"The Wind" will start planning tomorrow, and we will reveal the filming of the movie bit by bit..."

Seeing Lianhua wondering, he said, "Just cooperate with the publicity."

"Then how much box office do you think "The Wind" can have?"

"…I watched "The Founding of a Country" two days ago, and I think "The Sound of the Wind" might get more than 300 million!"

"The Founding of a Country" was very bad?"

"That's not, just like "Eight Hundred", your butt is crooked!"

"What?"

"Nothing, look at the awards!"

...

There is something, this involves the dispute between the left and right.

To put it simply, many of our filmmakers are keen on ‘realistic works’…

I think realistic works are the real art!

How should art prove it?

Of course, it is given to foreigners, attend film festivals, and win the recognition of others!

Even in 2019, this is still the idea of ​​many filmmakers.

For example, International Chapter, she expressed her opinion in an interview: I hope that young directors like "The Wandering Earth" can be more bold and more active in making some "realistic" works...

Why do you have to shoot realistic?

Translate, why do you have to be recognized by others?

As the world's largest bank, what about cultural confidence?

What we need to do is to establish a standard that only when we say it will count!

It is others who need our recognition, not we need others!

Don't get the subject wrong!

Back to Huabiao Awards…

Mengxi Company has won two awards:

Shen Mengxi won the awards for outstanding co-production films - "Ip Man" and "Painted Skin".

I said thanks to the audience for their approval, and then walked off the stage...

Donnie Yen also won the Outstanding Overseas Actor Award for "Ip Man"...

This overseas series is a precedent, lasting for three sessions, and was cancelled in 2016…

In fact, no one pays attention to these things. Everyone is counting the stars. Look at Stephen Chow and Ge You are the award presenter, and the award guest is Zhou Runfa;

Wu Yusen won the Outstanding Overseas Director Award, and the guest presented by Zhang Yimou...

It took two hours to end...

Then Shen Mengxi's most unhappy water relationship happened: the 60th anniversary of the Tang Dynasty Huabiao Award was finally given an international seal!

Why?

Official rhetoric: She represents the image of China!

So, is Chinese image looking for foreigners?

Independence, what about personality?

If you have Chinese image, you have to find a foreigner as your boyfriend?

It’s better to give it to Chu Qing!

...

By the way, I almost forgot about "Love has a Next Life"...

Shen Mengxi completely gave up this drama!

"Love has a Next Life" was originally scheduled to be released on the Chinese Valentine's Day, which is August 26.

As a result, just a few days before the release, after the first batch of copies was washed and printed, Yu Feihong found that the color and light did not meet her requirements, and then asked to wash the copy again!

Sister, the promotional press has been issued, and Wu Jing and Jiao Enjun also helped each other and staged a "sensual drama"...

After a quick start, do you want to re-wash the copy?

Let me explain that when filming a movie, the film taken is a reverse film, that is, the film is the same as the film taken, and the color is complementary. The film is printed in the printing factory and then copied into a photo, that is, the film is copied...

It should be that after 2010, high-definition digital cameras gradually became the mainstream, and digital copying is enough, and there is no need to specially wash copies in the printing factory...

It will take at least one week to wash the copy!

Completely delayed the release!

But they insisted, and there is indeed a problem with the color difference...

The most important thing is that the money for washing the copy is that she made it herself - it costs 10,000 yuan for a copy in China, or the basic price, starting with 200 copies of a movie...

What can you say?

This thing is called a back...

It can only be postponed to release on September 3rd!

September 3rd…

It's really not a good schedule. Not to mention a bunch of new films released, "Very Perfect" and "Rooter" are still harvesting the box office...

The most important thing is that you can’t use ghost publicity - if the publicity is too hot, it may also attract the attention of relevant departments.

If the video is temporarily withdrawn from the schedule, it will backfire and the box office will only be "hell".

So, let it be left to fate!

Anyway, works that are destined to be disappointed...

Chen Mengxi has focused his main attention on the promotion of "The Sound of the Wind"...

...

At this stage, there are only a few tricks for publicity activities.

Grasp the characteristics of the film, namely the selling points, and promote them.

What is the selling point of "The Sound of the Wind"?

Spy War!

In the original time and space, Huayi made it so that there would be no legend after the sound of the wind!

Of course we know that this slogan is right!

After "The Sound of the Wind", no movie has reached this level!

But now the audience doesn't know this.

In recent years, mainstream Chinese audiences have been spoiled by pirated versions - even if they may not really know how to shoot them, they know what a good movie is!

Have you never eaten pork and you haven't seen pigs running?

If you are so thrilling, the audience will easily rebel!

But for publicity, there must be a slogan.

‘The best domestic commercial film in the past decade!’

Start with the character posters. Each individual character has a poster, and is accompanied by poems, such as Zhou Xun's Gu Xiaomeng: The spring breeze is green again on the south bank of the river, when will the bright moon shine on me again; Li Ningyu of Lotus: It is difficult to part when we meet, and the east wind is powerless and the flowers are inseparable...

The premiere event was also held creatively. According to the plan: with the theme of "Listen to the Wind Song and Legend of Sound and Shadow", the director and the starring actors took the stage one after another.

The early publicity was mainly for hard advertising, and the theme of the release was clear, which was spy war + suspense, and a bunch of torture previews were posted...

In the middle and late stages, exclusive interviews are mainly conducted, variety shows, including Weibo Q&A!

Huayi’s promotion is just three tricks, and I won’t care after it is released!

This is also the main reason why Chen Mengxi looks down on Huayi’s publicity team. Can’t you last longer?

There are more and more media channels available for purchase now.

The proportion of online channels is nearly and far exceeding offline. The Mengxi publicity team has made full preparations for online publicity. Don’t worry about the media, Huayi has already won it!

After making enough preparations, "The Founding of a Country" was released...

At the premiere, stars gathered together, comparable to awards ceremony!

Some people say that even the stars in the film can earn more than 100 million yuan in box office when eating and sleeping!

Director Han captured the world, people, and made a big profit!

This is an atypical successful commercial film.

Why is it atypical?

The seven-day alliance reflects the founding of the country, which fundamentally eliminates your idea of ​​watching other movies!

Moreover, the single ticket price has reached the highest in the country, and it is not discounted!

It is said that in the early stage, all organizations such as government agencies, enterprises, institutions, schools, and companies were organized.

Those poor people who want to watch but are reluctant to spend money can only talk online, calling for the tribute films to be free of charge to the people of the whole country - the investment in the founding of the country was only more than 30 million yuan, and many celebrities did not get the film under the inspiration of "patriotism". It is unfair to set such a low cost but set such a high ticket price!

Very noisy...
Chapter completed!