"Ah?" Ye Qiming didn't expect that Lin Zheng would mention KFC and McDonald's. He was stunned and then smiled bitterly: "You can't compare with McDonald's, KFC, it's different..."

Lin Zheng asked, "Why is it different? Don't everyone do catering?"

"This...this...is people's popularity? Who doesn't like to go to KFC and McDonald's?"

Lin Zheng smiled: "Old Ye, you've come to the point."

Ye Qiming blinked and looked at Lin Zheng in confusion: "Ah?"

"Visitability, and brands," Lin Zheng said: "McDonald's and KFC's in the United States are equivalent to the level of roadside stalls. But after we arrived in China, why do we immediately think that these two brands are very high-end when we mention KFC and McDonald's. We are very proud of eating a meal inside. Children can brag about their friends for a long time when having a meal inside. Young people don't feel embarrassed when they are on blind dates? These two key points you mentioned: popularity and brand."

"I understand what you mean," Ye Qiming smiled bitterly. Lin Zheng had already said so clearly. If Ye Qiming didn't understand what he meant, it would be really a waste of time. But it was because of his understanding that he smiled bitterly: "This is the truth, but KFC and McDonald's are foreign companies, and they are also in the same year. How can our company be... Oh, there are also, such as Quanjude and Goubuli buns, but I am making a new thing from scratch, which is incomparable to these old stores with a history of dozens or hundreds of years."

Of course, Lin Zheng would not agree with Ye Qiming's statement: "That's not what it means. Every brand has been created by generations of operators. You can't just see foreign monks chanting scriptures. Not to mention anything else, Mr. Zhang, who makes refrigerators in Qindao, took how long did he start the brand?"

Ye Qiming opened his mouth, but couldn't even say a word in silence.

Lin Zheng is right. Qindao Refrigerator Factory has no history, but under the leadership of Mr. Zhang, Qindao-Liebherr, in just about 10 years, Haier refrigerators have become a well-known refrigerator brand in China. Now it has become the stance and attitude of stabilizing the number one refrigerator brand in China. No matter who mentions Haier, he has to give a thumbs up and say "Okay!". Such a brand that has no time to accumulate and no foreign halo can be achieved to the top level in China in 10 years.

Of course. You can say that Mr. Zhang has caught up with the good times, but how can you be sure that you have not caught up with the good times? So Ye Qiming's words can only be interpreted with one meaning: find various excuses and reasons for his incompetence.

"You are right," After a long time, Ye Qiming finally turned his head and looked at Lin Zheng gratefully: "Thank you for saying these words to me."

"Don't say that," Lin Zheng quickly waved his hand, seeing Ye Qiming's attitude as if he was treating himself as a life mentor, Lin Zheng was startled: "Old Ye, to be honest. Someone must have said this to you, but I have achieved some small success, and my persuasion may be a little stronger, so you should pay more attention to my words. But in fact, there are many people who can say this to you."

Ye Qiming knew that Lin Zheng was telling the truth, but he did not agree with Lin Zheng's statement: "You may be right, but what is the difference between me not listening to it and I have never heard of it?"

OK. You think it's like this, Lin Zheng grinned: "Speaking of it, there is an industry. It's really the same opportunities that Mr. Zhang faced back then, and even your opportunities are better than him. How about it, are you interested in trying it?"

"Really?" Ye Qiming widened his eyes: "You're not kidding me?"

"Do you think I'll joke with you?" Lin Zheng looked at him speechlessly: "Do you think I'm that bored?"

Ye Qiming laughed twice. He had a kind of superstition like religious worship for Lin Zheng's words. After hearing Lin Zheng say this, Ye Qiming's interest suddenly came up and asked quickly: "What are you talking about?"

“Automotive electronic safety system.”

"Auto electronic safety system? What is this?" Ye Qiming, who had never heard of this word, had a confused face.

Lin Zheng asked in the most common way: "I ask you, do you know there is something called abs in the car?"

"I know," Ye Qiming replied. He really knew what Lin Zheng said: "I have this thing on my big bicycle. It's two letters, what is the name of abs plus e...e...e...e...e? Look at my mind, I just can't remember it."

Ye Qiming, who had a poor English proficiency, couldn't remember what was behind him, and grabbed his head in distress.

"ebd, means brake anti-lock system + electronic braking force distribution system." Lin Zheng said.

"Yes, yes, that's it," Ye Qiming nodded repeatedly, and raised his thumb: "It's still Mr. Lin. I can't remember these English things clearly, but don't say that, this thing is really a good thing. No matter how fast your car runs, you can stomp it on one brake, and the car is not locked and slipped at all. German cars are good things."

