"Harry Potter and the Sorcerer's Stone" triggered a collective commercial effect, involving publishing, movies, games, travel, food, clothing, toys, as well as crafts and accessories.

In the publishing industry, in addition to the huge sales volume, the success of the movie has attracted more publishers. Some people even found Ryan and wanted him to pick up the pen that he had thrown away long ago. Ryan pushed the Hunger Games, which he collaborated with Susan Collins, to them.

As for who can get the copyright, it depends on sincerity.

In addition, for the lifelike and unique fauna and fauna and Quidditch competitions made with special effects in the movie, as well as other things in the magical world, the Alien Publishing House also reached a new agreement with Ryan to publish a series of corresponding books, so as to benefit from the market again.

At the same time, due to the popularity of movies and the hot sales of books, comics have also set their sights on this market. Dark Horse Comics has obtained the North American comic adaptation rights for the next ten years of the "Harry Potter" series for $200 million.

However, what surprised Ryan the most was that a Japanese comic company directly came to North America and wanted to obtain the rights to adapt comics in Japan, but he refused without hesitation.

This has nothing to do with the deep-seated concept of disgust in the previous life, because what the other party wants is the adaptation rights of the H version of the comic.

Think about it, if Gryffindor Golden Triangle had happened in the comics, it would have been…

Ryan would never do such a self-destructive thing.

In terms of games, EA, the famous American Electric Art Company, received the exclusive game license for "Harry Potter and the Sorcerer's Stone" for 20 million US dollars as early as the movie was launched. A week after the movie was released, it launched a computer and handheld game version, which was favored by many teenage game enthusiasts. Judging from the data they released, the sales situation is quite considerable.

In terms of the tourism industry, Disney has obtained relevant authorization from Ryan.

They will build a magical world with the Harry Potter series in all Disneylands. Because the subsequent movie has not yet been released, the building will temporarily focus on the stereotyped Hogwarts Magic Academy, targeting consumers aged seven to sixty-seven. It will set up shops, specialty restaurants, interactive attractions and other facilities.

Disney has set three years for the entire plan. In addition to the early Hogwarts Magic Academy, the Forbidden Forest and Hogmodry Town will also be added one after another.

After completion, tourists can not only experience movie plot-related tours such as Quidditch Competition here, but also buy their favorite wands and robes, and even visit Dumbledore's office.

Of course. The most attractive ones are definitely Disneyland's strengths, the film character parade and recreation projects. There are three major categories currently being planned, namely "Dragon Challenge", "Eagle-headed, Horse-Winged Beast Flying" and "Harry Potter Taboo Journey".

From management to ordinary staff, Disney has great confidence in this project with a huge public base, and once the plan was announced, it attracted countless praises.

In terms of diet, in addition to the relevant authorizations of companies such as Burger King and Coca-Cola, "Harry Potter Theme Cafe" and "Harry Potter Theme Restaurant" have opened one after another in densely populated communities in big cities such as New York, London and Los Angeles.

After successfully passing through the nine- and three-quarters platform, turning into Diagon Alley, he entered the store covered with original Harry Potter movies and the surrounding surroundings. In this unique environment, he had a relaxed mood and a cringe smile. He made a few harmless pranks, used the food carefully prepared by Harry Potter as the magic brought by the spell, and the strange fantasy buried deep in his heart turned into carefree reality at this moment.

Such stores are unanimously sought after by teenagers. Foods that look infinitely close to movies have become the first choice for many minors to eat.

Once a social phenomenon is formed in the cultural industry, it will not only have no national boundaries, but will also exceed industry boundaries.

"The Harry Potter series of clothing, with personality style and wise adventure as the soul, and storyline and magic pets as the material, uses the unique background created by Ryan. It advocates the perfect combination of fashion life and culture and art."

This is a sign made for the newly launched Harry Potter children's clothing in front of Disney stores. The sales volume of these clothing in the first three weeks was simply astronomical. Even though there was a subsequent decline, sales have been stable. The number of "little wizards" on the streets and alleys across the United States is enough to illustrate this point.

In terms of toys that occupy a considerable share of the surrounding area, in addition to the Muppet Company, which is affiliated with Disney, the world's three largest toy manufacturers, Mattel, Lego and Hasbro, respectively, obtained franchises for Harry Potter specific toys and related stationery for tens of millions of dollars.

For example, Mattel can transform characters such as Hermione into Barbie...

