is it not easy to sell alone?
That is obviously impossible. Zhou Ke is a typical straight male thinking.
In the 4G era, there is a specific product name called "Internet celebrity products".
What does it mean? It is that it is good-looking, tastes good, exquisite and compact, and can be used to seek freshness, show off, literary, and blindly follow the trend of consumption. It seems noble and actually ordinary things.
The "White Country" and "Sun French Pudding" that are so hungry now definitely meet all the above requirements.
When he heard these two words popping out of Lao Xiao's mouth, let alone Zhou Ke, even Liao Boyuan was confused: "White Country, what kind of pudding is this?"
The others were also confused.
"After cutting the fruit box in Lihui Fruit Wholesale Store, squeeze a little salad sauce into each portion, then sprinkle some white sesame or something, and give it a name called White Country. The mini yogurt from Miaomiao dairy products went to cooperate with an advertising printer. The bottle waist of each box of small yogurt was wrapped with a simple but beautiful coat, with Snon French pudding on it. By the way, you must have both Chinese and French."
Xiao Feifan smiled and said, "No fool would spend a dollar for a box of sliced fruits from Lihui Fruit Wholesale Store, but if it was changed to the name White Country, there would be a bunch of fools willing to pay. Similarly, the same is true for Snon French pudding."
“…”
profound.
Mix a box of apples, pears, and banana pieces together, squeeze a little salad dressing, and sprinkle some white sesame seeds.
So after transformation, it changed from Li Hui fruit wholesale to a white country.
This name cannot be said to be very appropriate to this fruit, at least it has nothing to do with it.
But it sounds like a dollar is worth buying!
It's amazing, too.
Even though he was the party who made money, Zhou Ke couldn't help but point at Xiao Feifan's nose and cursed angrily: "Shameless! A profitable businessman! A bad heart!"
Xiao Feifan glanced at him: "Hurry up and teach those two merchants to make samples. Today, the church will be shipped tomorrow."
"Go now, go immediately, and make at least 300 pieces of Snow Country and Sno French pudding tomorrow. This kind of thing is the most popular among girls. You should go to the girls' dormitory area to distribute leaflets more."
Zhou Ke, who was scolding the unscrupulous businessman a second ago, stood up with excitement and joy on his face, and even learned to learn from it: "By the way, I have to write this sentence on the menu: Order a box of Snow Country and Snon French Puddings and give it to my girlfriend! I will contact Tonger immediately to confirm the new menu sample."
After saying that, he hurried out of the office.
Xiao Feifan gave Zhou Ke's back thumbs up.
Very OK.
In this way, both boys and girls can make money.
The "prodigal businessmen" in the office looked at each other, and then they started to get busy with each other tacitly.
Only Xiao Feifan came to He Zhizhou and said with a smile: "Student Xiao He."
He Zhizhou held his glasses and said blankly: "Senior Brother Xiao, you said."
Xiao Feifan looked worried: "That's right. I think you will definitely be very tired when you type codes every day, so go out and relax."
Actually, it's okay.
He Zhizhou hurriedly said, "I'm not tired."
"No, I think you are tired." Xiao Feifan shook his head: "So after Tong Chenglin brought back the new menu in the afternoon, you can go to the entrance of the girls' area of Songyuan dormitory and hand out two hundred flyers."
Send flyers?
He Zhizhou thought about it and asked carefully: "Senior brother, I have never sent a flyer. Is there any trick?"
"No skills, just ask the girl passing by and call her sister, and then hand the flyer to her."
"profound."
That afternoon.
There is something new in the Songyuan girls’ dormitory area.
He Zhizhou, a freshman in the Computer Department, handed out flyers at the door of the girls' dormitory!
Girls' "face control awareness" is definitely more exaggerated than boys. As soon as this news came out, many old sisters went out specially to see how handsome this handsome guy was.
He Zhizhou stood at the door of the girls' dormitory, blushing his face and handed the flyer: "Hello, Miss, this is our very hungry menu. If you want to order takeout, remember to choose us."
Some people will be despised to death when sending leaflets.
Some people handed out flyers, and a bunch of girls rushed to ask for them.
In less than half an hour, two hundred flyers were divided.
He Zhizhou thought in his heart admiringly: "It's worthy of being Senior Brother Xiao. Using his method to hand over flyers really saves time and effort."
However, many girls in the girls' dormitory area of Songyuan who hold a hungry menu are laughing and making fun of the flowery maniacs.
"He Zhizhou is really handsome. His golden-rimmed glasses make him look a little cold and abstinent."
"The skin is whiter than that of girls."
"This white and black menu is so ugly, but that white country looks a bit delicious."
"Yes, I like the White Country very much. Wow, Snon French pudding looks very good and must be very delicious. Then I'll order a set meal and give it a box lunch for my boyfriend."
"The White Country starts with three copies. Will anyone buy it together? Maybe if you buy it or He Zhizhou will deliver it in person."
As for the boys' dormitory, it looks completely different.
"Damn it, order white orders during the day, and the quantity is large and can be full. Order black orders on the dark day, and the taste is good. This is a whole thing, it is too infringement, but the menu is quite cool."
"Hahahahaha, this sand sculpture menu made me laugh, I must order one."
"Two meals are only twelve yuan, it's cheap, so try ordering a set meal."
"It's really cheap, I'll give you one too."
"White Country, Snon French Pudding, what kind of stupid thing is this? Broken fruit and yogurt are sold for two dollars? Alas, but my girlfriend must like it, order one."
Therefore, with a newly released white and black menu and two "Internet celebrity products", Haoe Takeaway became a hit.
Chapter completed!