Chapter 695 The first week of horror

When "The Matrix" was still in the shooting stage, Galaxy Pictures held an advertising implant bidding meeting, and he received a 51 million yuan advertising sponsorship fee. Please search and read the most complete novel!

This includes 12 million for Ray-Ban Glasses, 10 million for Huawei phones, 8 million for Dell computers, etc. At that time, many people thought it was very unprofitable to spend so much money to implant a science fiction movie that they wanted to lose.

So mobile phone brands such as Samsung, Apple, Vi, Nokia did not compete with Huawei, and the sunglasses sub-lines such as Dior, Chanel, Gucci did not increase the price. In their eyes, "The Matrix" is not worth the price!

But now, after "The Matrix" has been released in a high-profile manner, the heads of these brands can only watch their competitors' sales increase again and again, but they can only keep it unchanged. What a torment.

There are often horses that are thousands of miles apart, but there are not many men!

Not every company has the courage to invest such a large amount of money in films for advertising. After all, Lin Han has not yet proved his ability in the director world.

If Zheng Shuping came to film "The Matrix", it would probably be that the revenue from advertising implantation would exceed 100 million!

After Chen Jiaxuan watched the nonsense about the implantation of this advertisement on the 6 movie channel, she couldn't help but say: "Huawei and they have found a big advantage. Our movie has the ability to win the championship all over the world. With RMB 12 million, they have bought such a good advertisement. They spend so much money just by advertising on TV!"

"It's meaningless to say this now. We agreed at the beginning. After the box office of this movie comes, if we make movies in the future, we don't need to do any advertising bidding, and there will be a brand that will give you money."

Lin Han was very open-minded. At that time, he and Galaxy Pictures urgently needed money. It was already quite good to be able to auction RMB 51 million. What's more, according to this situation, 50% additional reward should not be a problem.

The global $500 million is like a watershed, and most Hollywood movies cannot reach it, let alone Chinese movies!

A movie that can reach this threshold is definitely not an ordinary movie, and it is worth spending much money.

"Was the contract we signed with these brands one or three directly?" Chen Jiaxuan realized now that it would be too much if three movies were implanted with 10 or 20 million yuan.

Lin Han shook his head. He had expected this situation. Originally, the first movie was made famous, so he would not tie up the next two movies!

"We signed the first movie, and each movie is separate. But these brands have priority renewal rights. If the conditions are the same, we have to consider them first."

Chen Jiaxuan probably understood that this priority renewal right is useless. What is the same condition?

If both parties take out 20 million yuan, then if the other party adds another 100,000 yuan, will this not be avoided?

According to the current momentum of "The Matrix", it is not a problem to exceed 500 million US dollars worldwide. Maybe it can still reach 600 million or 700 million!

But Chen Jiaxuan had a doubt, and she asked: "If these brands have not renewed their contracts and we will find other brands to sponsor them, what should we do if the content that has been filmed?"

Lin Han raised his eyebrows and said with a smile: "Of course we thought about this kind of thing, so we prepared for the shooting. If it was a long-term view, we could basically not see these subtle differences. The close-up shot is easier, and we can finish the shooting directly!"

"This is OK. You directors are pretty good. What if readers ask why the first and second parts of the clothing, sunglasses, and mobile phones have changed? Will this cause it?"

"There is such a possibility, but the problem is easy to solve. Technology is progressing and the times are developing. Do the protagonists have to wear the same brand of clothes forever? The wardrobe of ordinary people is full of various brands!"

Lin Han added: "Of course, it would be better if these brands were willing to renew their contracts, saving them all the troubles. But our price at that time would probably be calculated in US dollars!"

The box office and global influence of "The Matrix" are both at the top production level in Hollywood, so of course, advertising implants must be at the same price or at the same price.

In fact, movies do not mainly rely on these advertising implants to win rewards, but focus on the marketing value of brand joint promotion!

For example, when Dell Computer advertises itself, the materials used are scenes and characters in "The Matrix", which is in disguise to advertise movies.

Similarly, Audi Auto, Ray-Ban Glasses, and Huawei Mobile are the same. When promoting the brand, they are linked to "The Matrix", which greatly promotes the popularity of the movie!

Since the movie was released, no audience felt that the advertisements in "The Matrix" were very rigid. Lin Han made the product perfectly integrate without trace into the plot.

Many viewers only know that these brand implants are included in the plot after watching the movie. This impression is more profound and will not affect the audience's viewing experience.

Various surrounding areas are selling well, and advertising sponsors also earn a lot of money on their own products. Even some clothing companies want to join forces with the Matrix to produce a set of T-shirts. Unfortunately, this is in winter and the time is not right, but hats with the words and icons printed on them are also a good choice!

