Chapter 84: Squeeze Toothpaste
For videos like interviews, the attention is actually far less than that of news such as major works to attract players.
However, after the game Starry Sky uploaded the video to major video platforms as usual, what they did not expect was that the number of clicks was still very high.
"This face and this figure are not very scientific, not very scientific!"
"This is the first time Yang Chen has appeared in the video?"
"Didn't there be videos in the Golden Bird Game Awards before?"
"It's different. There's a long view in that video, and I can't see the face clearly. But what interested me the most is what kind of game "Resident Evil" is."
"Although others say it's a horror game, I don't feel like it, which horror game has so many beautiful girls?"
"That's right, it's just a little scary, but it's obvious in the promotional video that these monsters can also be killed, and it should be a survival type game."
Some players who did not watch the live broadcast or did not have time to watch the live broadcast were leaving messages under the video.
At the same time, Xu Yu and the operation team in Xingyun Studio were hyping up the topic of "Resident Evil".
Seeing that the number of followers on his official blog quickly exceeded 1.5 million, and then looking at other well-known game producers in the industry, such as the official blog with less than 1 million fans in Changan Studio, Yang Chen suddenly felt that Xu Yu was really awesome.
In the next few days, with the popularity of the interview video, Xu Yu also stepped up the publicity of "Resident Evil", and also suggested that Yang Chen cooperate in "The Union of Isaac", "The Traveler of Eight Directions" and "Escape".
There is no need to release any new plot content, just add some menu interactions on props.
For example, in "The Union of Isaac", add a G virus prop so that Isaac can mutate after obtaining it, with a certain chance of becoming an awesome monster, and a certain chance of becoming an ordinary zombie.
Or in "The Traveler of the Eight Directions", a small side plot or background story is added, such as meeting a villager who turns into a zombie in a certain town or in the wild.
With the promotion of this small easter egg, although players cannot remember it deeply, they can refresh their presence, which is still very important for publicity.
There are still many people paying attention to the various promotional actions of Nebula.
In Shanghai Chang'an Studio, Lin Jiayi was talking to Zhuo Qing next to her as he watched the online promotion of "Resident Evil".
"I'm really brave. This investment is definitely at the level of hundreds of millions." Lin Jiayi sighed.
"It's almost the same, but it's a bit difficult to understand. Their latest game is actually a horror type." Zhuo Qing was a little confused.
"Although the audience of horror games is small, the competition is also small; and depending on their preheating promotional actions, it is estimated that they will be launched after New Year's Day. Although there are a number of masterpieces at the same time, as horror games, they really have no competitors at all." Lin Jiayi analyzed.
Although games are divided into public and niche, games like FPS and ARPG are also classified by mainstream public, unless you can play them and make real unique innovations in the game plot or gameplay.
Otherwise, you will face fierce competition from other games, and the details, quality and service of the game are truly competed.
On the contrary, although the audience is not large, the competition among similar types is very small.
Sometimes there are only two or three games on the market, and you won’t have a choice if you don’t play it.
Putting aside the previous "Ghost 4" represented by Tenghua, it can be said that the only masterpieces of horror games in recent times are "Resident Evil".
In terms of game selection, players can say that there are not many redundant choices.
"But it's a pity that your new work can't be against him this time." Zhuo Qing said with a smile.
"There was nothing to confront each other, it was just what the players and the media thought." Lin Jiayi was stunned when she heard this, then smiled and shook her head.
Zhuo Qing didn't say anything after hearing this, he just smiled.
…………
In the next period of time, Xu Yu was still promoting "Resident Evil". Many third-party game publishers took the initiative to discuss cooperation matters about "Resident Evil". In addition to Galaxy Network, which has been working with before, there are also three major majors: NetDragon, Tenghua and Phoenix.
However, all of them were temporarily rejected by Xu Yu. With the little revelations of "Resident Evil", it can be said that the popularity is constantly rising.
From the initial promotional trailer to the subsequent game original picture setting set, as well as the real game video of game testing, it can be said that players who are flirting with don't want it.
I will put some new content for you the next day, just hanging you.
The most annoying thing is that these news every day are basically revealed through the daily official blogs of Yang Chen and Wang Yaliang. They are not the kind that tells you what we have new news to announce right away.
This operation also made players complain.
"No, how did Yang Chen learn to squeeze toothpaste?"
"The game has been completed, right? Wouldn't it be better to go online directly?"
"Please, please release the game quickly and stop squeezing toothpaste."
Countless players left messages under the official blogs of Yang Chen and Wang Yaliang, and Yang Chen could only say that he could not help. Although the game was developed by him, Xu Yu was left to all the promotion and marketing.
However, although players said it was uncomfortable, the popularity of "Resident Evil" has always remained high despite the secret push.
In the office on Monday, Xu Yu and Yang Chen were having a conversation.
"The related game launch conference is almost ready, but domestic game publishers, Mr. Yang, do you have any ideas?" Xu Yu said to Yang Chen.
"This is nothing. It's enough to be sure that you can maintain the independence of the game." Yang Chen shook his head and said.
This is the most basic requirement. The game is distributed, but Yang Chen will definitely not agree to the content of the game itself.
"In fact, there is not much room for choice. For example, "Resident Evil", there are only a few domestic companies that can give us satisfactory conditions." Xu Yu smiled.
Unlike "The Union of Isaac", "The Traveler of the Eight Directions" and "Escape", even if "Resident Evil" is less expensive than an ordinary 3A-level game, it is definitely a high-level production.
A game publisher with average strength does not have the ability to touch it.
Either they cannot give very good conditions, or they are not capable of their own channels.
Needless to say, the former is impossible to publish games for you, we have to give you money in reverse; as for the latter, the strength of the latter is insufficient, with Nebula's current ability, it is better to publish it yourself. Even if it is not bad, it is not much worse, and you don't have to share your profits with you.
Chapter completed!