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Chapter 1017 Consider an acquisition!

"Are you too bold? Taking over a loss-making clothing company?" Jiang Fang smiled awkwardly.

Jiang Fang and her team are more realistic. Of course, no one will do business at a loss when they are full. This clothing company called Meiwei can be said to have been lonely in the past two years and is struggling in the industry. In fact, they

You can also break the jar and simply do OEM, just make a high imitation and put the brand's trademark on it, but in this case, it is piracy and infringement. Small-scale micro-business or circle of friends can sell it, but in this case

If you can't sell it on the market, you can only do it in a small way, because if you want to sell high-quality imitations, you must first not go on major platforms. Once you are reported, the company will be fined a layer of fines, and you will have to pay even if you don't make much money. After all, you are a postman.

Selling high imitation brands is not a long-term solution. Of course, OEM is already a third-party processing, that is, OEM, and OEM means paying low labor to make money. Although it will be very busy, the money earned

Not much.

In this case, Meiwei certainly hopes to have its own things and build its own brand, but they have insufficient book funds and no ability to develop new products because sales have never been able to increase, so it is a vicious cycle until now.

, many production lines have been abandoned, and fewer and fewer workers remain.

Therefore, Jiang Fang has her concerns and feels that investing in a loss-making clothing company has certain risks, but Brother Xigua and I don’t think so. Of course, that’s because Brother Xigua’s personal traffic is not comparable to that of ordinary people.

Yes, this is one advantage, and the other advantage is that Mewei is located in Shanghai, which is a geographical advantage.

"Mr. Jiang, to be honest, if this company is out of town, then we may be fools to acquire it, but the problem is that this company is in Shanghai, and it is also in Fengpu Industrial Zone. Everyone in the logistics industry knows this.

, first of all, transportation must be convenient and logistics must be smooth.

, the Modu expressway is so developed, and the purchasing power is also extremely strong. We are here, the right time, the right place and the right people, at least the geography has a major advantage. Mr. Jiang, you may also know that there are many cumbersome procedures to invest and develop in Modu.

On the other hand, if the factory moves out of the Magic City, it is not

It is very tedious. We will definitely be able to increase the employment rate here and increase taxes and fees. Then the leaders above will definitely support it. We only need to win this company, build our brand, change the company's appearance, and launch our brand and products.

Then I believe

The prospects are definitely good. In fact, Mr. Qiu has always wanted to have his own brand. We are all doing third-party sales. Although we can earn the price difference, the money we make is not what we can produce and set our own prices.

How much does the product make?" I asked.

"Yes, Mr. Jiang, we have the opportunity to open a company in Shanghai to make our own clothing brand, why not? There are existing companies with employees and workers. As long as our brand is outstanding, the products can be sold to the public.

Accept it, then we can definitely make it." Brother Xigua also said.

"What brand should we make? You must know that the process of establishing a brand and building a reputation is very difficult." Jiang Fang said.

"Let's make a sports brand, take the youth route, and make sports models widely consumed by the public." Brother Xigua thought for a while and continued.

"Our domestic sports brands include Anta, Li-Ning and Xtep. These are the best. Can they compete with us?" When Jiang Fang said this, she paused and then said, "And these are all sports brands. Invest in them."

It will be bigger.”

"Trendy brands only make clothing. If it can improve, then we can create a whole series and start with clothing first." I thought about it and said hurriedly.

"Trendy brand?" Jiang Fang frowned.

"Yes, we can make some casual public clothes, suitable for young people. Isn't our spokesperson Mr. Qiu? We can save a lot of endorsement fees, and then what we need to pay is marketing advertising. Mr. Qiu, you

There are so many fans on the dy platform, and the other internet celebrities you get to know are also very popular.

If there are more, you can let them advertise. Of course, if you really set up an independent brand, you can also cooperate with my Magic Town in the future. Brother Xigua, you can also promote my Magic Town project, so that we can also do the opposite.

Recommending our brand is called mutual benefit." I nodded.

"Hmm, it sounds very good." Brother Xigua nodded.

"Have you all thought about it?" Jiang Fang smiled helplessly.

"Everyone is together to make money and build a personal brand so that our online store can be upgraded and build our own brand. The sales are all our own. Compared with third-party sales, we have to sell to others.

The stuff is much better." Brother Xigua said.

"Okay, then we need to evaluate the assets of Meiwei Company, and then we can talk about the acquisition. I need to find a few senior appraisers, and then the company here must also actively cooperate. We need to understand their debt situation, company assets,

Including workers, middle management, salary levels, etc., all aspects must be considered, and some corresponding adjustments must be made to recruit some talents to join. This takes time and cannot be completed in a short time." Jiang Fang nodded.

, then said.

"Then we will develop in this direction. The next thing we will negotiate with Meiwei Company is the acquisition. As for today's order, let's cancel it." I said.

"Since we have already talked about the acquisition, what kind of orders do we still need? Our company currently has 50 million in its books. I don't know how much it will cost to acquire this company after a product evaluation. This is still a medium-sized enterprise after all." Jiang Fang.

said.

"Don't worry, you can discuss the intention to acquire with Mr. Gao. If his price exceeds our range and is far from the evaluation, then forget it. If he can understand that being acquired is the best way out at this moment, then he should be able to

Making a decision, at this stage, I can say that Mr. Gao will definitely not want to delay it any longer. If he can transfer the company, then he will at least have

With the money coming in, he will no longer have to worry about so many troubles in the company. After all, the longer this drags on, the more likely the company will be on the verge of bankruptcy. He may have ambitions to make a turnaround, but he needs investment in marketing funds for the brand.

Regarding the talent pool for product research and development, he just thought to himself that if there is no money, then it is just empty talk." I smiled.

"Yes, Mr. Chen, you are on to something. If we can acquire this company at a low price, it will be an opportunity for us. Of course, we can also free up more funds to do real things."

Jiang Fang nodded.
Chapter completed!
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