"House of Cards" is available next year, so everyone's understanding of online dramas is still on short dramas with low investments such as "Hip Hop Quartet" and "Shit Men".

The originator of mainland online dramas should be "The Body Liar" and "What's About College Students Living Together"...

But these are all too short, only fifteen minutes in an episode!

And the cost is relatively low, and the entire crew is full of capital poverty!

By the way, Lao Hu and Chen Xiao also filmed an online drama - "Refresh 3+7", which was taken on purely for money, Nippon Paint Investment!

Well, the cost of 10 episodes is as high as 50 million!

But, Oriental TV has broadcasted...

Chen Mengxi pulled so much...

In fact, it’s all excuses. He just wants to control the channels himself, not by the TV station!

With his connections and relationships, "Psychological Crime" can be broadcast on Shaanxi TV at 10 o'clock.

The current producers are completely controlled by the TV station. They have the right to bargain and a fourth party to let you buy ratings...

To be honest, if you have money to buy ratings, it is better to do marketing and buy hot searches...

Later, the online platform did this, and after being stuffed, you have to change your script and character design. It’s over. The whole network marketing their treasures block the audience’s mouth...

Just that "The Wolf", Damn...

Is it necessary to be on the hot search by changing the tricks?

Not yet to this level...

As for the piracy issue of other websites - after several rounds of piracy crackdowns, few websites dare to broadcast piracy...

It's true. A law firm specializes in taking on piracy lawsuits. In the past two years, many producers made profits by relying on this thing. Mingxi just cracked down on piracy and sued some piracy websites, achieving profits of millions...

Every time you sue, you will be sure to pay for hundreds of thousands or hundreds of thousands of yuan. The website really can’t afford it!

Well, let me say first, "Psychological Crime" must not be compared with "Criminal Psychological". "Criminal Psychological" has been aired for thirteen seasons, and the first season is released as a magical drama!

But in China, at present, "Psychological Crime" is a pathfinder for crime-themed film and television works, that is, there is no comparator of the same type as it - the protagonist's identity and criminal psychological portraitist? The theme is indeed novel;

The cases selected in the first season are very good. The strong woman in the city case, the vampire case, the big murder case of Fujishi, and the imitation murder case? The designs are all quite interesting, and there are many interesting reversals.

There are quite a lot of people watching the show!

Maybe there are a few good dramas on the market recently? "The Legend of Chu and Han", "Xue Pinggui and Wang Baochuan", "My Family Has Happy" and so on...

The 11th is officially launched? The click rate of the first six episodes of the 24-hour data is more than 30 million yuan, and less than 400,000 new recharges are added...

But it's already good? After all, it's only 24 hours.

According to netizens’ habits of watching dramas and the promotional effect, within two weeks, this data will be at least triple...

Increment...

At least profitable!

Of course, there is no need to be so honest about external publicity. It is said that the number of new members has been profitable in 24 hours!

Anyway, potatoes are not on the market yet, so I can just blow my slap...

By the way, the self-produced drama plan has been released to ensure that six to eight self-produced dramas will be broadcast next year...

...

Platform plus homemade content? This is called monopoly!

Of course? You can also explain it as an ecological closed loop.

Last month, public information showed that the number of users, active numbers, and viewing time of Tudou Video were infinitely close to Youku...

The market share is close to 35? Youku's market share has fallen to 38. At this stage, Tencent and iQiyi have not yet become the mainstream of long videos.

So, if you are willing to burn money? Those who can burn money have advantages!

At this stage, video websites mainly burn money.

Compared with Youku, Tudou content has the advantage - it has too much high-quality homemade content!

-->>

And there is no performance pressure - as a listed company, Youku has been considering profitability...

How do you make a profit?

It’s not that easy to cool down again...

Then try your best to add advertisements!

When Tudou added content production, Youku also launched... The most disgusting and creative advertising mode in history is to promote slow-paced life culture? Youku launched advertisements with more than three-digit lengths!

It made some users angry...

Moreover, Tudou Video has a clear positioning of anime + p-master + self-produced drama + self-produced variety shows. At the same time, it will also pay to buy some popular dramas and popular variety shows copyrights...

It's quite ironic to say something. Just before. Many people think that piracy has hindered the development of domestic TV series and believe that the producers do not make money. Then the video website launched a copyright war, and the price of video copyright has increased dozens of times in just a few years!

In theory, the copyright holder has made money...

However, the production cost has increased several dozen times, mainly because the stars' pay has increased, but the quality of the play has declined...

Back then, the salary of Jung-sen Lao Li's "Bright Sword" increased to 200,000 per episode, and was criticized by various paper media, saying that he had no conscience!

What about now?

Even a famous actor who can be called dares to offer a price of tens of millions, which is faster than the price, regardless of whether their acting skills are worthy of the money.

It's also quite strange that these video platforms don't jointly suppress celebrity pay, but instead are busy raising fees...

The reason is to create more high-quality, innovative content and better service experience for users.

This is the same as Apple advocates environmental protection!

Major video websites often publish some promotional releases. Netizens compare Netizens in the United States, Amazon, and H. The prices of our staff are too low. The costs of TV series, variety shows, etc. are too high. Now they are not able to make ends meet and they will always lose money. Therefore, we have to raise prices!

At first glance, it makes sense. If you think about it carefully, isn’t the logic fundamentally because the cost is too high?

Can't you take the lead in suppressing celebrity pay? Isn't it okay to use more newcomers in your homemade dramas?

No, newcomers have no traffic!

╮(﹀_﹀)╭

...

After the broadcast of "Psychological Crime", the marketing team quickly followed up, bought hot searches, and set the pace...

Then I found that there seemed to be no need for this.

Many netizens started to hype it up independently - Douban scored 82 points, beating a lot of TV series broadcast at the same time, especially "The Legend of Chu and Han"...

"Bu Jingyun fought against Emperor Kangxi, it was really boring. He accidentally clicked "Psychological Crime" and finished it in two days. I have to say that it is well-made, logical, and the actors' acting skills are also very good!"

"The cost of 16 million yuan and the new lineup are not much worse than some 100 million yuan productions, so what is the reason?"

"The plot arrangement, actors' performances and production are very attentive. The acting skills of several leading actors are remarkable, the color adjustment, special effects, and sets can be seen. The flaws do not hide the merits!"

Too much tap water!

The first bite of crab has many benefits, such as saving a lot of promotion and marketing costs directly.

The main reason is that many people really don’t like the recently popular dramas!

"Towards the Fire of the Cannon", "The New Son-in-law's Age", the former Long Liqi did not have the aura of the Fourth Master, and filmed the anti-Japanese drama, and was naturally criticized by various kinds of criticism;

"The New Son-in-law's Era" is because there are too many similar family dramas!

There is also a "Legend of Chu and Han", a typical Gao Xixi-style historical drama with modern lines and unlogical plots, and it also has the airing of a historical drama.

Many netizens really don’t watch TV series much.

The appearance of "Psychological Sin" just fits this point and fills the vacancy.

It is understandable to be sought after...

Then, in one week, the new paid users reached 1.5 million, far exceeding expectations!
Chapter completed!