In an interview with reporters, Allen Lind, the marketing director of Hasbro, once mentioned, "Brand assets like Harry Potter will last forever because it attracts not only children, but also adults. Ryan created a toy brand that can be comparable to Barbie dolls. Products like this have a particularly long life cycle. Judging from the current market response, whether it is Harry Potter fans or Ryan's supporters, it has become a matter of course to collect all Harry Potter-related products."

In fact, after the movie was released, more than 1,500 toys and stationery appeared on the market, such as magic wands, Harry Potter kaleidoscopes, pencil cases, and brooms, which correspond to the considerable sales.

Of course, those exquisite ornaments are also favored by teenagers.

The owl pendants on the market, the badges of various colleges of Hogwarts Magic School, Harry Potter's sleeping pillows and water cups, etc., all have created extremely high market benefits.

There are also the copyrights of TV that Disney digests internally and the copyright of DVD and videotape distribution. Ryan personally directly enjoys 30% of the profit share in these two aspects.

Ryan has built a huge industrial chain through Walt Disney, which he controls and Time Warner, who participates in film investment. It is no exaggeration to say that even if he is penniless now, he can quickly enter the Forbes rich rankings through the Harry Potter series' share income.

The North American box office of "Harry Potter and the Sorcerer's Stone" is moving towards US$300 million, and the British box office has further advanced to the 30 million pound mark. The benefits brought by peripheral products are several times that of the movie box office itself.

Three weeks after the movie was released, relevant institutions that have been eyeing this industry chain published rough statistics - in the UK and the United States alone, the total revenue generated by "Harry Potter and the Sorcerer's Stone" has reached nearly $2 billion!

As one of the most influential newspapers in finance and economics, the Wall Street Journal conducted a detailed analysis of this.

"Harry Potter's success is inseparable from the successful creation of the brand. As we all know, as Ryan's reputation spreads all over the world, the "Harry Potter" series of books with sufficient quality assurance has formed a best-selling book brand. The brand supported by Ryan has gained recognition from mainstream society, has countless supporters, and has even been highly recommended by the American Federation of Teachers and Parents."

"In this way, it seems to be easy to expand its derivative brands. Among them, Ryan gave the image right to the book, which is undoubtedly the most valuable link. On the basis of full imagination, he ensured that the series has outstanding personality and distinctive magical themes. Using his mind that has been praised by countless people, he created a super brand that is full of justice, kindness, courage and outstanding ability that is similar to Harry Potter himself."

"On the one hand, this special brand can make the image of the entire series more deeply rooted in people's hearts, and on the other hand, it can allow consumers to find spiritual and emotional sustenance and expression in it, and complete a more perfect self-experience. At the same time, it will also make related derivatives recognized and trusted by consumers."

"This is conducive to cultivating a large number of loyal supporters, which may have a lifelong impact on them, and even pass on generations to generations, and more than a decade of Harry Potter's birth undoubtedly confirms this."

"This has also enabled Ryan to successfully create a comprehensive and three-dimensional derivative series around the brand image he has established over the years, which has completely determined Harry Potter's position in the market."

In fact, although Ryan led the project and grasped the direction of the overall plan, the detailed work was formulated and executed by professionals. Time Warner and Walt Disney have rich successful experience in operating the entire industrial chain.

From the perspective of the industrial chain, although Harry Potter was born in his hands in this life and success is closely related to publicity, the quality of the series of books is sufficiently guaranteed, and it has won wide support with its imagination-filled magical background and close mental design to teenagers, and has also laid a good foundation for the development of other copyrights in the future.

The day when Ryan thought of this series, he was not about books, but about a huge industrial chain including movies.

This industrial chain is so big that it is beyond people's imagination.

The banking industry wants to authorize the creation of Harry Potter credit cards that young people like…

The insurance industry wants to authorize that when selling children's insurance, the relevant instructions will be marked with the Harry Potter and can be more pleased by customers.

Even in the pet market, there were suddenly many more owls, and they have become the most popular animals in North America recently...

Soon, there were more than 10,000 Harry Potter series products on the market.

This cross-border commodity boom naturally caused countless experts to analyze, and many people wrote articles claiming, "If the quality of subsequent movies can be guaranteed, Harry Potter-related products can drive economic benefits of US$200 billion in the next ten or twenty years."

Some people believe that by the end of the movie, Ryan himself will get a minimum share of $10 billion.

“Ryan sells not goods, but dreams and creativity.”
Chapter completed!