There were boys and girls in fan circles who made the idol list to krypton gold, and then there was a fund manager fan club that opened hotly. Fan circle, which was originally a niche circle, has completely broken the circle in the past few years, rushing around under the eyes of mainstream public opinion, and also breaking the dual relationship between idol fans.

On the one hand, in the era of social media, traffic has become a common currency for the Internet attention economy, and fans spare no effort to create one top-level traffic after another.

On the other hand, the psychology of groups and individuals is also changing: behind the new equation of emotional consumption with emotion = money = labor = data = traffic, are people emerging more consensus or more serious differences?

Reconstructed data labor: When the logic of fan circle spreads to different industries, what new characteristics does this new type of fan labor show?

Quantified fan emotions: What new types of emotional communication logic do fans’ emotional appeals reflect?

The detonated fan circle battle: With the coupling between social networks, technical power and commercial capital, why do individuals start traffic wars while joining the group circle?

The data labor reconstructed by fan circles, that is, the new fan labor, here free has two meanings: first, the dissemination of fan works is free; second, fans can modify, rework, remake and remix the text at will without worrying about legal lawsuits or being disturbed by other copyright holders.

Fan circles were established on such labor relations, and they also gave birth to entertainment and collectivism, making this group practice a common value pursuit among groups.

With the help of social media, new fan labor has clearer indicators: voting, fundraising, and comment control. In the surging traffic boom, data has become a visual reference for measuring fan loyalty, and emotional consumption has also been quantified into idol super talk rankings, word-of-mouth rankings and commercial value rankings.

First of all, fans are dominated by data. The fundamental demands of fan circles are very simple, and they want their idols to be seen by more people. In the social media field, the most significant definition of "being seen" is to be on hot searches, headlines, etc.

The criteria for being on hot searches depend on how many clicks, how many views are received, how many marketing accounts are forwarded, and how many reposts and likes are generated.

Compared to the previous meetings and concerts that require hard work to support idols, creating an offline prosperity scene where tickets are hard to come by, this path to be seen is too direct.

Secondly, driven by goals, data behavior is generated. Some people say that fan labor is to complete KPI, but in fact, it will be more accurate to describe it in okr, because like the composition of okr, fans' daily operations are not only target-oriented, but also the key results are very clear.

According to functional classification, fans can be clearly divided into voting groups, data groups, subtitle groups, anti-black groups, etc. Everyone performs their own duties and acts quickly.

In different social media workshops, fans have different operating paths. For example, in the celebrity power list, fans are responsible for browsing their idol’s Weibo homepage and blog content every day, ensuring that the time is more than 15 seconds each time, and reinventing Star Weibo multiple times to impact the list.

For example, in super talk, the contribution of fans is cut into one tiny data behavior after another: continuous visits, super talk sign-in, super talk posts, comments on others posting...

. Finally, the scores of each item will be summed up and contributed to the idol's super talk.

Fan circle girls often make themselves laugh at themselves as data female workers, but fan circles do not only exist in the entertainment circle. In other industries in today's society, the trend of data supremacy is becoming increasingly prominent, and they treat data as an elephant that is invisible in the room.

Evolving into a convention, under the stimulation and support of its own strong will and public platforms and brand owners, data labor is constantly growing in the generalization of the boundaries and is full of productivity.

Star-chasing seems to give fans endless rights to choose to chase or not?

In fact, for those who have entered the fan circle with one foot, star chasing has evolved into an action that the subject cannot refuse and distinguish. The way and degree of their right to participate in star chasing has long been weakened or even deprived by the power of the "social construction" of online strangers in social media.

Platform capital has constructed a complete and attractive game rules to stimulate the development and competitive psychology of fans, encourages them to form teams to participate in the rankings and traffic swipe, and constantly chases immaterial elements in the cyberspace that is completely separated from reality.

Empty bottles, washing squares, patrol squares, blacking out, relying on data to drown out the real voices of netizens, and even complaining can only be used in abbreviation...

The motivation for creating happiness has been reduced from purpose to tool, from main result to appendix, and the value of the subject is hidden within this game rule that does not know where it comes from or whether it is truly effective.

Assembly-based operations are the prominent feature of fan data labor: the quality of the content created is not the first priority. It is possible to continuously produce specific keywords and be recognized by big data, and the calculated effective massive data is the key.

The most typical example is the control of comments. The control of comments is unified, and everyone is in the same spirit and fights verbally. From the perspective of loyal fans, they often start with "aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa

Fans create prosperity and scale through this method, which is certainly a strong proof of the positive image of idols, but mass production praise, mass opposition to criticism, and the hidden dangers of polarization of the expression of views in fan circles.

Another negative impact is for outsiders. For example, in the gaming circle, some netizens said that a new game is under review. Over time, there will be even fewer posts that are not good enough for a certain game. Who would be willing to spend this effort? It will be done with the blow-up.

In the past, loyal fans mean people who remember their idol’s works as if they were familiar with them and memorizing the lyrics. And among the fan groups today, individuals rely more on data and money contribution to achieve hierarchy leap.

From playing songs to increase sales, raising money to buying gifts on birthdays to raising funds to deliver debuts, the invisible demand for krypton gold in the fan circle makes many fans unable to generate electricity with just love, and certification of similar people is not just based on their common love for idols.

Compared with other groups, fan circles are more outgoing and active. Group members not only pursue scattered like-minded relationships such as interest exchange, but also form a clear condensation and organizational structure, constantly strive to occupy more voice in public opinion, and make their idols more out of the circle.

This also coincides with the demands of the entertainment industry: fans frequently push their idols to the centralized channel position of social media. For example, hot searches are the process of converting the public's attention into data traffic.

If the core element of building traffic stars now is to gain realizable public data influence, then fan circles are undoubtedly a powerful tool to push celebrities to the traffic altar.

In the Internet era, fans provide cultural and technical labor free of charge in social media. This kind of data-labor-style star-chasing is the core of our discussion. So when the logic of fan circles spreads to different industries, what new characteristics does this new type of fan labor show?

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