He Xiao actually has no high requirements for his first commercial shooting. After all, these are short films that are less than one minute long. To put it bluntly, it is a hand-practice work. It is mainly to find the addiction to being a director and experience the feeling of directing the set.

He took part in some of the roles that matched his age, such as one of the short film advertisements, where he played a miserable employee. When he was having a meal, he was connected to several harassing calls. Finally, he couldn't bear to scold the phone, but found that the phone was called by the boss.

In addition to highlighting the laugh points with He Xiao’s unlucky at the time, the theme that this advertisement wants to express is to promote the privacy of this online ride-hailing software, not to disclose user information, and avoid disturbing harassing calls.

It can be said that the brains are very weird.

Every advertisement can start from unexpected points to ensure that it attracts the audience's attention, and then ends the story as quickly as possible, and directly throws out your own product selling points in a few seconds.

Zhang Xiangnan, who followed up throughout the whole process, was obviously very satisfied with He Xiao's advertising creativity, and the designs in many places made him amazed.

He Xiao was not surprised by all this. After all, he was filming works planned and designed by Thai advertising in the black mobile phone world. The advertisements in their place are notoriously enigmatic, and even were once named "I don't know what to sell if I don't see them in the end", which is enough to show my awesomeness.

Because they were all small advertisements, He Xiao finished filming in just one day, and he was a little unpleasant enough.

So he planned to take a longer shot.

It is also one of Didi's classic commercials in the black mobile phone world, but this one can be regarded as a big production compared to other short films, with a total length of four minutes and nine seconds, and its name is "The Last Mile".

It is said to be adapted from a real incident: the daughter of a Didi driver has a rare disease, Crohn, and faces huge medical expenses, forcing the originally ordinary and happy family into desperate situations.

In order to save his precious daughter, the driver sold his property despite his wife's opposition; in order to earn money to treat his daughter, he worked day and night and ignored his old illness and helped his daughter fight with the god of death.

However, fate made a joke. The driver's car has passed its service life and the master is about to face unemployment and falls into despair. After learning about this, Didi helped him quickly change the master to a new car. In order to be grateful, the master would pay his passengers a kilometer in advance. This little kindness is also the driver's heart of giving back. He said his daughter's life thanks. The kindness of the water should be repaid with a spring. The driver tried his best to let love spread throughout the world.

In the end, the heavens lived up to the kind-hearted, and the driver's daughter's condition was also under control.

It's a very simple plot, but how to film the effect of men's silent tears is still worth studying for a novice director.

He Xiao doesn't want to completely copy the shots in the black phone. He wants to add his own style. As long as this is the case, he can grow quickly.

So this advertising short film was one that He Xiao conceived the most attentively. He hoped to really shoot something that touched netizens.

In this short film, there is no role suitable for He Xiao. He rarely did not make a guest appearance and stood wholeheartedly from the perspective of a director to observe the entire shooting process.

As for casting, because of the limited budget, He Xiao is not looking for traffic stars, but some old Hengpiao actors. Don’t underestimate them. Although these people are not famous, they have been in Hengdian for more than ten years. They are serious veteran actors. Compared with the young and handsome guys who rely on traffic, their acting skills are out of eight streets.

The script and the actors were available, so on a clear morning, He Xiao led the temporary crew to start filming.

"Old Shi, Lao Shi! Is there nothing I can do except buy a house?"

Amid the call of despair, the story in the camera kicked off, and a simple-dressed woman chased the man out of the corridor and asked in a crying voice.

"My daughter is our lifeblood! If my life is gone, what's the use of this thing?" Lao Shi, the driver, played by Hengpiao actor Sun, turned around and said to the woman with a heavy sigh with a fluent voice in the Heaven-speaking voice.

In just two short conversations, the hard life of this family has been presented to the audience.

The entire short film kicked off.

He Xiao wanted to get rid of the fixed template brought by the black phone, and was trying to jump out, using different methods to show the difficulties of the old family in the film and the unwillingness to give up on life.

So this short four minutes and nine seconds of advertisement made He Xiao film for a week.

The last scene was taken on a national highway with low traffic outside Yanjing City. This is also the few shots He Xiao chose to retain like the original videos in the black mobile phone.

This drama is difficult or simple. It is just that Lao Shi was driving in front, with hope for life and love for his daughter in his eyes, while his sick daughter sat in the back of the car and looked out the window with tears constantly spinning in her eyes.

There were no lines in the whole show, and all the meanings that the audience wanted to express were hidden in their eyes. It can be said that it had a great test of the acting skills of the two actors.

He Xiao was worried about filming at first, but later he found that he was thinking too much. Although these old foxes who have been living in the film and television city for many years have not made a name for themselves, their acting skills are really nothing, and they are not much worse than those who come from professional backgrounds.

Just think about it, one is classroom simulation and the other is practical on the set. Over time, the skills learned are indeed different.

Another thing is that it has a lot to do with mentality. For the academics, they are going to school, but for these wandering supporting roles, every scene is about making a living.

How dare you slacken?

"Oh, the entertainment industry in China is the hardest-working group, which has made the most idle group of people."

After the filming of the last scene, He Xiao sighed with emotion. After that, he added contact information of several actors and gave 20% more when paying for the payment.

"Chief Designer He, how are the advertisements filming?" Not long after the work was finished, He Xiao received a call from his father-in-law who was not adjusted and replied, "A coincidence, I just finished work today, just take it back and edit it."

"How long will it take to edit?" Zhang Xiangnan asked. His online car-hailing model has been reformed based on He Xiao's proposal and the original basis. He can't wait to put it into the market. It can be said that these promotional advertisements are in place.

He Xiaoxiao said, "Why not that? The advertisement was only four minutes long and it will be edited on the same day."

"Okay, I'll send it to the company's email at that time!" Zhang Xiangnan told him, and hurriedly hung up the phone, probably because he was busy.
Chapter completed!