Chen Feng hung up his phone and couldn't help laughing. Has Luo Pang actually become a dead seller?

"No!" Lei Li was also surprised and said, "Is Douyin crazy?"

"In my opinion, no matter what Luo Yonghao does, he is just completing a fill-in-the-blank question."

After listening to it, Chen Feng burst into laughter again. Yes, when he made a blog, his blog turned yellow...

I made a hammer phone again, and the phone became yellow;

I also made electronic cigarettes, and the electronic cigarettes were cold;

Are you going to live stream to sell goods this time?

Chen Feng pretended to be serious and said, "You are wrong. I think Luo Pang, who is famous for his verbal verbalism, is called not forgetting his original intention!"

"He is not a good manager, he is not good at managing, nor is he good at leading a team."

"There is only one way out for such a person who likes to show off: do it alone!"

“Play solo!”

Everyone burst into laughter, and even the driver laughed.

If a person is hard-working by talking and talking jokes, he does not need to consider after-sales service, nor does he need to worry about the production chain, nor does he need to scold his colleagues...

Even the friendly businessmen are only Li Jiaqi and Weiya, and the cake is big enough that you don’t need to touch the porcelain every day.

Very happy!

Of course, it also proves a result indirectly:

The greasy middle-aged man who was thirty finally took out his skills at the bottom of the box.

I really can't afford to lose.

The next day, Ke'er and Hu Fang called him to briefly explain the situation. Ke'er couldn't help but mutter: "What's the point of being a greasy middle-aged fat man?"

"That's when you haven't seen Luo Pang the most glorious back then." Hu Fang sighed: "At that time, Lao Luo's quotations were really popular all over the country!"

"Don't worry, Douyin will not make Luo Pang Li Jiaqi." Chen Feng asserted: "From the traffic perspective, signing Luo Yonghao is an offensive. But from the e-commerce perspective, it is more like a defense."

Seeing that the two were confused, they explained: "Live streaming sales are already a big trend in the future, but Douyin doesn't have a strong presence in this field and is left behind by Taobao and Kuaishou. How can you not be in a hurry?"

"Except for the three of you who are doing IP, don't you find that more and more Internet celebrities are going to Taobao to monetize?"

"Tik Tok celebrities may go to Taobao live streaming in the future to seek faster and better monetization.

"This is the most dangerous signal, so accelerating the development of e-commerce is no longer an offensive act for Douyin, but a necessary defense."

Seeing the two of them suddenly realize, Chen Feng understood Zhang Nan's helplessness. On the balance between content and e-commerce, Douyin undoubtedly focuses more on content output, which is determined by the corporate genes.

ByteDance claims to generate 200 billion in revenue this year, relying on advertising rather than e-commerce.

The reason why I signed Luo Yonghao was not interested in the ability to monetize goods, but a new attempt to traffic.

"Oh, that's good." Hu Fang sighed: "Maybe for real Luo fans, they still want to listen to talk shows when they enter the live broadcast room, rather than eight stars or eight diamonds or omg."

Everyone burst into laughter, Chen Feng shook his head. He heard that the founder of Kuaishou Cheng Yixiao had also personally consulted Lao Luo, and there were even rumors that the quotation was no less than 100 million yuan?

But in the end he chose Douyin, which only means that he is not stupid.

After all, there is no native and highly publicly recognizable anchor on Douyin. Of course, if Prince Edward nods, not to mention 100 million, Zhang Nan will take it down without saying a word.

There are Sanda Ge and Xin Youzhi on Kuaishou, Li Jiaqi and Weiya on Taobao, and a mere Luo Pang is just the icing on the cake, and it may not be successful.

But for Douyin, as a national-level application with 400 million daily active users, even if the focus of commercialization is not on e-commerce, from a long-term strategic perspective, it still needs a nuclear bomb-level killer.

The most critical fit is the content attributes of both parties. The explosion of Douyin depends on its strong content operation capabilities. Luo Yonghao's earliest popularity also comes from the content output of talk show. Some people even claim that he is the originator of talk show in China?

Thinking of this, I concluded: "Now, live streaming sales are mainly divided into two modes: one is special sales consumption, and the goods sold by anchors are cheaper than other places, and what I want is cost-effective."

"The other type is fan-type consumption. Users believe in the anchor's personal judgment. They buy whatever the anchor asks him to buy."

"The reason why I look forward to Luo Yonghao entering the market may open up a third model..."

“Onlooker consumption!”

Looking at Ke'er's smile, Hu Fang sighed secretly. As a former fan, he saw his former idol so depraved...

There is no way, society is the Shura field where success and defeated the king. Who told you to do everything in a row?

Although Chen Feng looked down on Lao Luo's business acumen, he has to say that his verbal skills are indeed very good.

If a celebrity only has traffic, it will be difficult to sell goods.

But his advantage lies in his character as a leader and has strong knowledge attributes. Such celebrities have the ability to brainwash fans.

Although Kuaishou has all kinds of old kids, those anchors only have no inner strength and no face.

No matter how awesome Sanda Ge and Xin Youzhi sell, they can’t even catch up with the frequency of being on hot searches. This is the world of difference between being out of the circle and not being out of the circle.

Therefore, Kuaishou urgently needs a senior spokesperson with knowledge to further reverse the brand image. But Luo Pang is not stupid either. He failed to start a business several times, and he still needs more than a senior spokesperson position.

It is a sustainable and successful career.

"Hmph, I dare say that this greasy man will lose 99%!" Ke'er said disdainfully: "Not everyone can easily make money by talking!"

"I feel that the chance of success is not high. After all, Hammer mobile phones are the lessons of the past." Hu Fang also analyzed: "Most of them are watching the fun. If they really want to spend money, I guess..."

Chen Feng nodded, this is the biggest problem.

Live streaming requires two major factors: one is the anchor’s own incitement ability, and the other is cost-effectiveness. To put it bluntly, it is the supply chain.

The latter requires a long period of accumulation, and this is not Luo Yonghao's advantage.

Via and Xin Youzhi all have their own brands and supply chains. Behind Lipstick Brother is the international giant L'Oreal...

Their success is the right time, place and people.

It's definitely not simply copied.

Not to mention the number one brother and one sister, even Ke'er and Hu Fang are all selected from thousands of people, and they can meet hard-earned talents, especially Ke'er, who is talented and hardworking.

Thinking of this, Chen Feng curled his lips. I didn’t dare to fight head-on with golden fingers. I could only save the country in a curve. Why are you?
Chapter completed!