After 30 million yuan, I sent Ayong to connect with Lao Song, Chen Feng opened the list of industry projects and finally locked in the next target...

Tattoo big shot!

There are more than 600,000 registered users and more than 350,000 followers of WeChat public accounts. It is considered the industry leader. Lei Li arranged a meeting in the afternoon and took it directly.

When I saw the founder Huang Zhiqiang, he was very thin, without the legendary big flower arms, but instead had a suit and ties.

"My university major is civil engineering. After graduation, I worked as an architectural designer for half a year. It is said that people who study civil engineering should be both rustic and rustic. Later, I didn't believe in evil. The first project I started a business was called Meishangke, such as hairdressing, manicure, photography, tattoos, and beauty."

Huang Zhiqiang looked at his peers in his early twenties in front of him. He was a little confused when he received the call. After checking the Internet, he realized that Wanli's Chen Feng was such a powerful boss.

"I found that the user groups are different, which caused an embarrassing situation where the product is neither up nor down. I can only focus on hairdressing and tattoos with relatively better data..."

"The audience of tattoos is very special. There are two groups on the platform: tattoo artists and tattoo enthusiasts. Users can make appointments for tattoo artists, exchange tattoo experiences, publish or browse tattoo patterns..."

"From the first day of online, my positioning is the form of tools + community. Tattooists can upload works on the platform, and users make appointments for tattoo artists. There are a large number of pictures in the community for users to communicate and share..."

"I originally wanted to standardize the appointment process and price, but unfortunately the effect was not good. So I changed my strategy and launched a service guarantee plan to tattoo artists, and charged service fees instead..."

Chen Feng has read the research report. 30% of Americans have tattoos, a mature market worth billions of dollars a year. In recent years, with the rise of trendy culture in China, more and more young people choose tattoos to express themselves, barely reaching a scale of more than one billion.

However, domestic tattoo shops cannot even obtain licenses from the Industrial and Commercial Bureau, and can only obtain business licenses in the name of beauty and hairdressing.

This industry is very closed and still remains in the era of traditional handicrafts. Tattooists are passed on by word of mouth. Only in the past two years have a few platforms appeared, with 100% capital gap.

"The tattoo market is offline, and stores are operated independently. It is difficult to achieve large-scale operation by adopting the small workshop model."

Huang Zhiqiang said the truth: "Domestic consumers' understanding of tattoos often stays on the surface and cannot understand the latest industry trends and knowledge. Therefore, we choose the form of the o2o platform."

"Not only build a platform for tattoo artists and consumers to meet the information exchange needs of both parties, but also hope to become a communication community and provide opportunities to display works and communicate with peers."

I took out the bp I made in a hurry, which was actually just a few pieces of paper. I was afraid that the boss would dislike him, so I nervously introduced: "The homepage uses the display of high-quality tattoo artists as the entrance. Users can directly select the tattoo artists they like and view their works, and contact them through the platform to complete all tattoo transactions."

"Having a special content operation team, providing users with popular tattoo knowledge, trend news and other information..."

"This section is called Demand Square, which is a demand matching platform. Users can initiate demands and publish their works and updates on it. Interested tattoo artists can contact users and then complete the transaction."

Chen Feng looked at it and thought that tattoos are like manicures, both highly personalized and non-standard projects. The biggest difficulty lies in how to solve the recommendation problem of tattooing?

If you want to use the o2o platform to enter the market and make the entire industry Internet, those idiots who come up and shout that they are subverting the industry from bottom to top have long been dead.

o2o    The second problem is to keep customers. It is possible that users can bypass the platform and trade bypass the platform. The reason why tattoo celebrities are smart is that they do not make profits by drawing commissions from transactions.

Tattooists can use the platform to display their works for free, or they can pay an annual fee of 4999 to enter the platform, enjoying further communication with customers, transactions and other functions.

Huang Zhiqiang even promised to recommend ten high-quality tattoo orders for merchants who pay to settle in within one year to ensure their profits during the settlement period and have more vertical attributes.

There are few startups on the same track, and the entry points are also varied, including rock, roller skating, graffiti, off-road, parkour and other subculture theme communities, and are used as offline event gathering places and sales channels.

Wenle focuses on merchants and provides upstream equipment, tattoo training and other services.

The tattoo circle is mainly about building online tattoo social platforms...

Two or three miscellaneous fish,

All are garbage!

To put it bluntly, if you can get the investment of ten million, it just enriches the ecological diversity of trendy people. As for profit?

The trillion-dollar boss never thinks about it!

All potential stocks can be locked by gold fingers, and I am not Lao Ma. As long as I have shares, An Anxin will let the founding team work hard.

Run your own land one acre and three cents, and pay for money, and have traffic, and you'll do it.

Until now, trendy people have small and beautiful ideas. They are big and too brainless like Atm. All the big roads lead to Rome, it depends on whether you have the ability to win.

In my opinion, the so-called trendy shoes and trendy brands, tattoos, skateboards, beauty makeup, drag, hip-hop, dreadlocks...

When you find that the second old man next door is also starting to wear AJ, comb his dreadlocks, and dance reggae, the germination of youth cultural forms and styles is becoming more and more intense. Behind each popular symbol is a kind of cultural character and psychology.

How to understand trendy culture? Or the so-called fashion?

Is it a deconstruction of the traditional public? Or is it a search for self-identity?

Is it a recreation of the mediocre world? Or a fearless and brave expression?

In fact, behind each trend culture is the attitude of different groups of people in different regions toward life. It is not only a rebellious expression, but also a worship of freedom. It finds its own value and meaning of existence in fusion and acceptance.

Even if there is a contrast in culture, you can still find recognition in it. This may be the most realistic attitude towards life for young people today.

To put it bluntly: You can have no money, but you can't have no attitude!

Nowadays, young people are pursuing a certain sense of consistency and identity while pursuing trends. This is actually a manifestation of inner insecurity.

They all originated from Mexican culture in the 1980s. Different gangs continued to quarrel, and they began to use some extremely symbolic objects to represent their identities.

Gang symbols have long become the fashion trend today. The trend of imitation and integration between cultures is that Mexican uncles will not feel embarrassed because others imitate their culture, but will be proud.

Of course, the so-called domestic trend is just following the trend, and it has even become a tool for merchants to hype, and is happy to harvest the wallets of leeks.

How many people really understand what trends are?

Discover what you really like, be able to persevere in doing what you like, and experience it brings greater happiness...

This is the true meaning of trend!
Chapter completed!