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Chapter 476 Promotion Strategy

Bai Qing did not give these people too much time to think, and continued to speak directly: "First of all, let's talk about the student group. Among these groups, there are many rich people, but most of them have low consumption capacity, especially some students who live on campus. In terms of taste selection, most of them will like heavy salt, oil, and spicy heavy flavors. Our products, combined with staple food, only require a small amount of money to meet their food needs, so they will inevitably be liked by them. As for other groups such as migrant workers, the reasons are similar to those of students, that is, when their consumption capacity is not strong, our products can become substitutes for dishes on the dinner table..."

What Bai Qing said has been verified by time and the market in his previous life, so naturally there will be no big difference.

The people in front of him who were not convinced couldn't help but look at each other. After pondering, they couldn't help but feel a lit up in front of them.

Bai Qing's words were no less enlightened to them, as if they had cleared away the fog blocking them, allowing them to see a new world again.

When I looked at Bai Qing again, there was no previous resistance.

It seems that this "little boss" in his family really has some real talent and knowledge in his stomach, rather than a child making a fool of himself.

"After clarifying our target group, what we need to do next is much simpler, that is, to formulate sales strategies around these target groups, so that they can be impressed by our products in a short period of time. As long as we win these pieces, our products can open up the situation..." Bai Qing continued.

After Bai Qing's layer by layer of analysis and analysis, everyone in front of him suddenly felt like they were clearing away the clouds and fog and seeing the light. The problems that were originally messy for them are now clearly placed in front of them one by one, and many ideas appeared in their empty heads.

It was as if Bai Qing was their guide.

Just a little bit more simple, they saw the victorious city of Rome.

"The first stage is promotion. For the above-mentioned large groups, let them know our products, remember our products, and then convert them into our users. Here, I will first take students as an example to talk about sales strategies. First of all, we need to make it clear that not all students are our target group, our target group is just those students who live on campus, because these people have reasons to buy. Next, how can they identify with our products? Because of their own consumption capacity, this group is quite sensitive to "making cheap". So in the early stage, we can distribute a part of it for free to local high school students in Tobu and surrounding counties and cities. Of course, since it is

For free, you don’t need to follow the normal sales dosage. You can customize a batch of small-capacity products, specifically for gifts, so that they can remember and recognize our products. Next, it is a promotion. For the student group, a batch of products with prizes is specially made, and another bottle is printed on the bottle cap. As long as you use such a bottle cap, you can get another bottle of products for free. The initial winning rate is higher, about 50%. In this way, students can continue to eat our products, make them accustomed to the existence of our products on the dining table, cultivate their eating habits, and ultimately make them our loyal customers..." Bai Qing said while writing on the whiteboard, and soon, the whiteboard was filled with dense handwriting.

The people in front of him no longer had the previous resistance and contempt. They all opened their eyes wide, raised their ears, listened carefully to Bai Qing's explanation, and kept recording in their notebooks. That serious look was like a primary school student who was trying hard to study.

At this time, they finally understood why the boss would first ask his son to come and talk about these things. It turned out that he was really capable.

"Okay, what I want to say is this. I have given references to the remaining groups. Although it has been said briefly, everyone can give full play to your talents and make this plan more detailed and perfect..." After saying this, Bai Qing smiled and nodded to everyone in front of him, and then walked towards his position.

"Smack ~"

I don’t know who it was, so I applauded first. After hearing this voice, the others seemed to wake up from a dream and started to do it. Suddenly, there was a burst of warm applause in the entire conference room.

Everyone wanted to applaud Bai Qing from the bottom of their hearts.

In the past, although everyone claimed to have been immersed in this industry for many years, there was never a single person. Like Bai Qing, who studied sales so deeply, so detailed and well-organized, gave them a deeper understanding of sales.

After Bai Qing threw out this piece of jade, others racked their brains to express their opinions in the subsequent discussion. The discussion once became enthusiastic and the atmosphere became quite high.

For a moment, everyone seemed to feel full of hope for their future sales work, and worked together to formulate corresponding strategies for Bai Qing's ideas just proposed.

Soon, the entire sales plan became fuller. The most important thing was that when to implement what strategies and groups should use what policies were all organized and clear at a glance, so that they would not fall into chaos during the specific implementation.

The people who participated in the meeting immediately breathed a long sigh.

Some of these people have been immersed in this industry for many years. They have participated in the launch and promotion of new products once or twice, but they have never felt extremely happy like today. Although what Bai Qing said before is not profound, it seems like a key, allowing them to enter a new level.

The meeting ended here, and the established tasks were successfully completed. In addition, today was the first day of the National Day holiday, Bai Yuejin did not intend to take up their time too much, so he announced the meeting. Everyone who was eager to take off the holiday quickly came out one after another, and only Bai Qing and Bai Yuejin and his son were left in the entire conference room.

"You little head, I don't know who I learned from..." Bai Yuejin looked at Bai Qing and said.

Although he had known that his son was capable, when he saw that his son really suppressed his subordinates, he still felt a lot of emotion in his heart, and he felt indescribable...
Chapter completed!
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