In this era, people's propaganda thinking patterns were still limited to TV advertising and simple paper advertising.

But I didn’t know that the “MD advertisement” that Song Zhichao mentioned was completely different from the flyer advertisement they knew.

Yes, the leaflets of this era are flying all over the sky, especially with the explosion of the health care product industry, such as Sanzhu Oral Liquid, Ant Oral Liquid, etc., a large number of cheap paper advertisements have flown into thousands of households, and even posted on toilets in rural areas and on walls next to the national highway.

This kind of cheap advertising is "deeply popular with the people", so the health care product market has also surrounded the cities from the countryside and is very popular.

But the problem is, mobile phones are different, mobile phones are high-consumption products, so is it okay to do such advertising?

Faced with everyone's questions, Song Zhichao didn't tell them too much, but said that this kind of advertisement could be designed well, and it must be rich in content and exquisite in style. It is best to use coated paper to print it in color.

Everyone around was a little confused at this moment.

Coated paper color printing?

That's a lot of money.

Yes, isn’t it enough to just use a simple black and white seal?

Song Zhichao was too lazy to explain to them what "the display of the strength of a contemporary enterprise" means - the more exquisitely printed DM advertisements, the more powerful it can reflect the soft power of an enterprise.

For example, if you are on the street and receive advertising color pages for two real estate promotions at the same time, how do you judge the strength of these two companies at this time? Of course, it is from the paper, content, style, etc. of the color page.

The better the color page is, the more willing to spend money, the stronger its strength will be in the hearts of the general public.

Finally, after solving the above series of problems, Song Zhichao once again gave the initiative to everyone to study the circulation of this issue of DM advertisement. After all, it must be targeted at the target customers, and the circulation can be controlled at the specific number so as not to waste.

This time, the planning manager has the right to speak. After all, after doing so many promotions, he certainly knows who his target group is and how many are.

The planning manager said that the target group is the middle class who is gradually becoming rich in China Overseas. After all, purchasing 10,000 or even 30,000 to 40,000 yuan at one time is a luxury item, and not many people can afford it. Therefore, the manager set his goal at 50,000 yuan.

After hearing this, no one said anything. After all, what the planning manager said was very reasonable. 50,000 copies should be a lot, which is enough to deal with market demand.

Seeing that he finished speaking, no one said anything, and no one objected, the planning manager was inevitably a little proud. The frustration of being defeated before was wiped out, thinking that he should be professional in planning, and it would not work just by saying it.

Thinking of this in my mind, the planning manager couldn't help but glance at Nie Weidong - he was targeting Nie Weidong, and he was not convinced of this parachute. Why can he be on par with the top leaders here?

When Nie Weidong saw the planning manager looking at him, he thought the manager was "inquiring" about his opinions with his eyes - after all, he was too sharp just now.

Nie Weidong originally wanted to restrain his light, but since the other party so sincerely sought his own opinions, then-

"Ahem, sorry, can I say a few words?" Nie Weidong said.

Planning Manager: “…”

I know you can't sit still, and you still want to show off. Come on, see what you can say.

The others also looked at Nie Weidong.

Song Zhichao took out a cigarette and bit it in his mouth, looked at Nie Weidong with a thoughtful expression.

As the initiator and executor of this meeting, President Bi Wenfeng signaled that Nie Weidong could continue - he just didn't understand what he wanted to add. In Bi Wenfeng's opinion, the target group determined by the planning manager was already very specific and had almost no loopholes.

Nie Weidong took a deep breath, stood up, and then walked to the whiteboard next to the conference room.

Everyone doesn't understand what he is going to do.

Nie Weidong walked forward, picked up the chalk, and drew a very simple "China Sea Map" on it. Then, the chalk was like a knife, brushing, and directly divided the map into four parts.

Then he turned around and said to everyone present: "I have roughly studied it. There are about 20 million people in China Sea now, and according to the salary level, they can be roughly divided into four groups." He also drew a pyramid next to the map.

"There are the lowest level migrant workers, whose monthly income is around 150 to 300 yuan, and the specific number is about 700,000 to 1 million; the second level of local employed people with monthly income of around 500 yuan, this group is the largest group in Zhonghai, with a number of about 15 million; the third level is the employees of foreign-funded enterprises from around 800 to 1,500 yuan, and the elites of other companies, with a number of about 3.5 million; the last level of the fourth level is also the class with the highest mobile phone penetration rate at present, they belong to the emerging middle class, most of them are company bosses, self-employed people, and stock speculators, and their assets are basically hundreds of thousands, millions, or even hundreds of millions...the number is about 500,000."

Everyone did not expect Nie Weidong to analyze this way, and almost thoroughly analyzed the working class and emerging class in the entire China Overseas.

Nie Weidong took the chalk and circled the fourth floor, which is also the highest layer of the pyramid, and said: "At present, they are the consumer entities in our mobile phone market, but the ownership of this class has become saturated in recent years. Therefore, the distribution target of 50,000 copies designated by the Planning Department is nothing wrong - 500,000, and one-tenth of the lottery is to draw, isn't it 50,000 copies?"

"But--" Nie Weidong suddenly stretched his tone, giving everyone a moment of thinking.

Everyone looked at him and didn't understand what he was going to say next.

Nie Weidong's eyes were burning. He reached out to circle the pyramids on the third and second floors, and said leisurely in a tone: "Why don't we lock the target group into these two classes? Could it be that the group of 18 million people is just for nothing?"

Everyone was stunned while sitting - locking on the second and third groups?

It’s a bit easier to say in the third level. After all, the monthly income is over 1,000, and you can buy a mobile phone if you save a few months. However, in the second level, their monthly salary is only 500!

For 500 yuan, what other mobile phone can I buy?

Although it seems like a lot of 500 yuan in this era, after all, the average salary nationwide is only about 250 yuan, China Overseas is a high-consumption city, and the expenses of a family of families are all supported by 500 yuan. If anyone buys it, it will be crazy.

Just when people shook their heads, expressed their discomfort, and expressed their opposition, suddenly, the applause rang again.
Chapter completed!