In the second-dimensional culture, the definition of numbers has changed. The data labor of fans in the entertainment industry is reflected in the data-led and output data actions. In contrast, the digitalization of the second-dimensional fan circle is more cyber-like: it is reflected in the virtuality of the idol itself.

For example, although the vtuber fan community in the acgn circle is not willing to accept the title of fan circle, they actually need to admit that the many behaviors they do are essentially the behaviors of idol fan culture.

Consumption, interaction, cultivation, and reproduction. But the prominent difference is that the second-dimensional virtual anchor is closer to the definition of idols. First, because the image can be shaped almost perfectly; second, it can constantly change itself with the needs of fans as the center, and more fully satisfy the desire for fans to develop.

In the virtual field, fans' preferences are urged to optimize their image through data-based forms such as barrage, comments, and likes. This nourishment and change of idol character is almost impossible for artists to complete.

Secondly, in the e-commerce live broadcast industry, there is also a trend of anchor fan circles. If 2D enthusiasts use their personal real preferences to fill their idol virtual characters, in the e-commerce live broadcast field, in addition to the traditional fan circle support routine, consumers also express their love for anchors by using money to influence product sales.

Taking Li Jiaqi as an example, as his personality gradually became more and more popular and became popular in variety shows, more and more netizens described him with labels such as hard work, honesty and professionalism, which marked that he had the conditions to be a celebrity idol.

Correspondingly, when some consumers have fan attributes, they are no longer just mobile consumers who are restricted by the value of the product. They will actively protect the interests of their idols and forcefully bind the gains and losses of their idols to themselves.

In the storm of Li Jiaqi being released by Pechoin, excited netizens captured the latter's brand Weibo, saying that putting Li Jiaqi's pigeons was to release us, and even boycotting returns.

The emergence of such fans is actually something that the industry is happy to see. Because the logic of e-commerce live broadcast is "people-place-goods", that is, people rank first, and the venue rank second, and goods rank last.

Whoever wants to be out of the circle in the track should win in the game of people, that is, from the lowest-priced customer acquisition strategy on the entire network to the growth of high-stick fans.

But distinguishing between celebrities, there is a substantial interest relationship between e-commerce anchors and fans, which is the special feature of the fan circle in this industry.

According to common sense, fans go from entering the live broadcast room to placing orders not only because of their trust in the live broadcast, but more because the product itself brings value to themselves, but now the fan circle is gradually weakening this interest link.

Celebrity fans krypton gold, but many people usually play free lists. Although the anchor fans also interact online, they play real money that can be circulated in the market. This kind of fan labor obviously exceeds the free nature in the original meaning, and the cost is greatly increased. If fans of e-commerce live broadcasts want to generate electricity for love, they will never be able to eat dirt and buy.

It also involves interest relations, and the fan circle of the fund circle seems much more rational. The rationality here refers to generally speaking, investors will not easily affect consumer decisions because of their blind admiration for a certain fund manager, but it also shows that the new organizational composition of the Fund Support Association is not stable.

Compared with the traditional fan circle boys and girls who are interested in joining the group, the firm belief of unity and exclusivity of good and bad luck, the fan circle atmosphere of the investment and financial management group is obviously much easier.

Instead, celebrity managers are symbolized as a meme, rather than idols, and praise them when they rise, and tease them when they fall.

Investors’ virtual connections on social media are also seeking a sense of security of sharing risks: if you want to make money, you make money together, and if you want to lose money, you lose money together.

The value realization of most fans is embellished by data, and data labor has become a ceremony and proof that connects the emotions of the group within the fan circle, and is also an important support for stimulating the emotional economy.

Data and consumption are bound in the name of idols and become the way of expression of love among the collective. Some scholars have proposed the new equation of emotion = money = labor = data = traffic, which shows that the process of chasing stars is also the process of fans consuming virtual emotions and quantifying emotions.

In traditional relationships, fans position themselves as celebrities' girlfriend fans, sister fans, daughter fans, mother fans, etc., to adjust their star-chasing mentality and position. Now there are also intimate relationships such as clay powder and Zhengsu fans in the non-traditional sense.

Compared to Zhengsu fans who project themselves as girlfriend fans, the opposite of Zhengsu and deconstruct the traditional stereotype of the genders. They are anti-traditional and do not think that boys must look like boys, and boys can also put on makeup, cry, or act coquettish.

The complexity of fan-winning star-chasing psychology is far more than that, but the above two categories are the most significant contrast, so they can easily extract their respective characteristics.

Another feature of data-based star chasing is that the virtual products of celebrities become the main targets for fans to consume. Digital albums, electronic publications, endorsement products, paid members, etc.

After the purchase is completed, fans need to take screenshots of the consumption voucher and post them to the super talk or the comment section of the brand's Weibo to prove the idol's traffic. This consumption behavior is called posting orders.

This kind of order posting has become the most important and respected data labor, especially placing orders on the official Weibo of celebrity endorsement products, proving the stars' ability to sell goods to the financial owner's father.

Therefore, fans have more sales attributes, act as order-driven members among the group, and display consumption in a data-based way, becoming a new feature of the traffic emotional economy.

The same type is unified, and the alien type is zero: the source of alienated emotional energy.

Making data has become a collective ritual within the fan circle, strengthening the identity and emotional connection of the fan circle. The anti-black war can allow members to gain additional emotional energy.

At the data level, Fanquan Anti-Black Group is responsible for regularly searching for celebrity black materials on social media, complaining to customer service, and classifying and summarizing blog posts to add hyperlinks to facilitate the fan group to complain together.

When there is too much negative information and too much pressure, fans will also send a group to comfort each other. This strong sentiment similar to heroism injects strong emotional energy into fans.

But the excessive catharsis of emotional energy is also the main reason for the controversy in today's fan circles. There is no problem with idol worship in fan circles. If fan circles gather together because they like the same star, they will generate their own discourse system and internal principles, at most it is a kind of subculture.

But now some extreme fan circles have become groups with strong mobilization capabilities, filling public platforms with repetitive low-quality and radical content, distinguishing dissidents in simple and crude ways, and personal emotions are kidnapped into traffic games during inter-group communication. This behavior pattern itself is a symbol of danger.
Chapter completed!