Chen Kangjie did not return to the mainland from Hong Kong immediately, and he had three days left before university to start school. Using this time, he could just handle advertising matters.

After becoming famous, Chen Kangjie had not taken any advertisements. Because of this, his advertising value is the highest among all celebrities. Businessmen are smart. They are all staring at his fragrant bun. Everyone knows that if Chen Kangjie is willing to advertise, it will be a great benefit for product sales and corporate image.

I heard that Chen Kangjie was willing to negotiate on advertising cooperation. Armani, Versace, Coca-Cola, Pepsi, Motorola, Sony, Cleaning, Unilever, BMW, Volkswagen, IBM, Toyota, HSBC, Nestle, Walmart, Pfizer Pharmaceuticals, GlaxoSmithKline, FedEx, Sally, Electrolux, L'Oreal and other major international companies immediately sent senior executives to Hong Kong to negotiate and communicate with Fan Wenxuan and Liu Deyi. Even the Lehman Brothers, who caused the financial crisis in 2008 and ranked 301st in the world in 2004, sent people. Chen Kangjie really didn't understand. Did they ask Chen Kangjie to say in the advertisement that he commissioned Lehman Brothers to trade securities?

Chen Kangjie vetoed the Leman Brothers without even thinking about it and directly excluded it. If this company doesn't deal with it in the future, it will be considered good, so how could it help them advertise?

Since in order to ensure the value of advertising, Chen Kangjie only chooses one company to cooperate in each industry, many large companies in the industry will have obvious competition, such as Armani and Versace, Coca-Cola and Pepsi, Pfizer Pharmaceuticals and GlaxoSmithKline, Unilever and Procter & Gamble, Walmart and Carrefour, Motorola and Nokia, BMW, Toyota and Volkswagen, etc.

Chen Kangjie is going to make the final decision this time in Hong Kong.

The first thing he wants to meet is two beverage giants, Coca-Cola and Pepsi. With the help of competition, their two big companies have raised their price to more than 50 million US dollars. However, the difference is that Coca-Cola has offered a price of 68 million US dollars, which requires three years of advertising rights, while Pepsi has a US$51 million US dollars for only two years of advertising rights.

Chen Kangjie met with staff from two companies at the Peninsula Western Restaurant. Coca-Cola sent their COO (Chief Operating Officer), while PepsiCo was the president Roger Enrique personally took action.

Compared with Coca-Cola, PepsiCo seemed to have little power at this time. They had just divested the restaurants of KFC, Pizza Hut and TacoBell separated from the company and established a new Yum Global Company. PepsiCo made this major move in order to concentrate on brand building and brand marketing. Therefore, PepsiCo is relatively more eager to get cooperation opportunities with Chen Kangjie than Coca-Cola. As the most globally valuable superstar at present but has not yet taken on advertising, his image is really good.

The co-Oce sent by the wealthy Coca-Cola company was still very enthusiastic and friendly when talking to Chen Kangjie. They also knew that PepsiCo was competing with them, but it seemed that they should know their opponent's strength and did not believe that they could get $51 million in cash at once. Moreover, their global influence is much greater than PepsiCola. The price of $68 million is an unprecedented sky-high price. In the long run, choosing Coca-Cola is a good choice. Perhaps for this reason, this COO seems to be less persistent and sincere.

Roger Enrique gave Chen Kangjie a much better feeling. In order to meet Chen Kangjie, he flew from his New York headquarters to Hong Kong overnight.

"LONG, I am not shy about it. There is still a big gap in influence and strength between our company and Coca-Cola. It is indeed difficult to ask us to take out $51 million in cash at once. You know, our group has just been divested and the financial situation is relatively tight, but I promise that $51 million will definitely not be less. I came with great sincerity. In terms of advertising shooting, we will fully respect your opinions. We know that time is tight, so we will not necessarily ask you to attend some events. The price we offer is only your right to use your image." The American with a little gray hair shining with his eyes and a sonorous tone when he spoke.

"Then how do you pay $51 million?" Chen Kangjie asked curiously.

"We can use installment payments," Roger Enrique said concisely.

"Haha, if that is the case, it may not be very good for you. I believe that as an international company, you $51 million is just not that much extra cash for the time being. I learned that you asked Mike and Madonna to endorse it before, and the effect seems to be not very ideal. Instead, it is not as good as Coca-Cola's use of Louis Armstrong, Grojo Max, Hamfly Berxingt and others. Their fame is very different. Have you ever thought about the reasons that make the profits unable to be raised?" Originally talking about advertising, Chen Kangjie cared about other people's operations.

