The implantation cost of RMB 90 million is definitely astronomical, but Huawei's annual sales are RMB 520 billion, which is a drizzle for them.

With money in hand, the marketing expenses will naturally be higher, just like Samsung spent $10.2 billion in marketing promotion around the world, including sponsorship of the Olympics, etc.

Even though Huawei is not as rich as Samsung, its ace product Huawei p9 has launched large-scale advertising worldwide, hiring high-quality spokespersons, and other activities to achieve a budget of nearly $1 billion.

As an upgraded model of p9, the marketing expenses that p10 will enjoy will obviously be more enjoyable than p9, not to mention that the sales increase brought by "The Matrix" is obvious!

This is not only effective in China but also in the Greater Chinese-speaking region. It is sold well in North America, Europe, Africa, South America and Australia.

In this kind of movie, the effect is obviously much stronger than direct advertising, and it is easier to accept.

If this order can be achieved, Huawei will become the first major advertising investor in the Chinese film industry. This title is obviously very effective and has its own news hotspots!

Not only is Galaxy Pictures trying to facilitate this, but even Huawei's own people are a little moved. They have always wanted to be the first and will not let go of any opportunity.

...

The ordinary four-day working day has passed like this. In these few days, "The Matrix" firmly holds the position of the single-day box office champion and earns 80 to 90 million yuan every day.

The rest of the movies on the market are not its opponents at all, and its real opponents will be released on Friday!

As a film that Wanda Film and Television participated in the investment, "Ace Bodyguard" can be said to be the biological son of Wanda Cinema, so it has an absolute advantage in filming.

What's more, the starring Wang Zheng accompanied most of the audience to grow up, with a very high national popularity, and is a veritable kung fu superstar!

With kung fu and comedy, plus the golden sign Wang Zheng and the joining of several other stars, all of them are the favorite elements of the audience today.

Up to 31% of the screenings make it the movie with the most screenings on Friday. Who makes it supportive of the entire Wanda Cinema behind it!

Another Hollywood movie "Where Are the Fantastic Beasts" also landed in cinemas nationwide on Friday. Although it has been released in the rest of the world for half a month, domestic audiences still have high expectations for it.

After all, young audiences in China grew up with Harry Potter, and witnessed the boy with scars on his forehead growing up since childhood. He wanted to study at Hogwarts Magic School and get rid of his Muggle identity!

The protagonist Newt Scarmand is a graduate of Hufflepuff Academy. Even before the novel "Harry Potter" was finished, this book "Where Are the Fantastic Beasts" became a bestseller.

When Harry was in school, the book was published in the 52nd edition. It was a textbook at Hogwarts School and a must-have science book for Muggles at home. It was taught by Hagrid.

"Where Are Fantastic Beasts" has a reputation in other places, and coupled with the high popularity and sentiment of the "Harry Potter" series in China, this has become a magical event!

So everyone is optimistic about the box office of this movie. The 29% scheduling is not small, and it is a strong contender for the box office champion this weekend.

As for the release of "The Matrix", which has been released for a week, it has been squeezed by these two new films, falling from 39% on Thursday to 24% on Friday!

These three movies joined forces to dominate the cinema, and the rest of the movies shared less than 15% of the screening volume, becoming cannon fodder for a few days of the cinema.

Everyone is very curious about these three movies, whether it is the Matrix with a reputation that is extremely popular, or the Fantastic Beasts with full feelings, or the Ace Bodyguard with full laughs?

Especially "The Matrix" and "Where Are Fantastic Beasts" have been promoted by the media as a battle of revenge!

Last Friday, the newly released "The Matrix" encountered "Where Are the Fantastic Beasts" released in the North American market for a week, and then stepped on it and won the box office champion next weekend.

Moreover, the box office in the first three days of the first weekend was 75 million US dollars for US$110 million. This is still the home court of "Where Are the Fantastic Beasts", but it still lost completely!

Now that the battlefield has been changed to mainland China, the format of the two movies has changed, becoming the newly released "Where Are Fantastic Beasts" against the one-week release of "The Matrix". Whether the new film can overwhelm the old film has become a heavyweight gimmick!

...

"Kolin, you're such a big deal. We haven't had a movie that can win the box office championship in North America for a long time." Cui Lecheng praised unruly. He sat on the big kang inside the courtyard, feeling happy.

Lin Han was brought over by Zheng Shuping to participate in their old friends' party, mainly because those old friends wanted to meet this amazing junior.

This is the holy place for Yanjing movies, a relatively old-fashioned gathering place where new and old filmmakers gather.

