"Lao Luo has too many black fans." Seeing that the boss didn't like the other party, Hu Fang could only follow the topic: "Especially the first batch of companies that asked him to bring goods, although they would receive a lot of attention, they would also be inspected by black fans at a 360-degree all-round basis. If they were not done well, they would be ruined."

Chen Feng took out the latest research report and handed it to the two of them: "From January this year, Douyin will start to limit the frequency of shopping cart video releases and determine the number according to the fan level."

"Last month, the product sharing author level rules were launched, targeting authors with product sharing permissions. The level is determined from the four dimensions of content quality, content influence, fan influence, and business influence. The higher the level, the more platform function rights you enjoy."

"It is obvious that you need to govern the e-commerce ecosystem, especially the new regulations. Authors at level 1-3 will never be on the list of experts and good products anymore. This means that even if you sell well, you will not be on the list if you have too few fans."

"To a large extent, some gangsters who make quick money are eliminated. First, publish a batch of videos intensively, and then quickly increase sales through marketing methods such as buying on the platform. It is becoming increasingly difficult for the wool party to be more and more difficult."

"It's okay to do a show together, after all, Sister Zhang Nan spoke up, and I have to give you this face."

Keer compromised and said, "I want to see what greasy men have?"

Chen Feng smiled but said nothing. He was a mule or a horse. I can give you face to Douyin. After all, he has been working together for a long time and has more than 100 million fans there.

But Luo Yonghao?

"At the beginning, fans did make things cheap, but over time, they would form the first-generation fan circle economy. It is not the customers or consumers who are willing to pay, but the fans."

Keer said with emotion: "In the future, they will become a fan of experts and the two parties will become a pure social relationship. Each live broadcast becomes a scene between the anchor and the fans. What is sold is not important, but company is the key."

"Lao Luo's fan group is mainly male. To be fair, his topicality, field control ability, joke attributes, and funny eloquence are indeed remarkable."

Hu Fang still couldn't help but say, "It depends on what goods you sell if you succeed."

"No more than four types at most." Chen Feng raised his finger and said: "Digital technology products with innovative characteristics, excellent cultural and creative products, books, and home furnishings that combine design and practicality."

"By the way, there are some cost-effective daily necessities and snacks in the middle, and that's all."

"Success or failure depends on the effect of the first three times, if the conversion rate is low..."

He sent the two of them away, called Ye Fei up again and asked, "How do you feel about Lao Luo?"

Ye Fei was stunned, and instantly understood the boss's thoughts, and smiled and said, "Let him shout for the millions of winners?"

"Actually, I've thought about it for a long time, but I feel that it's not cost-effective."

Ye Fei explained: "After all, his failure to start a business in succession is basically because he is very arrogant and has no restraint for many years, so..."

Chen Feng laughed, this sentence is too classical Chinese, right?

My mouth is fragrant,

Who do you scold me when you meet people!

Ye Fei instantly saw Chen Feng's attitude and smiled and said, "After all, we are also a Nasdaq listed company. Is it better to forget about his wild path?"

"What's more, his so-called fan positioning is basically an otaku and an idiot. He is highly interested in 3c products. If he can follow this entry point, it may be OK."

"But the limitations are too strong. These people are very picky and have poor consumption impulse, which makes it difficult for them to spend money."

Chen Feng nodded. What digital products and cultural and creative products are definitely not the mainstream of live e-commerce in the future. From the analysis of GMV on Tmall's market in the past, the main contribution was still fast-moving consumer goods.

"I think Lao Luo should make do with it if he sells books, but he really doesn't dare to make a promise in cultural and creative industries." Ye Fei said seriously: "Although he is known as a literary youth, his literary and artistic style is not the same as the mainstream literary and artistic style of the public."

"And the otaku group also has their own preferences, some are mechanical, and some are two-dimensional..."

"This is the root cause of not being optimistic."

"So he can only make cpm money, but it can't make cps meal!" Chen Feng said with a final say: "Okay, let's wait and see."

Ye Fei left, Chen Feng fell into thinking. Lao Luo was just an introduction, mainly how to go about live broadcasts in the future?

After all, live streaming is still competing for supply chain, which is why Wanli prefers the output of high-quality content.

Of course, it’s not impossible to play with your current strength, but it takes too much energy and time. Why can’t you do this with this skill?

This is Luo Yonghao's last attempt. The next step depends on whether the big brand can open a door for him. Now there are a brother and sister in front of him, and Simba's three mountains. If it cannot be opened...

I can only wait to die.

His failure also fully proves one truth:

Fans and fans are not the same as each other!

He is more like a knowledge elite or opinion leader in a certain field. If you want to say that there have been many so-called mentors trying to monetize on live broadcasts, but none of them have become popular yet.

Pretending to behave may be of some help in selling classes or establishing a membership system, but the more elite the group of people are, the more rational the purchase. Although you have the ability to spend money, you will not change your opinion just by making a few tricks.

You can watch,

You can't pay!

He called Li Nanjun up, read the latest investigation report, and was surprised and said, "Three hundred and six times the difference?"

"Yes, someone has done an experiment." Li Nanjun said seriously: "The same short video introducing a novel 3c product was placed on tiktok and Tiktok at the same time. In the end, tiktok's playback volume was 200,000, and received more than 4,000 likes."

"The number of views on TikTok is only a pitiful 700, and it has received less than 20 likes!"

Chen Feng took a deep breath, which was a bit exaggerated, no wonder even Zhang Yiming couldn't sit still.

"First of all, the traffic of Douyin is now severely squeezed. People who play Douyin in China basically know that the traffic is roughly peak and trough. For example, the traffic is the largest from 8 to 11 o'clock in the evening, and it will gradually weaken later. By noon the next day, there will be another traffic peak."

"Tiktok is a short video platform for global users, with traffic 24 hours a day. Now the global daily active users have exceeded 500 million, covering 150 countries and 75 languages, especially in North America, Europe, India and other places, the average usage time is more than 50 minutes."

"There is news that Toutiao is ready to go public within half a year!"

Chen Feng frowned and asked, "Confirm?"

Li Nanjun said seriously: "Tiger Fund entered the market again, spending more than 3 billion US dollars, and its valuation may exceed 90 billion!"

Chen Feng exclaimed, Song Yun is now fully committed to the trendy people, and McN cannot take into account both, and he will soon go public through a backdoor...

Forget it, wait until everything is stable.

Li Nanjun saw the boss's thoughts and analyzed: "The main reason is that the national conditions of each country are different, and information at home and abroad is very different. The penetration of domestic supply chains and 2C online malls has beaten the whole world. Many common gadgets in the eyes of foreigners are magical tools."

"Li Ziqi is also difficult to replicate the biggest myth of going out to sea. She is lucky enough to step on an excellent time point and use a method similar to pastoral hermit to show the food culture that China is best at."

"Add some more beauties, the Oriental Secret Realm, and the anti-urbanization factor are included. It is a carefully arranged oriental food exploration program. Of course, behind it is the costly production and shooting costs."

"I think this kind of video is very popular on several mature platforms such as youtube, facebook, and instagram, but for tiktok, which is growing wildly..."
Chapter completed!