"Yes." Roger Enrique was obviously stunned for a moment. He never thought that Chen Kangjie would raise such a question, and it was a question that they didn't pay much attention to, and even if someone noticed it, they didn't get the exact answer.

"Actually, we may have another way of cooperation that can not only alleviate your financial pressure, but also solve this problem." Chen Kangjie didn't wait for Roger Enrique to express the answer in a thoughtful way, and continued with a smile.

Roger Enrique, the entrepreneur, was completely attracted by Chen Kangjie's proposal, and the conversation between the two was gradually controlled by Chen Kangjie. There was no way, Chen Kangjie's proposal was very attractive. If that effect could be achieved, then Pepsi could truly compete with Coca-Cola.

"How to cooperate?" Roger Enrique, who was sitting opposite Chen Kangjie, moved his butt, leaned forward, and asked seriously.

"To show sincerity, I will first tell you why your advertisements were not very effective. To be honest, your advertising strategy is too focused on celebrities. As a result, people only remember celebrities and only focus on celebrities, but do not pay much attention to the product itself. You asked Michael Jackson to take an advertisement with a group of children on the road. To be honest, it is very exciting, but in a few minutes, there were very few shots of Pepsi appearing, and careful people can watch it. The actors are holding Pepsi. People who are not careful will completely ignore it. From beginning to end, they are two groups of people fighting Mike's dance. This is really attractive. However, it is an advertisement, not a MV. Even if you show the Pepsi logo at the end, who will care about it at that time." In order to promote his cooperation plan, Chen Kangjie said a very convincing thing first, and in fact it is the same. This is not Chen Kangjie's nonsense.

"So that's it, so that's it, yes, no wonder many people like to watch that advertisement, but our sales did not increase significantly, LONG, tell me, how can we cooperate?" Roger Enrique was indeed impressed by Chen Kangjie. Many problems were so wonderful that they could not even think of it, but once others spoke it, they felt that it was so simple.

"It's very simple. I don't charge you advertising fees. However, for every can of your cans of Coke, I will be given one cent. If you sell a bottle of 1.25 liters, I will be given 2.5 cents. As for the two-liter large bottle, I will be given 5 cents if I sell a bottle. How about it?" Chen Kangjie took the lead in telling the way he wants to distribute benefits, and I won't talk about how to use the celebrity effect to highlight products.

After hearing what Chen Kangjie said he wanted, Roger Enrique was silent. He was constantly thinking and evaluating. On the surface, it seemed that the price of a can of Coke per cent in Chen Kangjie was not high, but if it was multiplied by a huge base of total amount, it would be an amazing number. Chen Kangjie knew about this and Roger Enrique also knew about this.

"LONG, to be honest, our can of Coke sells 20 cents. If you take one cent away, the proportion is not too high. But I am very worried that the board of directors will not agree. I know you are a talented person. You must have a way to quickly increase our sales through advertising effect, but you see, can this price be lower?" It can be said that Roger Enrique is also very sincere. Although it is a false statement for negotiation, the possibility of their board of directors agreeing is very small.

"What do you mean?" Chen Kangjie did not bid again, but kicked the ball back.

"I mean,,,,,,." Roger Enrique said after pondering for a while, "Only 50% can be given on this basis, one can of 0.5 cents, 1.25 liters for 1.25 cents, and two liters for 2.5 cents."

"Well,,,,,."

"LONG, if possible, we can sign a long-term contract for ten years," perhaps because of concerns about Chen Kangjie's rejection, Roger Enrique immediately added.

"Okay, the deal is settled, so we'll make it. This year I will direct and act in an advertisement for the placement. What's more important is that you can make my image on the packaging bottle. In this way, I will form a unity with your products, and consumers will have a choice." Chen Kangjie originally wanted to take it, but he heard that there was a ten-year long-term contract, so he moved and agreed readily.

"Yes, yes, why didn't we expect to print the celebrity image directly on the packaging, LONG," Roger Enrique gave a thumbs up, "Your suggestion is worth 50 million US dollars."

"Haha, Mr. Enrique, you don't want to compensate me for an additional 50 million US dollars, right?" Chen Kangjie joked happily.
Chapter completed!