Blind boxes, trendy shoes, Hanfu, lo skirt, jk, skateboard, tattoos...

Several major sections have been basically formed, and the rest are...

Street dance!

Open the industry report and was surprised to find that there were only a few players in the seemingly popular market?

Think about it, unlike the previous projects, dance is a skill type after all. It is definitely better to spend money to go to offline stores to learn from teachers. It is not something that can be done by buying a few sets of clothes and pretending.

Call the secretary to contact Yang Yan, the founder of Tiao Bar, and now he has made an app called Tiao Tiao, and tens of millions of users are already at the top.

"Mr. Chen, you are really my idol!"

As soon as we met, we were just a wave of rainbow farts. Chen Feng looked at Yang Yan with some impression and said curiously: "Have I seen you somewhere?"

Yang Yan was stunned and guessed: "I participated in an entrepreneurial program two years ago and called me the founder. Was it then?"

"It should be." Chen Feng suddenly realized and smiled: "I was still in college at that time and watched the show. I had a deep impression of you."

"Really?" Yang Yan said excitedly: "It is definitely my greatest honor to be recognized by the great god!"

Chen Feng waved his hand and was used to worshipping others. He still had the same style as a trillion-dollar boss.

Speaking of the show, Yang Yan said with the flow: "The show has changed a lot to me. I still remember that once we recorded it for two consecutive days. The first day was a debate and the second day was a review of this debate."

"When I returned to the hotel at night, I really saw Brother Ogawa holding A4 paper, sorting out one by one, making plans, and thinking about how to review tomorrow."

"At that time, I really didn't expect that Wang Xiaochuan, as a celebrity entrepreneur, would take a show so seriously?"

"It feels like a conditioned reflex, which comes from the seriousness in the bones."

Chen Feng has also watched the whole episode. As a rare real-life entrepreneurial show in China, he invited older generation successful entrepreneurs such as Dong Mingzhu, Wang Xiaochuan, and Zhang Liang to form the former team, and pk with entrepreneurial rookies such as WeMall founder Sun Taoyong and Aimey Reading founder Li Haichuan.

Although the members of the Houlang team are young, full of vitality and eager to win, they still show all kinds of panic and impatient compared with the former team.

Whether it is the decisiveness that Dong Mingzhu shows when promoting traditional crafts and agricultural products; or when she plays a guest waiter in a hot pot restaurant, captain Wang Xiaochuan constantly optimizes the team member configuration...

Ginger is still spicy!

"To be fair, participating in that program did not actually solve the actual problem of my entrepreneurship." Yang Yan said frankly: "But it transformed me and made me confident. I had played on the arena with Sister Dong, and had dinner and chatted with Brother Ogawa..."

"Will you still be timid when you meet any new customers in the future?"

Chen Feng nodded with a smile. This is the so-called vision. It completely raises people's ceiling and cognition. The most direct effect is to help this team bring better people.

Many times the founder is not the most awesome.

But the most tolerant!

After the atmosphere was relaxed, Yang Yan returned to the theme and said: "Tiaotiao currently has about 5 million monthly active users, including 20 popular dance teaching videos such as Latin hiphop and jazz. When I started my business, I was also because I was a loyal fan of MJ."

"In 2011, I gave up the system work that I had been in for five years and borrowed money to build an online dance community, and it was ruined in less than a year."

"The reason is very simple. First, I don't understand the Internet at all, and second, there is a problem with the audience positioning. At that time, the target was dance enthusiasts, but these audience bases were too small, and it was difficult to do it."

"In 15 years, I have rethinked my business direction and started a second business. This time I have a clear positioning, which is to say that ordinary people who like dance, especially those who have no foundation in dancing, are easy to learn."

"In addition to online apps, an entertainment company was established two years ago to organize dance events, as well as program production and distribution. The original ip Asian Championship Dance Championship, referred to as audc."

Speaking of this, Yang Yan was obviously confident: "Last year, more than 600 universities participated in, with a total of more than 10,000 people. But I think this event is just a means, not an end."

"It mainly takes over the college students group through it. Taking over them means getting high-quality content, celebrities and traffic!"

Hearing this, Chen Feng asked, "Do you want to be the second Bilibili?"

"Yes!" Yang Yan excitedly said, "This is my goal!"

Chen Feng smiled slightly, it is a good thing to have ambition.

"Currently, the box office and sponsorship obtained based on the event is a major source of our income. On the other hand, the profit comes from app paid courses and advertising."

Yang Yan looked at Chen Feng and admired: "It is your million-dollar winner who completely ignited the rise of the knowledge vent!"

Chen Feng laughed, this flattery is very quality.

Yang Yan said these words sincerely. For himself, paying for knowledge courses is the key, and operating street dance IP in mcn is the future, and both trends have made others catch up!

"The reason why 2018 years are called the first year of dance is that compared with the contributions of variety shows such as "This Is Street Dance" and "Hot Blood Street Dance Troupe" produced by Youku iQiyi, the real driving rapid growth of the entire market is actually short videos."

“It is definitely a way and tool that is especially suitable for showing off dance…”

Chen Feng suddenly interrupted: "Will Tiao become the app for everyone to show off in the future?"

"Definitely not!" Yang Yan immediately denied: "In the future, it may only be B station. It not only provides teaching, but also becomes a comprehensive dance-based vertical content community, and even dig deeper into art with dance as the entry point."

"B website has been going on for twelve years. I have always believed that good content equals good traffic. How to do more in-depth content is the most important thing for our team now!"

Chen Feng was very satisfied with this answer. The founder’s strategy must be clear, which is a major event in the life and death of the project.

In an era of giants, any general business is dead. Only by constantly deepening in a certain field and forming one's own moat can one survive.

This era is very sad. Sometimes it is a rare value to be used by others!

He stood up and stretched out his hand and said, "How about 50 million plus WeChat S-level traffic to ask you for 30% of your shares?"

Yang Yan signed a contract without saying a word. Why are you waiting for such a good thing as thigh?

Who doesn’t know that Wanli and Alibaba and Tencent are good friends now!

After sending Yang Yan away, Chen Feng called Ding Wei up and asked, "Is there any top trendy self-media?"

"1626", "milk", "yoho!" and hyperbeast..." Ding Wei had already done her homework and said: "It was all over ten years ago when she survived the paper magazines. In recent years, there have been few new trend media rising."

"Most self-media pay more attention to popular trendy content, such as celebrities, sneakers, trendy brands, etc. Compared with the history and design of the product, consumers want to know the way and price of trendy products."

"To put it bluntly, the spread of trendy culture has not exploded like consumption, and the group behind truly understands the culture is even more niche."

Chen Feng curled his lips and said nonsense. Buying trendy brands is just to show off. Who will study history?
Chapter completed!