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Chapter 85 Selected Publishers

In Nebula Studio, looking at the bugs listed after the later tests, Yang Chen sat in a chair and listened to Xu Yu's market analysis of "Resident Evil".

"Focus on expanding overseas markets?" Yang Chen felt a little strange.

"Yes, the background of the game itself is Westernization, and the previous "Union of Isaac" and "Escape" have also achieved good results in the overseas market. In addition, the domestic market has become more intense during the same period. Although it was during the Spring Festival, no masterpieces overseas were launched during this period." Xu Yu said to Yang Chen.

This was determined by him through a lot of data and internal tests. He invited a third-party game testing team, including domestic testers and overseas testers. Through questionnaires, he also reported the promotional delivery of some overseas video platforms. Xu Yu came to a conclusion that foreign players seemed to be more interested in "Resident Evil", especially this bloody hunting game.

Listening to Xu Yu's words, Yang Chen couldn't help but be stunned: "This is nothing, right? Overseas distribution and domestic distribution should be discussed separately, right?"

"Of course there are differences. I have contacted several companies at present. Among them, Galaxy Network is obviously too small. Although they are domestic independent game manufacturers, they are relatively famous publishers, but their strength is still not very strong. Tenghua and Phoenix are given better conditions." Xu Yu looked at Yang Chen and continued: "But Tenghua and Phoenix also have requirements, that is, the agent for overseas distribution."

Seeing Yang Chen paused, Xu Yu continued: "In addition, more well-known overseas publishers, such as UEgame, also have distribution channels in China, but there is still a big gap in strength with the three major Tenghua and the others."

Listening to Xu Yu's explanation, Yang Chen almost understood a little: "You can decide, but no matter which one you choose, at least the release time of the game, or the content of the game, you cannot change it."

Yang Chen felt a little painful in his head. He had never thought about these things before. As for whether he could hand over the domestic agency issuance rights to the three major countries and overseas issuance rights to UEgame, Yang Chen did not ask.

In this regard, Yang Chen thinks Xu Yu is more professional.

After chatting for a while, Xu Yu told Yang Chen about promotional distribution and other matters, which made Yang Chen's mind hurt a little more.

For example, the IPization of games is not just games, but some successful games, such as "The Union of Isaac" and "The Traveler of Eight Directions" launching third-party industrial chains, such as comics, animations and toy figures.

Yang Chen really never thought of these things.

After Xu Yu left the office, he walked to the office where Wang Yaliang was next door. Looking at Wang Yaliang who was browsing the official blog and replying to the "sand sculpture" netizens in the comment area, Yang Chen walked to the front of him and collapsed on the sofa chair in a lying position.

"So what's wrong?" Wang Yaliang next to him said curiously.

"It's true that it's easy to make games." Yang Chen thought about what Xu Yu had said to him before, and sincerely sighed.

Listening to Yang Chen's words, Wang Yaliang was a little amused and laughed: "Why are you tired? You don't have to worry about it at all, you just want to make a decision."

She thought something was wrong.

"How can I understand these things? What if I make the decision wrong?" Yang Chen twisted his body and adjusted his posture to make himself more comfortable.

"Didn't you say it before? The quality of the game is what determines everything. Even if the decision is wrong, at most it means that the initial sales are insufficient. However, the word-of-mouth and subsequent promotions are not really a failure." Wang Yaliang looked at Yang Chen and said.

Listening to Wang Yaliang's words, Yang Chen was stunned for a moment and came to his senses.

Yes, the quality of the game is what determines everything. Whether it is the background that suits domestic or overseas players, isn’t the game itself just for players to play?

The game is fun and being liked by players is the most important thing.

The so-called background is just a plus, not a decisive item.

"By the way, let me tell you something." Yang Chen, who suddenly thought of something, said to Wang Yaliang.

"What's the matter?" Following the steel egg's hair, Wang Yaliang looked at Yang Chen with his head tilted.

He stood up and sat up. Yang Chen said, "I thought that if we were going to spend the money and join a fast food restaurant in my hometown, it would not cost much. The franchise fee and decoration blessing will give the venue rent. The price level in my hometown can be obtained in about two or three million. At that time, let our parents take care of it, and they will save money and have to go to work. They will go early every morning."

"What are our parents? We talk nonsense." Listening to Yang Chen's words, Wang Yaliang slapped Yang Chen's thigh.

"What? Don't admit it? That's useless. You'll be determined in this life." Yang Chen stood up from the sofa chair and walked to Wang Yaliang, raising his hand to pinch his face.

"Stop making a fuss!" With a snap, Wang Yaliang curled his lips: "They definitely don't want to do it, so you still have to think about it? You are almost retired. You go to work every day to brag. They are not as tired as we think when we play mahjong after get off work."

"And, get up early? You just slept like a lazy pig every day. You can't get up until nine o'clock, and you think it's too early to go to work at 8:30." Wang Yaliang ruthlessly finished the fight.

Listening to Wang Yaliang's words and sitting on the sofa chair, Yang Chen thought about it carefully.

Mom!

It seems that this is true.

After knowing that Yang Chen and Wang Yaliang don’t have to worry about their financial situation, they don’t have to save money anymore, and they should eat and drink every day.

Moreover, both families are government units and are about to retire. They don’t have to run around in the unit, and they are basically relatively leisurely things.

When you go to work and brag, you can say that your life is more comfortable than them.

…………

Regarding the publisher of "Resident Evil", Xu Yu finally chose UEgame after negotiations, a game distribution company located in Washington. It is one of the more powerful overseas publishers. It also has many independently used game studios under its own business and has also developed some more classic games.

However, their channels and strength in China can only be said to be pretty good, they are considered second-tier level, and there is still a big gap between the three major ones.

However, in terms of copyright and sharing, UEgame gives very superior conditions, of course, the agency fee is slightly lower.

After signing the relevant cooperation agreement, UEgame will be responsible for the overseas review of the game, and UEgame will invest more than 40 million in publicity in terms of publicity.

Not too high, but definitely not low.

At the same time, the game's launch period has been decided, and it is temporarily scheduled in early February, which is the Spring Festival period. However, the promotion of the game needs to be done properly before this.
Chapter completed!
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