...

With the release of the movie, more and more people dressed up like Neo and appeared in the cinema and streets. At first, just a few people did this, but later everyone thought this method was cool, so a craze spontaneously formed.

The most amazing thing is that the fans in the Yanjing area of ​​Hanlin Academy were booked by fans. The entire screening room was filled with "saviors". All of them were black windbreakers with training pants and sunglasses, as if they were black. The boss of the society watched the movie together.

This crowd of viewers not only have photos, but also videos, which made many fans envious.

Since the Yanjing branch can do this, the branch in other areas will follow suit and cannot be lagging behind!

Few people can afford the same windbreaker as Neo, but there are definitely not a few people with the same color windbreaker, so the webpage has been flooded with these saviors.

Every time you go, it will inevitably lead to crazy onlookers and taking photos!

"It's so cool, there have never been so many girls watching us!"

"No, I obviously think I'm very handsome. Why are you wearing such a short long windbreaker? You look short and chunky."

"The fights in the movie are so handsome. The first ten minutes are from the goddess Trinity, and the last thirty minutes of the movie are Neo's highlights. The last fight with Smith is simply indescribable!"

"Triniti is also very powerful, but it's a pity that she can't beat Agent Smith. But she is really pleasing to the eye in the movie. Her figure, face and movements are so flexible."

"Guys, the movie has only been three days ago, and I have watched it four times. Each time I have a different feeling. In addition to the great visual effect, the plot is actually very good! Lin Han has not said how Neo, who has become the savior, will deal with his mother. Moreover, the movie keeps talking about Zion Zion, and there is no explanation for what it is. I have dug many holes to see how he fills it out!"

Indeed, as time goes by, more and more people shift their attention from the actors' cool and handsome appearance, and the dazzling cunning of the visual effects of the movie to the plot discussion.

Various interpretations emerged, and analysis with a broad mind will always be praised, not to mention the novels Lin Han published half a year ago as a reference!

The lively weekend has passed so everyone has focused on the first weekend box office of "The Matrix", which is as important as the box office on Monday.

One is to look at the initial explosive power, and the other is to bearishness. If the box office decline can be controlled within 50% on Monday, long-term sales will no longer be a problem!

Lin Han took the results of the statistics in front of him, and his frown, which was originally frowning because of his nervousness, finally relaxed, because the box office figures in the first weekend far exceeded expectations!

The box office in the mainland was 231 million yuan on Friday, and 270 million yuan on Saturday, and slight decline to 210 million on Sunday.

It is also said that in these three days, "The Matrix" earned 711 million yuan, and its efficiency is really amazing!

If it is converted into US dollars, this is also US$103 million, which will undoubtedly become the box office champion in the mainland this weekend!

In the box office in North America, the midnight and early stages were 16.7 million US dollars, 31 million US dollars on Friday, 34 million US dollars after rising on Saturday, and 29 million US dollars on Sunday. Total of the first weekend, the box office in the mainland market was even higher!

A full $110 million!

This weekend's box office results are among the top 50 in North American film history. There are only more than 2,000 cinemas that open paintings, and more than 4,000 cinemas can't do anything like other movies.

Fortunately, the box office of the first weekend of history is still occupied by films related to him. The box office of "Jurassic Park" in the first weekend was as high as US$247 million, twice that of "The Matrix"!

In Lin Han's original time and space, "The Matrix" failed to achieve such a high first weekend box office. In his current world, he successfully completed the feat that the Wachowski brothers did not complete!

Not only that, "The Matrix" also left a series of rankings, such as No. 7 in the opening record of the painting in November, No. 4 in the box office of the science fiction adapted novels in the first weekend, etc. - There are a series of related rankings that are enough for fans to slowly explore!

However, the first week record of the highest R-rated film in film history was completely out of reach with "The Matrix", because when it passed the review, the rating it received was PG-13, and the audience R-rated was higher!

After winning the box office in North America and mainland China, "The Matrix" is also very popular in Europe. The philosophical thinking in it meets the preferences of European audiences. They like to watch such videos with cores, and of course, it is even better to have an external appearance.

Among the 63 markets that have entered overseas, they all performed very well. Russia earned 9.8 million US dollars, the UK also received 15 million US dollars in the first weekend, Germany 9.9 million, France 9.1 million, Spain 4.5 million, Italy 5.3 million, Indonesia 6.4 million, Brazil 6.4 million, Mexico 5.8 million, Australia 7.3 million, etc.

These markets earned a total of US$95 million, including US$110 million in North America and US$103 million in mainland China. The global box office of the film has reached US$308 million in the first week!

This is a totally a day number, and it topped the global box office list without any suspense!
Chapter completed!