Fate is wonderful.

Since reaching a consensus with Zhang Xiangnan at Zhang Ya's parents' house last time, He Xiao has gone from a glorious big star to a humble little He who runs errands for Zhang Xiangnan.

Every day, I travel between my studio and Zhang Xiangnan's company, taking care of both ends.

Of course, no matter how busy he is, his work quality is still as high as ever, and every design he gives to the software is praised.

On this day, He Xiao finally wrote down all the functions of the software, and just left the rest to the programmer to produce. After all, he didn't understand these technical things.

What he is most concerned about now is the advertisement he is about to shoot!

In the world of black mobile phones, Didi has shot many advertisements, all of which are short stories, and they are not long together. He Xiao intends to remake them one by one.

First of all, it is naturally a series of short films with promotional functions designed by Thai advertising designers. They are funny and have a strong warmth, which is very suitable for early promotion and promotion of the software.

He Xiao learned about shooting skills from the then deputy director when he was filming MVs as early as Le Jia. Later, he advanced with Liu Haibo, the top domestic director. This time, he was the starring and director, which made him very excited.

Because strictly speaking, this is his first work, even if it is just a short advertisement.

Early in the morning, He Xiao came to the set with great energy, a restaurant that had been booked. The first advertisement will be filmed here.

The content of this advertisement is very simple, it only revolves around one event, which is "blind date".

It is worth mentioning that the supporting role in this short film is nothing but someone else, Zhang Ya's family of three, who plays the role of true nature!

When He Xiao arrived, Zhang Ya and her parents had not arrived yet. Although He Xiao was anxious, he still couldn't help it and silently looked at the script with only three entries.

"I told you to let you go out early, but you just don't listen. Now He Xiao's child must be anxious! Why are you so slow? Fortunately, my daughter didn't follow you. If my daughter followed you, I jumped into the Huangpu River and drowned!" It was almost nine o'clock, and the familiar thoughts from Zhang Ya's mother Xu Fengjiao finally came from the door of the restaurant.

Then Zhang Xiangnan's lazy voice slowly counterattacked: "What's wrong with me? I'm so handsome, I jumped into the river... This is Yanjing, Huangpu River is in the Shanghai Stock Exchange, you can jump!"

"Dad, mom, it's almost OK." Zhang Ya glanced at the two live parents and smiled helplessly.

"Uncle, aunt, you are here!" He Xiao also came up at this time, looked at Zhang Ya and said hello.

Xu Fengjiao greeted, "Xiao He, are you anxious to wait? It's all your fault that Uncle Zhang is going out slowly."

"No, I just arrived, too." He Xiao, who had been waiting all morning, said in a compliment with lies with his eyes open.

He is now counting on his mother-in-law and father-in-law to live, and he cannot be offended.

"Xiao He is a child who is sensible. By the way, do we need to change clothes?" Xu Fengjiao smiled and took the initiative to arrange.

This prospective mother-in-law Xu Fengjiao looks a bit like Teacher Kaili in the black mobile phone world. She speaks like a long list of ticks, but her heart is not bad and she is quite enthusiastic.

He Xiao glanced at Zhang Ya's parents' clothes and said, "It's okay, my aunt is fine, just now she is pretty good."

This scene is too simple, with a total length of only one minute, and there are even fewer shots, so there is no big requirement for dressing.

"Chief Designer He, let's start cleaning up?" Zhang Xiangnan didn't know when he went to the restaurant kitchen to get a piece of cake, and said while eating.

He Xiao didn't have to look back and knew it was him, because only Zhang Xiangnan could shout the five words "Chief Designer He". He insisted that he should have a sense of ritual in his work and must call him in place.

"Okay uncle, please take your seat."

He Xiao greeted everyone to sit on a dining table, and then all the extras took their seats. After the lights were on, they knocked on the scene and then knocked heavily on the record board. The film and television works directed by He Xiao for the first time in his life began.

"Dad, mom, this is Xiao He." Zhang Ya and He Xiao sat on one side. She pointed at He Xiao and introduced to her parents.

The camera was given to Zhang Xiangnan and Xu Fengjiao at this time. Both of them had a serious expression, and their eyes showed dissatisfaction.

"What is your education?"

He Xiao didn't say anything, and silently took out a prestigious university graduation book from under the table, all in English.

Zhang Xiangnan was stunned and caught off guard.

Xu Fengjiao was also full of surprise and tried to ask, "Where are you living?"

This time, He Xiao took out four big red books with the words "House Ownership Warrants" written on them, and then each of them sent two copies.

"Who do you usually date?" Zhang Xiangnan pondered for a moment, as if thinking about something else that could stump He Xiao, and asked.

He Xiao took out a photo, which was a photo of him and the richest man in China. Of course, this is from PS.

"Not bad, not bad." Zhang Xiangnan and Xu Fengjiao's expressions changed all of a sudden. They were no longer the arrogant and dissatisfied attitude they had before, but were more flattering.

This time, before they could open their mouths, He Xiao took out the Mercedes-Benz keys, placed them on the table, covered his mouth and coughed, and a row of bank cards appeared, including several gold cards, which showed that there were huge deposits in it.

The couple was stunned for a moment, and then their attitude changed 180 degrees. They reached out and shouted: "Waiter, waiter, order food, order food!"

After saying that, the camera began to blur, and this short advertisement was finished.

He Xiao returned to the back of the host and started to play back the image just now. The overall picture was very good. Zhang Ya's mother, Xu Fengjiao, had a few parts of her expressions that were half a beat slower, but it did not affect the general situation. After all, he couldn't ask too much. After editing it later, this advertisement would be considered a one-time pass!

A very short story satirizes the blind date model of China's too much money. Many women's families' homes cannot be less than 10,000 yuan, and the house cannot be less than 10,000 yuan. I don't know how many boys' shoulders have been crushed, and in the end they can only let go of the girl they love.

This advertisement is completely reversed, not giving the woman the opportunity to export, education, real estate, social networking, luxury cars, and deposits are all on the surface, but in fact, who would put the property certificate in his pocket during a blind date?

A very clever irony and a very short video once popped up the circle of friends of China in the parallel world of the black mobile phone.

Of course, the advertisement should return to the theme of the promotional product. After the short video is fully played, a dubbing and screen will be added later to introduce the software's strictness in review and conduct three certificates on the driver to ensure that it is real and effective.

"In seconds!"

When the video was played, Zhang Ya's father Zhang Xiangnan was also there, and after watching it, he couldn't help but exclaim.

What is the most important thing about a successful advertisement? Attractive at that time!

It can be said that the essence of an excellent advertisement is at the beginning. As long as it can attract people at once and have the desire to read it down, then they will have the possibility of patiently seeing the product promotion at the end of the advertisement.

Otherwise, if you can't even keep people at the beginning of the first chapter, then this advertisement will be meaningless.

He Xiao obviously did this, and his mind was so amazing.
Chapter completed!