In the last "Introduction to Architecture", Potato's marketing was quite effective.

Although it is difficult to tell whether the audience has watched "Introduction to Architecture" after watching the "Introduction to Architecture" released by Tudou, the number of visits in those days increased by about 15%...

Guangmu Haifeng's "The First Person Post-85" has the highest number of clicks and the highest number of barrage, and has won the first place in that event with an absolute advantage.

"The Guy in My Body" still spends 5 million on marketing in Potato...

This approach is actually promotion, but telling stories to the outside world is to be a user!

Directly attracting Potato Video users to cinemas.

Why is it so high-end? Use the Internet to make movies - user thinking!

Actually, it's just a fart.

To put it bluntly, it’s still spending money on advertising!

The most important thing about a movie is the movie itself, its essence is content, which cannot be subverted.

——Ali Pictures is not a film and television company in the pure sense, but uses the thinking and technology of the Internet to solve the pain points of Chinese films!

Then he lost five years...

You see, this is the benefit of reading the answer in advance, saying it is said, doing it is done!

Why hype concepts?

Want money, boss!

Tudou Video needs financing, so it is impossible to keep burning Shen Mengxi’s money - he just needs to hold 60% of the shares...

The most popular thing in the film and television industry in recent years is Internet thinking. You have to tell stories and then go public...

...

"Genetics research shows that children born around the age of 30 are the best. The baby is smart and has good physical fitness..."

Looking at the fish float on the lake, Dad Shen suddenly said something.

Shen Mengxi was stunned for a moment: "...No way."

"What won't?"

"…Are you urging me to have a baby?"

"Yes!" Dad Shen admitted: "Many people in our unit who are about the same age as me have grandchildren. My mother and I are anxious!"

"Yi Fei is only 25... I think it's better to consider these things when she's 30 years old."

"Why?"

"Delayed her career development."

This is true. In the eyes of the audience, actresses will not have a girlish feeling as long as they give birth to children, and this idea is difficult to change.

"Girl's feeling" actually contains many things, such as age, appearance, figure, and overall status, which are all included.

The subject matter suitable for Liu Yifei, either love theme or hitting a girl...

What the former requires is a girlish feeling.

These...you have children, it will be inconsistent...

Girl honey, the more you look at it, the more you become awkward...

Shen Mengxi continued: "The actress herself eats age meal. When she is over thirty, she will take a year off..."

"Can't she change careers?"

“…She likes to be an actor, why do she change careers?”

"Okay, okay, you have the final say... let's fish."

What Shen’s father thought was that the family was so rich, there was no need to let Liu Yifei appear on the screen...

What Shen Mengxi thought was that she likes to be an actor, so let her do it. Women should still have a career as a foundation!

"It's almost done!" Shen Mengxi looked at the time: "Let's go, go home, it's almost six o'clock..."

...

Shen Mengxi was indeed a little anxious at the beginning...

Every time the company releases a drama, he will keep an eye on it!

"The Guy in My Body" is the Spring Festival period, Mengxi's first guide to the Spring Festival period is considered a first shot.

The first shot is not loud, and the impact is great. After negotiations with theaters, film schedules and other things will be affected...

I spent nearly 40 million on marketing and promotion, and the production cost exceeded 45 million, which means that the box office was only 300 million, which is a failure...

It must be started on the first day.

But there is no internet in this place, so he can't even see real-time box office and reputation.

Just very anxious.

Then…

Then I slowly calmed down...

Think about it, why dare to spend 40 million to promote it?

Because everyone in the company is optimistic about this movie!

If everyone is optimistic about a movie and the box office still fails, then...either everyone has a bad vision or there is a market problem.

Both of these are irreversible factors.

Even he can't change it.

So, he was fishing with peace of mind...

There are a lot of fish in Whalegou Reservoir, mainly carp, crucian carp and locals call it white strips, and a small number of silver carp.

Anyway, after a day, I gained a lot, much better than when he left empty-handed and left empty-handed!

When the boat arrived at the shore, Chen Mengxi picked up the bucket, put it in the trunk, and drove home.

Dad Chen took out his cell phone and took a look, and was a little surprised: "Oh, this "The Guy in My Body" is a movie released by your company, right?"

“…Yes, how many box offices have it been?”

Dad Chen also downloaded Maoyan ticketing - care about his son's career.

"As of six o'clock, the box office has been 39 million, and today it should be able to exceed 50 million!"

“…It’s not bad!”

Chen Mengxi grinned...

This result is in line with expectations, even a little bit higher than expected...

After all, it's all the best, "The Guy in My Body" only has seven days.

"Maoyan score 8.9 points...it's quite high!"

"Where is Douban?"

“…My phone doesn’t have Douban installed…”

"fine."

Chen Mengxi was relieved. According to his calculations, the Douban score of this movie cannot be lower than 7 points...

A comedy film, and a routine commercial film, with a Douban score of more than 7 points. What does it mean?

Wait for the box office to take off...

The reputation is indeed good. At 10 o'clock in the morning, Douban opened with a score of 8.6 points - no doubt, I must have done marketing.

Generally speaking, as time goes by, it doesn’t take too long, and it will be almost three days, and Douban scores will tend to be stable...

At 6 pm, the Douban score of "The Guy in My Body" was pulled back to 7.6...

Most praises:

"The story is not novel, but it is particularly warm..."

"Clean routine, but it doesn't prevent you from looking good;"

"It's the flavor of "Step of School Veyron", I like it very much..."

As for the negative reviews…

Forget it, I would like to say, "This film has exposed the issue of campus bullying, which needs to be taken seriously, and has a clear consumer mentality, which is quite shameful."

"Super School Overlord", "False School Viagra" and "School Overlord" all involve this. They are classic comedy, but how come it becomes shameful when it comes to "The Guy in My Body"?

...

There is a question, why a few years ago, most of the most high-box-office comedies in the market were comedy?

This is actually the market law!

The early works of Korean movies were also mainly funny, and "Color is Empty" and "The Head Master" are very representative.

Commercial movies are relatively new to the mainland. How to attract these people to the cinema is a problem. It requires cultivating the audience's movie-watching habits, because watching movies is not a necessary choice!

The early Korean movies were very rough, mainly in three episodes and green movies. For example, "The Uncontrollable**" starring Ahn Sung-ki, playing the edge, and "Ginkgo Bed" starring Han Seok-kyuk was a rough QJ drama. These methods seem vulgar now, but such dramas are a reason to create topics and attract audiences to the cinema.

We can't do this. Among the many types of movies, comedy is the best choice. It can make people amused, happy, and quickly be accepted by the audience, which is conducive to cultivating the audience's viewing habits.

For the audience, spending money is entertainment and happiness. Who would like to walk into the cinema with a smile and cry?

For commercial film investors, making money is the first priority. The investment in comedy films is not large, the production cycle is not long, and the risks will be much smaller.

Therefore, from the perspective of the market or the audience, comedy is the best choice, so that the volume is getting bigger and bigger, and the audience likes to watch it, and there is a box office, so the merchants will produce more.

Of course, when a large number of comedy is produced, another problem will arise, that is, the audience begins to feel aesthetic fatigue.

Therefore, Chen Mengxi stipulates that at most three to four comedies a year, the key projects are industrial-type films.
Chapter completed!