Nowadays, most domestic animations actually follow the cooperation method, and there are few such websites that invest in one-time to buy out their works.

The main reason is that it is not profitable. If you develop an IP with full copyright, it is difficult to recover the cost by relying solely on animation. In terms of screening, you can only sell online playback rights. If you want to play on TV, you will basically have no chance, let alone cultural output.

In foreign countries, animations are made to sell premiere on TV stations, online on demand, plus animation peripheral development, comics, animation movies and games and other full copyright marketing, and discs... These series of operation methods are already very mature business models.

But in China... Judging from the current situation, it is basically impossible to play.

Take the first season of the "Full-Time Master" animation made by Lewen Group, as an example. This is a relatively special work. A large number of advertisements are implanted in the animation, and the most eye-catching one is Silver Arch fast food. At the same time, its peripheral development is already at the forefront of domestic animation.

But despite this, the total production cost and promotion investment of more than 20 million yuan still make them less than a successful animation project.

However, for Lewen Group, there is no big problem. Although they cannot recover the cost in animation, through animation, they have greatly boosted the sales of original novels; at the same time, after a large-scale hype of IP, such as mobile games, they immediately went online. In addition, the production of online dramas that keep up with it is also the big deal for making money.

For them, the most profitable thing to hype the IP itself of "Full Time". There are many ways to monetize IP, not just animations. It is not a problem to lose money and make publicity.

It is precisely because of this that they can offer a production fee of millions of dollars to the animation producers for an episode and dare to invest a lot of money in publicity through various channels.

Now, "Weidu Entertainment" is a self-developed "Special Events Task Force", but no funder will give it to you.

The big part of making money in animation is content outside of animation; however, in terms of market development outside of animation, there is a huge gap between companies like "Dimension Entertainment" and Lewen, which are in a large group nature and are preparing for the Penguin business group.

Fan Zhe can't do anything about full copyright marketing now. Due to the current financial pressure of the company's start-up and insufficient funds, he does not have the patience to negotiate one by one, slowly selling the screening rights and recovering costs.

In a hurry to cash in, Fan Zhe could only give up the long-term profits of animation and choose to buy out.

Hot animations can attract a large number of users, increase website traffic, and promote the conversion of ordinary users to paid members; the increased investment of advertisers is an extremely expensive income. In addition, according to the cooperation method given by Weidu Entertainment, it also includes discs and secondary authorization.

I don’t participate in selling members on demand, and putting advertisements to make money; if you give you the exclusive copyright, you will go out and sell the CD, or sell the screening rights to other websites, or even sell it to TV stations. I don’t care. As long as you have this ability, the money will be yours.

This is equivalent to that "Dimension Entertainment" not only sold the animation screening rights, but also sold all the profits of this animation in a one-time buyout.

Of course, this is only the first season, and the Entente will not involve any content and copyright except the first season of the Task Force.

This will make less money, but the time will be fast and the capital will flow quickly, so the company will naturally develop faster.

It doesn't matter if you make less money in the first part, but the production that follows will make more money.

However, the model considered by Fan Zhe has greatly increased the difficulty of selling the "Special Events Task Force".

If only the screening rights are sold, then the price of a drama of 300,000 or 500,000 yuan per drama is higher even if it is a new series, there are many people who can afford it; but the sales of animation copyrights are different. Fan Zhe's asking price is about 400,000 yuan per episode, and the total price of ten episodes in the first season reached 4 million.

This is a tenfold gap.

For those video websites, if you buy an animation, spend 4 million? Even if you win the entire animation copyright, can you earn it back...

If animation becomes popular, everything is easy to say; if you don’t become popular, if you buy the screening rights, you will lose if you lose hundreds of thousands of dollars, and you will be regarded as filling the content library. But if you lose millions of dollars... No matter which one you put it in, it may not be considered a trauma, at least it will be inevitable.

This entry chip is a bit too big.

In this case, Kappa found several video websites in succession, and almost no one was too interested.

A little fucked.

Kappa could only find his old friend, a content director of Penguin Video, Song Wenjie.

Lewen Group is not a purely independent group enterprise. Their largest shareholder is Penguin Holdings. Like Penguin Video, they all belong to Tencent.

In other words, Penguin Video and Lewen Group are brothers.

But brothers also have to settle accounts clearly, not to mention that one is a biological child and the other is adopted later.

Although Penguin Video and Lewen Group are both under Penguin Holdings, they are two group companies that operate independently of each other and belong to different business groups and cannot be considered one.

Although Kappa and Penguin Video have close business contacts and good personal relationships, they cannot make a complete decision after all, and they have to listen to others.

After dialing Song Wenjie's phone number, Kappa said, "Old Song, have you watched the movie I sent you?"

"Look."

Kappa felt it was a bit bad. He heard Song Wenjie say these two words and was a little cold.

"How does it feel?"

"It's quite interesting." Song Wenjie still had that plain tone.

"You old Song... how much money are you going to buy it?"

"I don't really agree to buy it." Song Wenjie said, "Even if you want to buy it, give it a 200,000 or 300,000 yuan to buy a screening right; otherwise it's okay to exchange it for on-demand sharing. If you buy it the whole thing, the risk is too great."

"Ah?" Kappa realized that something was wrong, "Hey, this is different from what we said before!"

He and Song Wenjie had previously communicated with the work "Special Events Task Force". At that time, Song Wenjie promised to buy it. Anyway, he was backed by Tencent and was rich and generous. He also bought it from his own IP. Why don't he buy it?

But today...why did you change your mind?

"But at that time I didn't know it was a movie of this style!" Song Wenjie was also a little aggrieved.

"What's wrong with this style? Don't you say it's quite interesting?"

"I think it's quite interesting, but the audience may not think so. This style is too niche. What if it gets cold after buying it?"

Kappa was anxious: "Hey, you old Song can't do this. This is too scammed! This is the IP we have produced and the built-in films have been made. If you don't buy it, put it outside to broadcast it exclusively for others?"

"This..." Song Wenjie also scratched his head.

The Penguin system's IP was created by itself and made into an animation. If you don't play it yourself, you can play it outside. It is indeed very unreasonable. This is not very consistent with Penguin Group's pan-entertainment strategy.

Seeing that there was a turnaround, Kappa stepped up and said, "Buy it, buy it, don't you also buy kips of how many works you have bought every year? You can make up the numbers, right?"

"This is too expensive to make up the numbers..." Song Wenjie sighed and said, "Oh, forget it... you said that, what else can I do? Then let me listen to you. However, I agreed that buying is OK, and the price will definitely not be very high."

"It's okay, try to be as high as possible. I think this movie can be popular."

"Can you become popular?" Song Wenjie sneered on the other side of the phone, "I, Song Wenjie, just resigned and stopped. I jumped from here. Such an independent film won't become popular!"

"No..." Kappa smiled with her mouth and cursed her mother in her heart.

——
Chapter completed!