In the second week of the movie, the Western Christmas holiday officially kicked off. Although some viewers were inevitably lost, "Harry Potter and the Sorcerer's Stone" was still popular and had an absolute advantage in theaters in Britain and the United States. On Christmas, the whole family entered the theater to watch family movies was a tradition in the entertainment market. Parents with children queuing up to buy tickets can be seen everywhere in the theater.

Unlike Warner's tiny publicity before the release of the movie in his previous life, Ryan offered a sky-high promotional and marketing expenses, which were mostly used in the second week when the box office of commercial movies would decline sharply, increasing the publicity offensive.

"Harry Potter and the Sorcerer's Stone" is the first in the entire series. The more successful the film, the greater the subsequent influence, and the greater the publicity expenses saved in the future.

Just the day before Christmas, Madame Tussauds launched the Harry Potter series of wax figures, which were overcrowded for a while.

They received the relevant authorization a year ago, and of course they paid a large amount of money.

Authorized manufacturers from all walks of life have also launched their respective Harry Potter series products, such as magic brooms, wands, Quidditch uniforms, invisible clothes, Hogwarts school uniforms and badges, which have become popular throughout the Western world.

Whether it is a large city like London and New York, or a small North American town like Venice and Barcelona, ​​almost all stores can see a large number of related products.

The popularity of the movie has driven the sales of these products, and the well-made peripheral products have also attracted some people who were not interested in movies to enter the theater.

The show-offs and comparisons between children are sometimes more serious than those of adults. When most of their peers are talking about Harry Potter, those who have never watched movies and do not have related toys in their hands will naturally feel lonely and lost. At this time, walking into the theater and store naturally becomes their first choice.

Subsequently, "Harry Potter and the Sorcerer's Stone" was released in the second week, winning the North American box office championship for more than 75 million US dollars, while the UK's box office of more than 13.5 million pounds was also outstanding.

In addition to these two places, the movie has basically been released simultaneously in Australia and New Zealand.

In the sparsely populated Australia, the score of more than $7.2 million in the first week surpassed "The Lord of the Rings 1" and became the holder of the local new first-week box office record.

Although "Harry Potter and the Sorcerer's Stone" is not as popular as "The Lord of the Rings" in New Zealand, it has achieved the second best result in history with a box office of only one million dollars.

Since the third week, movies have successively entered major overseas film markets such as the Far East, Latin America and the European continent. Although they have been treated coldly in some places due to cultural differences, the overall situation is still optimistic, and the cumulative speed of box office is even slightly higher than that of "The Lord of the Rings 1".

Of course, most people also know that the ratings of "The Lord of the Rings" PG-13 and the audience targeted by the audience have natural disadvantages in front of family-wide movies such as "Harry Potter and the Sorcerer's Stone".

Similarly, after Christmas and New Year, "Harry Potter and the Sorcerer's Stone" could not escape the inevitable rules of commercial movies. The box office in North America plummeted to $38 million. Relatively speaking, the box office in the UK was stronger, with more than 9.5 million pounds in the third week still attracting attention.

The box office in North America exceeded 200 million US dollars in three weeks. It almost indicates that the movie will inevitably sell well. According to the predictions of professional institutions, the movie's box office in North America should surpass "The Lord of the Rings 1", and won the throne of the 2001 North American box office rankings without any suspense.

But "The Lord of the Rings 1" has received more than $355 million in North America. If Harry Potter and the Sorcerer's Stone" wants to surpass it, it needs enough screening time to accumulate.

However, this movie completely defeated "The Lord of the Rings" in terms of profitability, and it made a profit after the movie was released.

Everyone knows the power of Ryan's series. Moreover, his past achievements are in front of everyone, and the possibility of failure is extremely small. A large number of merchants signed various licensing agreements before the movie was released, sharing the terrifying production costs and promotional and marketing costs.

Let’s not talk about peripheral products. After the movie was released, books with characters and illustrations were re-matched, and more than 27 million copies were sold in three weeks. In addition, the sales of old versions of books have led to the statistical sales of genuine books in the "Harry Potter" series that exceeded 300 million copies in one fell swoop.

This series of novels was born for more than ten years, and during this period it was translated into more than 60 languages ​​and texts, and appeared all over the world. Even in Afghanistan, its traces can be found.

The sales of 300 million copies have also become the third largest book in the world in history, second only to the Bible and a quotation from the other side.

According to statistics from some professional institutions on Wall Street, this series of books alone has brought Ryan more than $800 million in royalties so far.

Then, the media realized that the first person in history who became a billionaire by relying solely on books was born long ago.

