Chapter 62 Itinerary (2/5)
Not all good things. A bunch of media followed the blind Jiba to hype it up - the rise of self-made dramas means that video platforms have begun to master content channels.
Challenge the TV station and set new rules!
And predicted that there is a life-and-death game relationship between video websites and TV stations.
This is for sure!
With the advent of the mobile Internet era, streaming media advances traditional media is the general trend.
Of course, this trend may take ten years of hard work before the video platform can compete with the TV station. As for seizing the mainstream position, it may take twenty or thirty years of hard work...
At this stage, TV stations still occupy the main position.
However, with this guidance from the media, the TV station was very resistant and even called Chen Mengxi to express his tactful protest...
Wu Xiaohui, director of Tudou Video content, came forward to explain in person:
"It's like this. The relationship between video websites and traditional TV has never been replaced, but supplemented. The rise of video websites has filled the viewing needs that traditional TV has not met. Moreover, there are differences in genes, audiences and broadcast methods. Compared with the game, perhaps the future of online and station integration and win-win cooperation is the integration of the Internet and stations."
"The huge audience base and authority of the TV station support the traffic of video websites. The rich series resources of the video website provide survival opportunities for second- and third-tier satellite TV stations with tight funds. It is not impossible to complement each other's advantages and achieve win-win results."
"Only the Internet is not the same as the Internet. At present, the investment in our homemade dramas is up to 20 million, which is too high and we can't bear it!"
"Traditional TV is still the media with the widest audience coverage at present. Without the support of the TV station, although "Psychological Crime" is a hit, the click rate is currently only 600 million, which is about twice the size of "Big Man in Marriage"!"
"After the online broadcast of "Psychological Crime", we will sell it to second- and third-tier TV stations and local satellite TV stations at a low price..."
"I think this is a win-win situation. The production company has another profit. For second- and third-tier satellite TV stations, there is another win-win situation for the dramas bought at relatively low prices, including another promotional, communication channel, video website and satellite TV station."
"So, I think everyone doesn't have to boycott online dramas. We will still stick to the set goals. The second season of "Psychological Crime" will be released at the same time next year. In addition, next month, we will broadcast the online drama version of "My Girls' Generation", with 16 episodes..."
Wu Xiaohui explained this matter most appropriately, but he used to be the deputy director of Big Shorts, with connections and qualifications...
However, Tudou Video has long offended many TV stations - the heads of their eight major production teams have basically been poached from major TV stations, most of which are CCTV and Mango Station...
Chen Mengxi also discussed with Wu Xiaohui whether to start so quickly, and finally reached an agreement: Get started sooner!
Otherwise, when major video platforms are going to grab people, they will inevitably fall behind and the price is different...
After all, there are only so many talents!
Therefore, the Liangzi had already formed a long time ago, but there was no room for detonation.
"Psychological Crime" is a bad thing, it is easy to cause trouble. Major TV stations have surrounded Tudou Videos and encircled Shen Mengxi by the way...
The probability is too small. Beijing TV hopes to kill Guo Degang, and Lao Guo is still very popular!
To put it in, Beijing Satellite TV banned Lao Guo, which was the last battle for the media to ban Xuezang from artists. From then on, traditional TV platforms could no longer ban someone with a disagreement!
From this perspective, Lao Guo is also a legendary generation.
Why did Beijing Taiwan fail to successfully ban Lao Guo? I remember that in those years, when Beijing Taiwan criticized Lao Guo, Tianjin Second Taiwan broadcasted the crosstalk of Lao Guo every day...
However, there is no need to make you live to the death when you walk around the world. The TV station is still a little bit of energy. Later, Beijing TV joined forces with more than 400 TV stations and media to ban Guo Degang for the second time...
This has caused Lao Guo's reputation for a while...
Chen Mengxi had to come forward to explain: "There is no need to confront each other. Even if it is broadcast on TV, the ratings of "Psychological Crime" will not be very high!"
"Why is "Psychological Crime" so popular?"
"When I decided to do online dramas, I thought that it would become a hit. From a fundamental analysis, the birth of online literary works in my country also had similar commonalities: in the past, due to the overall level of my country's cultural industry, short development time, and uneven development, there was no literary and artistic type that was relatively complete like developed countries and could meet the needs of audiences at all levels. This lack directly gave birth to online literature, online dramas, online movies, and online variety shows."
"The TV drama industry under the traditional radio and television system is far from covering the vast cultural and entertainment consumption needs of up to hundreds of millions of viewers. Therefore, as an emerging force with great vitality that can make up for the lack of traditional TV drama industry types, online dramas have naturally received widespread attention and popularity since they were on the screen."
"However, from the very beginning, I thought that the relationship between online dramas and TV dramas was not a simple binary opposition, but was facing a common era structure."
"With the acceleration of media iteration in the mobile Internet era, new audiences are constantly entering the stage of history."
"The first stage of online dramas is based on youth as the mainstream trend, and the mainstream of the Internet is young people, so this is also the reason why so many people discuss "Psychological Crime"..."
"The audience of the TV station is people over 40 years old, and these two groups are not opposite!"
"So, our online dramas in the past three years will be mainly youth, idol, and suspense. A super online drama will be released every year. As for what is the 'super online drama'? Please wait and see!"
"By the way, I'll recommend a web drama from Potato Video in the early years - "Mao Lie". The first season is a bit rough, and the second season is getting better..."
His Weibo explanation is considered a public statement.
Yes, Chen Mengxi is not Lao Guo, and Tang Ren's family has a great career, so it is impossible for him to bet on video platforms all.
There is no need to have a stalemate in the relationship with the TV station!
...
Company, Chen Mengxi is reading the report.
As of the 18th, "Big Winner" had a cumulative box office of 460 million, exceeding expectations...
Comedy movies do have a market, with quality and better subsequent box office.
What's even more surprising is that "Sherlock on the Plain" has a cumulative box office of 420 million yuan, successfully becoming the second highest-grossing movie in A's box office.
Plus "Psychological Sin".
The situation is very good. The first phase of Tudou financing, and the 2 billion funds will be received soon!
"Dongdong!"
"Come in!"
Chen Mengxi looked up and looked at Lao Zhao: "What's the matter?"
Zhao Jinsong: "Changchun Film Festival invites us to attend... Do you want to go there?"
"Changchun Film Festival...I won't go!"
"You might as well go there. The General Administration will hold a movie forum in Changchun, and many people will go!"
“…Who?”
Chen Mengxi looked up at him with great interest.
"The light, Huayi and Bona are all there to go..."
Chapter completed!