After hearing Cui Lecheng's praise, Lin Han said modestly: "It's not long, it's not long. I remember that Mr. Zheng won the championship in "Martian Rescue" last year!"

Ji Gaoxuan couldn't help laughing. After taking a sip of tea, he said: "Overall, it's not your work. We really didn't expect that Chinese science fiction movies can reach today. Tsk tsk, you accelerate the entire rise alone!"

Even he has taken on a science fiction film now. This time he took time to learn from Lin Han and Zheng Shuping, and see how to deal with the later stages of the science fiction film.

There are only these two people in the Chinese film industry who have made too much science fiction movies, and they have also achieved success, and they cannot find anyone else to exchange experiences.

Before Lin Han came, he knew the identities of these people in front of him. Those who can become old friends with Zheng Shuping are definitely not ordinary people. They have a few tricks in various film fields!

Take Ji Gaoxuan as an example. He is a typical commercial director. He has won many box offices in police and gangster films and comedy films. This time he was invited by Chang'e Pictures to serve as the director of "The Milky Way", and he also wanted to expand his own directorial scope.

The Cui Lecheng who spoke before can be called a film artist. He can't easily come out of the mountain now and can no longer find any good scripts to direct!

"To be honest, I didn't do much. Now it's time for science fiction movies to develop, and the popularity of technology and education is getting higher and higher, and audiences also like this type of film."

In the past, Zheng Shuping did not bring him here because Lin Han was not qualified at that time. Now that he has the killing weapon "The Matrix" on him, Lin Han can sit here and chat and laugh with them.

If you can’t see this thing in class, it does not mean that it does not exist!

"Kobayashi, you are sure to win the first place in the box office this Friday, right?" Zheng Shuping said with a smile, "There are really not many opportunities to beat Hollywood blockbusters."

This morning, the midnight box office of "Ace Bodyguard" and "Where Are Fantastic Beasts" had already come out, and the results were so dull that the two producers and the publishers wanted to cry.

"Where Are Fantastic Beasts" midnight show was only 2.5 million yuan, and "Ace Bodyguard" was even worse, only 1.7 million yuan!

The two movies combined are more than half as much as the original "The Matrix"!

What's more, the popularity of the film can be seen from the pre-sale. According to the pre-sale of "Where Are Fantastic Beasts", it seems that it is not as good as the Matrix on the weekdays, let alone the weekend.

Lin Han took out his mobile phone and found the professional version of Maoyan Movie. Although this number is different from the real number, it is not much different in general and can be used as a reference.

"It's true. Now "The Matrix" is ranked first. If they replace this name with "The Legend of Harry Potter", the box office may have surged!"

The box office figures updated at 3:30 pm show that on Friday, "The Matrix", which was released for seven days, ranked first with 84 million, which is higher than the total of 81 million on Thursday!

The newly released "Where Are the Fantastic Beasts" ranked second with only 51 million yuan in the midnight box office, while "Ace Bodyguard" ranked third with 38 million yuan.

Two high-level films, the movies that were highly anticipated, failed to reach the dominant position of "The Matrix"!

...

"Where Are Fantastic Beasts" is also a tragic film. It was killed by "The Matrix" in the North American market and mainland Chinese market, and won the weekly box office championship.

This is definitely a well-known blow to a film that aims to have a global box office of $1 billion. Now, there is no hope for 1 billion, and it is even a bit difficult for 800 million!

At the beginning, they felt that they had found a good schedule, but unfortunately they were cut off by Lin Han.

JK Rowling is even more miserable and was killed by Lin Han!

Not only in the box office of the movie, but also in the book sales, it was surpassed by Lin Han.

The former JK-Rolling became popular all over the world with the "Harry Potter" series of novels, with sales of more than 400 million copies worldwide, becoming the richest woman in the world, and her wealth value even surpassed that of the Queen of England.

Of course, Lin Han did not surpass the Magic Queen in total sales, but was in the book sales market in front of him!

As one of the important derivatives of the movie, the novel of the same name by "The Matrix" is obviously the work that truly benefits a lot. After the movie was released, it returned to the sales rankings in different countries, and its sales volume increased again and again!

If you want to evaluate this movie, if you have not read the complete novel, then the review will obviously be without reference.

"The Matrix" returns to the top in mainland China, Hong Kong, Macao and Taiwan, North America, France and other countries!

There are two different versions of "Where Are the Fantastic Beasts". The first version is the book "Shu" written by Rowling in 2001, which is the textbook of the Hogwarts School of Magic, but that version is no longer printed.

The current version sold is actually the same as the Matrix. It is a book story adapted from the movie script, and it is similar to the movie as a whole!
Chapter completed!