In one month, Liu Yifei won three brand ambassadors, including Armani, Omega, Mercedes-Benz...

And they are all at the level of hard marketing and everywhere in the world...

Chen Mengxi doesn't understand this very well.

In 2020, when he lived, many mobile phone manufacturers hired spokespersons and completely entered an indescribable and embarrassing game. They first spent 20 million to invite a certain star, and then had to spend 230 million to tell the public who they hired to endorse. The most outrageous thing is that they had to spend tens of millions to tell us why we chose this star as the spokesperson.

So, I don't pay much attention to this thing...

He only knew that the phone he used was called Huawei, and the spokesperson seemed to be Hu Ge...

Actually, the brand ambassador looks quite intimidating, but that's actually the case!

Among the titles of various celebrity endorsements, brand spokespersons are at the highest level, representing the brand's high recognition of a celebrity.

A spokesperson represents the brand image, and what the spokesperson does will also affect people's impression of a brand.

Usually, celebrities who support as spokespersons will have hard broadcasts, videos or TVCs, and will also be mixed with some online and offline promotional activities. At the same time, celebrities will also receive corresponding rewards.

The status of brand ambassadors is slightly inferior.

In summary, in one sentence, the main function of the spokesperson is to endorse the brand and project the user's feelings for the stars onto the brand; and the main function of the ambassador is publicity. What they have to do is to use their own strength as the brand, and the product brings actual sales and brand favorability.

Just bring goods!

The ambassadors are not as valuable as spokespersons, but there is one thing that is good, that is, the brand's products can be used at any time.

Moreover, if the effect is good, you will have the opportunity to upgrade to a spokesperson...

What kind of brand friends at lower levels is purely based on your popularity. Do you give you a title? Help promote it...

Like Big S, you have always been Chanel's close friend. For three years, then you changed people...

Why?

In 2007, Fendi held a big show on the Great Wall of Beijing, Gucci and Chanel held exhibitions and big shows in the mainland, and luxury brands began to expand in the mainland...

The Hong Kong and Taiwan market is too small!

...

In the study, Chen Mengxi was writing a plan, while Liu Yifei was sitting next to him, boasting about his achievements...

He also said humbly: "I still can't compare with Senior Shu Qi. She is already the spokesperson of Bulgari..."

"...I don't understand if you tell me this, anyway, just keep working hard!"

"What are you writing?"

“Development plan for the next five years…”

Liu Yifei stretched out his head and looked at it, then surprised: "Is "Ghost Blowing the Light" going to be filmed?"

"It's time to shoot, and the project will be launched next year, and it will be released in about 12 or 13 years..."

“…Tang Ren is listed?”

"Well, I'm queuing up for IPO, and it should be available next year..."

“Is Mengxi Company not listed?”

"No...you hurry back to your room and go to bed, you will have to fly to Los Angeles early tomorrow morning!"

When Chen Mengxi writes, she is not used to someone being by her...

The young lady curled her lips and walked away silently...

According to Chen Mengxi's idea, if Tang Ren only does TV series, his market value may be difficult to exceed 10 billion!

So, "My Girls' Generation", "33 Days of Love Break", "Return to Twenty" and "The Girl We Chased Together in Those Years" were added to the four words produced by Tang Ren...

Anyway, they are all their own small account, just play casually!

In the current equity distribution, Chen Mengxi personally holds 39%, Cai Yinong 8%, Li Guoli 5%, and several other management teams hold nearly 10%, preparing to give its artists a total of 8% of their dry shares, and 10% to China Construction Bank, Ping An Insurance, etc.

Without the support of these capitals, IPO queues alone can kill you!

After Tang Ren went public, he opened a small account to specialize in producing heavy industry movies...

Acquisition of a video website, A and B are all cheap!

After getting through these things, it was about 10:30 in the evening and returning to the bedroom, the young lady was watching the script of "Return to Twenty"...

The screenwriter of the gods casually pointed out: "Mr. Chen Mengjun, just act in a cold and proud way... Think about it, you are from Miss Kuo!"

"I know...who are you going to look for this director?"

"You have to have that elite look... Zhu Yawen, Wang Kai, and Lao Hu are fine..."

"Zhu Yawen?"

"…You are classmates with him, what do you think of him?"

“It’s pretty good…”

"Then let him...but this drama needs to be matched with the Korean version. This is a one-and-two-photographed version. There is also a one-and-a-mographed version in Korea. I guess it will be released on Christmas next year..."

Speaking of this, Chen Mengxi yawned: "Go to sleep!"

"…You still want to sleep if you don't pay the public food?"

"I'm so tired…"

She grabbed the stern with her hands: "Then I will do it myself!"

"No, no, I'll do, I'll do!"

When Chen Mengxi opened the thin blanket, he was confused when he wanted to do something...

...

The next morning, after Chen Mengxi left, only Chen Ma was left at home.

The young lady has already flew to Los Angeles to continue filming "Inception"...

Chen Mengxi is very busy today!

Huabiao Award!

The Huabiao Award is the only government award, and this year marks another 60th anniversary.

The organizer specially invited hundreds of stars to attend, and the two sides of the Taiwan Strait and the three regions gathered together.

What king doesn’t see the king? Four Dans and Double Bings cannot be on the same stage. I’ll stand up properly!

Let me first talk about it. "Ip Man 2" has been released for 28 days, with a cumulative box office of over 300 million, reaching previous expectations...

But the most resounding film market in recent days is "Very Perfect"!

International Chapter is the first producer of the production…

I suffered countless sarcasm before it was released, but as soon as the box office came out, my eyes were broken, 90 million!

It's simply that before the release of this movie, Fan Xiaopang and Zhang Ziyi had a fight in secret...

At the end of the incident, Zhang Ziyi, as the producer, kicked Fan Xiaopang out of the film's promotional team. The Korean publicity did not allow her to go, and there was no trace of her on the Korean version poster.

Later, Fan Xiaopang brought Jin Yimeng, the director of "Extremely Perfect" and filmed "One Night Surprise" according to "Extremely Perfect". Why is it the "Extremely Perfect" approach?

Because "One Night Surprise" was originally promoted as "Very Surprise"...

Unfortunately, although Xiaopang’s team is awesome, his level is too low. "I Am Not Pan Jinlian" was shortlisted for the Toronto Film Festival, and the judges have international chapters...

Xiaopang returned in vain.

OK, press these first and don’t show them. Anyway, it’s common for big fans to fight!

The Huabiao Award is really full of stars!

Chen Mengxi sat in the back row, and he came to receive the award. "Painted Skin" and "Ip Man" were both shortlisted for the Excellent Co-production Award...

"Painted Skin" is also a co-production film?

Of course, behind-the-scenes production is basically the team in Hong Kong!

The stars in the front row are really at the top, including Wu Yusen, Stephen Chow, Ge You, Zhou Runfa, Zhang Yimou, Wang Jiawei, and Li Lianjie.

Yes, it’s the 60th anniversary, if you don’t come, do you still want to make a living in China?
Chapter completed!