At the same time, the merged Disney Asia branch is also actively negotiating with the Far East. The two sides have reached preliminary opinions on the introduction of the film, and the existing differences are nothing more than schedule.

"The Lord of the Rings" was pushed into the opposite film market by China Film Group before the New Year. Even without the foundation of novels, it swept through the box office for weeks without any suspense. Unfortunately, Hollywood movies in this period only have a pitiful three to four weeks, and as an imported film, it is almost impossible to get the so-called extension "key" of a certain game.

After the two sides reached an agreement on a series of issues such as the Harry Potter schedule, news came that made Ryan confused - Sanlian Publishing House decided to terminate the publishing contract with Ryan and temporarily cancel the sale of the remaining Harry Potter series of books on the opposite strait market.

This almost disrupted his intensive publicity plan.

Fortunately, after he called, the staff on the other side of the strait received a reassuring news.

The People's Literature Society opposite took a fancy to this series, and through some pressure, the three company gave up voluntarily, and then listed it as a key publishing project. They contacted Ryan's agent there. Even before the copyright battle was over, they organized elite forces to re-translate the manuscript and final review and proofread the three company's god translation completely.

On the one hand, they seek prime time to make the simultaneous listing of books and movies, and on the other hand, they want to directly send someone to North America with proofreading manuscripts to ensure that the writing style and ideas are consistent with the original text.

Of course, relevant staff will deal with these, while Ryan is going to Buckingham Palace.

As early as when the filming of "Harry Potter and the Sorcerer's Stone" started, the British royal family and the House of Lords were discussing the award of Ryan, because he was not very enthusiastic and the subsequent Manchester United acquisition storm, which continued to be delayed.

However, after the release of "Harry Potter and the Sorcerer's Stone", the influence of this series completely exceeded the limitations of literature and entertainment and became a social phenomenon. Especially from filming and distribution to the production and sales of peripheral products, a large number of British manufacturers participated in it, which significantly led to employment rates and drove the British economy like a stagnant water.

The royal family also needs to get a piece of the pie from this incident to demonstrate their transcendent status, and awarding Ryan's merits naturally became the most suitable choice.

Although he did not pay much attention to this kind of thing, Ryan would not refuse as noble as those artists, not to mention that he was not only himself who received the award, but also Nicole was also dazzling in the film industry.

Of course, neither he nor Nicole were British, and what he accepted was the commonly called "jazz" award, and the full name was the Knight of Honor.

The only difference is that the royal family held a ceremony for the two of them in the press conference hall of Buckingham Palace, and the Queen and his wife were also present in person.

"May God bless you, Your Majesty."

Standing in front of many cameras, Ryan showed good upbringing and etiquette and gave a standard gentlemanly gift to Elizabeth II.

"May God bless you, your majesty." Nicole on the other side performed a standard curtsy.

Her Majesty the Queen naturally had the expression that had not changed for decades. After the royal spokesperson made a routine brief speech to the few news media on the scene, Elizabeth II awarded the Knight of Honor to Ryan and Nicole one after another.

“You have made outstanding contributions to the spread of British culture around the world.”

After Elizabeth II's polite words, Ryan immediately said humbly, "This is my honor, Your Majesty."

Both Ryan and Nicole maintain a necessary respect for the royal family.

No matter how the outside world comments on the royal family, this family has an influence that cannot be ignored in the UK and even in the entire Western world.

Then, the two of them shook hands with Prince Philip and Prince Charles one by one, and the brief ceremony of awarding ended here.

Although this was actually more like a show, it was also the highest level show. The subsequent invitation from the royal luncheon could not be rejected by Ryan. This almost stereotyped banquet was obviously not suitable for Ryan. With almost no communication, he used up the traditional British meal without knowing the taste. He and Nicole got on the return car in the surrounding of reporters.

"fine."

In the car heading to Kensington District, Ryan took off his coat and said to Nicole, "It's not as serious and rigid as I thought."

"In fact, His Majesty has made a lot of changes over the years." Nicole kicked off her high heels directly.

"I heard that the Queen has let go of Camilla's affairs?" Ryan asked Nicole, who had been in contact with royal members such as Prince William over the years.

"It should take a few years." Nicole suddenly remembered the friend lying on the small island in the lake, "and waited for the public to gradually forget the past between Diana and Charles."

He gently shook Nicole's hand, and Ryan didn't say anything anymore.

Recently, in addition to Harry Potter-related news, an interesting thing has been circulating in the media. It is said that it comes from the Crown Prince's palace. Someone heard a bald man talking about how to be a Crown Prince - it's nothing difficult, isn't it just waiting for his mother to die?
Chapter completed!