Ye Qiming's "German is powerful, he is awesome" looks like a god car party, which makes him want to kick him: the most annoying thing he hates in his life is the god car.

But you can understand it, think about the working principle of abs: simulate dozens or even hundreds of times of brakes in just one second. How high is the technology required to be able to do it? The Chinese people in this era are used to underestimating themselves and magnifying the abilities of foreigners. Before others could say anything, they scared themselves first.

"So, Lao Ye, do you think there is a future for making this thing?"

Ye Qiming never expected that Lin Zheng would suggest that he make such a high-end thing, and was scared for a moment. If he turned into a puppy, this guy would definitely be the one who was desperate to hide in the corner. He shook his head desperately and said, "It's a future, but I can't do it..."

"Why, can't you do it?" Lin Zheng interrupted Ye Qiming's words.

"Because... because this thing has too high technological content, I don't think it's something that I, a rough man, can play with." After a long time, Ye Qiming said: "I still have this self-knowledge."

Lin Zheng immediately smiled: "You are wrong. It's true that this thing has a considerable technological content, but it's not that difficult to say it."

"Really?" Ye Qiming was a little disbelief.

"Do I need to lie to you?" Lin Zheng said with a lot of laughter and crying: "I ask you, which one do you think is more difficult than a mobile phone?"

"...it should be a cell phone?" Ye Qiming said uncertainly. After saying that, he immediately added hurriedly: "But it is not difficult for you, it does not mean it is not difficult for me."

Ye Qiming's words are not without reason. Ye Qiming started out in trade. Although he made a lot of money, his technical content was not very high, and he still relied on his vision.

Although the vision is very important when doing business, Ye Qiming also discovered that as various products on the market become more and more complete, the importance of vision is less and less than before. Instead, technology accounts for a more and more heavy proportion. This is also the reason why Ye Qiming is eager to advise on the old Zhao Linzheng: taking advantage of the fact that he can hold on for a few years now, he can quickly seek the transformation of the company.

Lin Zheng waved his hand: "Let's not talk about the difficulty issue for now. I'll ask you one thing, Lao Ye, you have also said that food, clothing, housing and transportation are things that people cannot live in this world for the rest of their lives. Then I ask you, do you think abs is considered to be in the "action"? Do you think this thing is good? Is it useful? Do you want it?"

"That's definitely counting!" Ye Qiming said without hesitation: "Of course it's a good thing, it's definitely useful. Who can guarantee that you won't encounter an emergency brake while driving? This thing can help you at this time. Who doesn't want such a thing that can help you at critical moments?"

abs+ebd is something installed on a car. Isn’t a car the “car” of food, clothing, housing and transportation? And it is also the part of “car” responsible for safety. From his own perspective, Ye Qiming felt that the more things such as abs+ebd in his car are installed, the better.

"Then what do you think about the future development of the domestic automobile market?" Lin Zheng asked again.

Ye Qiming thought for a while and said, "This... will definitely be more and more, right? Honda, Toyota, GM... These world-class cars have invested in and built factories in our country. There will definitely be more and more people who can afford cars. Mr. Lin, I understand what you mean. Once there are more cars, everyone will definitely pay more and more attention to safety, but I really don't think I can do this."

"What if I tell you that in the future domestic automobile market, we can get more than 3 million cars produced annually, and every car will be installed with abs+ebd? Lao Ye, there is no company in our country that makes active safety systems for automobiles, and we don't do much abroad."

Lin Zheng did not continue to do the persuasion work, but changed it to temptation. The effect was indeed immediate. Ye Qiming swallowed with a gurgle, his face changed constantly, and he kept gritting his teeth: "I...I..."

More than 3 million vehicles a year? Damn! Even if only half... no, one-third of the cars are equipped with abs+ebd, that is 1 million vehicles. Even if you can get one-third of the market share, that is more than 300,000 vehicles. How much does it cost?

I just said that the technical difficulty is very high and I am afraid that Boss Ye, who cannot be the one, immediately became a tendency to surrender, and even the possibility of forced installation that Lin Zheng said was forgotten.

Seeing Ye Qiming's heart-wrenching look, Lin Zheng smiled slightly. He was embarrassed to tell him that the domestic automobile market would develop to the scale of selling more than 20 million new cars in more than 10 years, and he was afraid that he would scare this guy. (To be continued...)
Chapter completed!