Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 189 Explosion and Loss (2/5)

"The guy in my body" was so popular!

52 million on the first day of the Lunar New Year;

2nd day of the year, 59 million;

On the third day of the Chinese New Year, the single-day box office hit 68 million...

On the fourth day of the Chinese New Year, 64 million will continue in a single day;

Until the seventh day of the Chinese New Year, the box office in a single day was over 50 million!

Seven-day box office of 410 million!

When the box office results came out, Chen Mengxi was shocked.

It cannot be considered as without warning. On the first day of the Lunar New Year, the box office, reputation and popularity are very high.

Weibo, Tianya, Tieba, and four major online platforms all do marketing.

Plus, 20 million votes are subsidized...

These are all necessary conditions for the box office boom.

However, a movie hit this level - it directly pulled the market!

It still exceeded many people's expectations...

Even on the eighth day of the Chinese New Year, "Mission: Impossible 4" was released, and "The Guy in My Body" still suppressed it in a single-day box office!

"Mission: Impossible 4" has a box office of 49 million on the first day, and "The Guy in My Body" is released on the eighth day, with a box office of 49.2 million on the single day...

It's just a damn outrageous!

Of course, on January 31, Mission Impossible 4" earned 48 million a day, and the box office of "The Guy in My Body" dropped to 38 million...

The industry predicts that "The Guy in My Body" may break one billion!

...

"One billion is impossible, the box office has already declined, and there is still a chance for 800 million..."

Chen Mengxi studied the box office trend and gave his own predictions with certainty.

It was February 1st, Chen Mengxi had already returned to work in the company, and Liu Yifei also went to promote "Mission Impossible 4"...

Song Hang said: "Hollywood blockbusters are not scary either!"

"…You try to release it on the same day as him?"

Chen Mengxi rolled his eyes, isn't it scary?

"Mission Impossible 4" Chinese promotion almost entirely depends on the young lady's Weibo and some Chinese promotional press releases. Paramount's box office expectation of "Mission Impossible 4" in China is US$40 million...

After all, the box office of the first three movies is 45 million, 25 million and 81.2 million respectively…

Not particularly high!

Even if the market capacity triples, it will be less than 250 million...

It completely ignores the desire of Chinese audiences for Hollywood blockbusters.

"I think it's still very prosperous to do comedy!"

"The whole world is the same. Only local comedy can fight against Hollywood..."

Chen Mengxi Baishou: "Certainly comedy is a powerful tool for box office, but what are the rules of comedy? It is to break the rules. There are three common types: sex, religion, and ethics... These are difficult to lay out in our country. There are only a few ideas that can be used, and hits are always rare... We should expand on other types of films."

"It's typed, we understand..."

Everyone is very happy...

Then Chen Junfeng, the operation director who is responsible for connecting with the Korean project, said embarrassedly: "Leader, "Little Dress" lost the box office in South Korea..."

“…How much did you lose?”

"The profit and loss point is 1.3 million viewers, and the final box office is 980,000 viewers..."

"It's okay, hundreds of millions of won, you can afford to lose!"

Zhao Jinsong: "Do you want to suppress the news?"

"No," Chen Mengxi said: "We have always made money on both sides in the field of co-production, which makes many companies jealous. It is not a bad thing to lose appropriately..."

The cooperation between China and South Korea, one copy and two shots, is the signature of Mengxi Company's reputation in the industry in recent years.

Starting with "Return to Twenty", "Big Man", "Introduction to Architecture", "My Little Black Dress"…

A lot of money!

Especially "Big Man", it broke the box office record of domestic police and gangster films and broke the box office record of South Korea...

If the box office is counted, the two countries will exceed one billion yuan!

Take a look at the results of major film companies last year - Huayi Financial Report shows that the annual profit is only 40 million, and Bona is also miserable...

Just talking about the New Year’s Eve: "Dragon Gate Flying Armor" did not get a box office of 540 million like the original time and space, and the box office was only 430 million - it failed to achieve balance of revenue and expenditure;

"The Great Magician" had a box office of 150 million yuan, and it was another loss-making project...

Last year, I participated in "Pleasant Goat, Green, Big Big Wolf" and earned a little distribution fee;

Huayi was even more miserable. The New Year’s Eve bet on "Happy Family" was exchanged for a box office of 15 million with a cost of nearly 60 million. Huang Zhongjun was so angry that he scolded Huang Baiming for cheating!

Among the top ten profit lists, except for Mingxi's "Zone B No. 31" that is the top, the other nine items have been won by Mengxi!

In other words, "Zone B No. 31" won a box office of 17 million with an investment of 70,000 yuan, with a high return on investment that can almost squeeze into global film history...

However, "No. 31, Area B" is a low-cost horror movie after all, and it is played with small profits to gain audience IQ tax.

Mengxi’s projects are all mainstream projects, and even “Piano of Steel” makes it profitable!

Too scary!

Therefore, appropriate losses can give people in the circle a sense: it turns out that Mengxi also suffers losses.

Although the copyright sales of "My Black Dress" are very good, plus VOD on demand and TV copyright, the Korean version is almost recouped...

...

Shanghai, "Mission: Impossible 4" promotion.

This movie actually doesn't need much publicity. It was released in December last year and when it was scheduled to be released in the mainland, it had already earned US$360 million in overseas markets. With US$190 million in North America, the global box office has exceeded US$550 million.

Set a new box office high for the series!

"Disc 1": US$458 million worldwide;

"Butterfly 2": US$546 million worldwide;

"Butterfly 3": US$398 million worldwide...

Compared with the same genre, "007: The Great War of Casino Royale" and "007: The Great Defeat of the Quantum Crisis", the box office of the two movies was only about 590 million US dollars, but the cost of both movies was around 200 million!

The cost of "Butterfly in the Disc 4" is only $145 million!

"I can't predict the box office... I don't think it's bad... After all, Tom Tom has a group of fans of "Mission Impossible"!"

"However, yesterday I told Tom Tom that as long as the box office in China exceeds 500 million, he will come to China to attend the thank-you banquet!"

Liu Yifei answered reporters' questions very familiarly.

"I probably won't participate in "Disc 5", after all, my role has already died..."

"…Oscar, I don't know much about this... Mengxi will go to the United States tomorrow, and there will be a Union Award for the next round..."

A reporter asked her: "Then have your next Hollywood movie been decided?"

"I have already talked to Emma, ​​and I will star in the new movie "Interstellar" directed by Nolan..."

""Interstellar"?"

"Yes, the specific shooting date has not been decided yet, it should be around October this year... Also, "Transformers 4" is also selecting an Asian actress, and I should also participate in the casting competition!"

Liu Yifei did it on purpose!

"Transformers 4" Asian casting, Li Bingbing, Fan Bingbing and Shu Qi are all competing!

But Liu Yifei is always the first choice...

"Why do you want to make Hollywood movies? Didn't you say that the workers congratulate you on your place in the mainland?"

"No, I'm going to take up at most one Hollywood movie every year... In fact, they don't give us many choices!"

"I didn't play soy sauce. The role I chose depends on the role weight first... In fact, many of our productions, foreign actors also play soy sauce on China. Why don't anyone say they? You have to be confident first!"

"I think 'The times create heroes'. Only when we were born in such an era can we have the opportunity to be sent out. If it weren't for such an era, there would be no chance you would want to go out 20 years ago. This is not a personal behavior, but the times support you, and it is a trend that will inevitably occur. They need the Chinese market."

The last sentence is particularly grand!
Chapter completed!
Prev Index    Favorite Next