This is not the first time that Chinese-language films have topped the global box office list. In the month of the Spring Festival, the global box office champions basically belonged to Chinese movies. .

But the meaning of this time is different. Science fiction films from China actually put Hollywood magic blockbusters under their feet!

The schedule of "Where Are Fantastic Beasts" was originally extremely wonderful, but it only enjoyed a week of purity. The next week was cut off by the roadblock of "The Matrix"!

The dream of winning consecutively was shattered, not only was the weekend box office champion lost in North America, but also in the hometown of the UK, let alone the world.

Even the North American starring Leonardo's "Bouquet for Algeron" beats it with a weekend box office of $47 million, making these ugly and cute magical animals regret it!

In the next few days, "The Matrix" has a trend of becoming more and more courageous in the battle. The box office sales of the movies are gratifying, and the peripheral products are also rising. The two complement each other and reach the peak together!

Unless it is a holiday, every Monday is the time when the film's box office plummets. Whether the decline can be controlled becomes the key to the subsequent box office of the film.

Countless people are staring at the Matrix's box office on Monday, and this has not disappointed them, Neo handed over a satisfactory answer!

The mainland market closed at 81 million yuan on Monday and also scored 75 million yuan on Tuesday, with the decline being controlled very well.

In the North American market, "The Matrix" is still in the tens of millions on Monday, and the result of $11 million looks very gratifying. Tuesday is the traditional discount day for North American theaters, with box office rising, reaching $14 million!

Bo-oie-mojo and Entertainment Weekly have raised their box office forecasts to the 300 million US dollars in North America.

In fact, it is normal to see such a decline. Originally, the quality and publicity of "The Matrix" were very good, not to mention that the number of cinemas released in the new week has increased from more than 2,000 to more than 3,000!

Other films have the largest number of films when they are released, and then they start to slowly decrease, and they do not expand when they are released.

The Matrix can get such a beautiful curve, all thanks to its reputation, fully attracting audiences to the cinema!

...

"What? The peripheral products sold for more than $70 million in less than a week?"

Even though Lin Han knew that these products were in full swing, he didn't expect that the number was far beyond imagination. Retailers and manufacturers gave him too many surprises.

The peripheral products will not disappear with the release of the movie, but will continue to be sold until the second movie brings sales peak again!

Galaxy Pictures, which accounts for 35% of its peripheral products, unknowingly made a fortune.

Even the Huawei P10 in the movie has become the best-selling model of the month, firmly suppressing the rest of its competitors' mobile phone models and reaching the top!

The sales of Ray-Ban glasses are also very strong. Even many sunglasses on Taobao that look similar to them have been driven. Many people just chase the appearance and do not consider the added value of the brand. After all, it is a bit expensive.

The price of advertising implantation for these brands is not a secret in the industry. Lin Han invited so many companies to participate in the auction!

So those brands that have not won the sponsorship rights now look back and find that their regrets are so blue!

Since we missed "The Matrix", we can't miss the subsequent "The Matrix 2" and "The Matrix 3". Generally speaking, the first movie in the series is not at the highest box office, so they can turn the situation around!

When the movie was released less than a week, Galaxy Pictures had received olive branches from a considerable number of brands. Some mobile phone brands even gave 40 million yuan of implantation fees, but it was still not confirmed.

Brands that have not obtained the sponsorship rights start to take action. Brands that eat the benefits in their mouths naturally cannot let go. This obvious tiger-mouth tooth extraction behavior cannot be allowed!

They finally tasted the sweetness, so how could they hand it over so easily? So it is inevitable to raise the price!

There are actually unfavorable factors for Lin Han’s set shots, that is, the product updates of sponsors are not timely.

According to normal progress, the model of the mobile phone in each movie will be changed, upgraded, etc., so that it can play the role of advertising!

For example, this time with Huawei P10, if Huawei mobile phone decides to continue participating in advertising sponsorship, it will still be p10 in the next two movies.

But at that time, maybe Huawei's p11 and p12 were all out, so if the movie advertised p10, it would be useless.

After all, these digital products are not as good as clothes, sunglasses, watches or beverage brands, car brands, etc., and the update speed is very fast!

Seeing the global box office of "The Matrix" running wildly for $500 million, Huawei is also anxious. Their sales have successfully suppressed the two major competitors of Apple and Samsung, and also suppressed oppo and vivo in the domestic market. The next movie is determined to win!

So Galaxy Pictures received a super sincere quotation from Huawei. This time Huawei gave a sponsorship amount of RMB 60 million, plus box office reward policy.

If the box office of "The Matrix 2" can surpass the first one, then just give 50% to Galaxy Pictures, which is 90 million yuan in total!

The rich atmosphere of spending a lot of money is simply impressing!

As long as the video is successful, the implantation of an advertisement will be much more than the total cost of all implantation at the beginning!

However, Galaxy Pictures did not agree rashly. The commercial negotiating team is working hard to see if it can increase by another 10 million, and strive to create the largest advertising implantation cost of domestic films.

Anyone must have the largest and first to attract attention. The statement of the tens of millions and billions is different. The media and ordinary people will certainly feel that the number of hundreds of millions of yuan is even more shocking!

If you want to do it, you have to make a big news, otherwise I'm sorry for the money I've spent, so Huawei is also hesitating whether to give out another 10 million.

Even if they are large companies with huge assets, such high publicity costs are not given at all. They must be approved by the board of directors!

At present, both parties only have this intention, and the contract cannot be reached in one or two days.

But every day, the box office figures of "The Matrix" will soar upwards, which will allow more brands to see the potential it contains. If it drags on, it will only allow more competitors to join.

So Huawei was also very anxious and wanted to quickly agree on the sponsorship contract so as not to have too many dreams!

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I was not feeling well after taking a nap. I was obviously not sick, but I seemed to have exhausted all my energy. My mother said it was because I slept for too long.
Chapter completed!