658 Thrilling victory
The New York Times bestseller list has always been the most authoritative book sales list in North America. As long as the works that can make this ranking list can be widely disseminated worldwide immediately.
Therefore, many authors would rather pay their own money than make their works on this bestseller list, so that the cost of previous investment can basically be earned back!
The thing about rankings exists anywhere. As long as there is a ranking, this kind of opportunistic behavior cannot be prohibited. Don’t think that the quality of American writers and publishers is higher than that of China, and the world is as dark as a crow!
As long as you are on this ranking list for a week, you can print those words on the cover and carry out intensive publicity on the Internet and magazines. Readers will buy it because of the recognition of the New York Times bestseller rankings.
This ranking seems to have a sacred magic that makes every good or bad book crowned with veil and makes readers flock to it.
For top writers like James Patterson and Lin Han, the ranking champion is a battle every second, which is an important manifestation of their influence!
So this time, the staff of the New York Times were intensively checking the data, but there were thousands of people outside staring at it, so there must be no mistakes.
Most of their book sales data now come from automatic collection channels. Book sellers will automatically deliver reports to the book monitoring center through point-of-sale system. This data directly obtains sales figures through cash registers in more than 4,500 retail bookstores!
Among these retailers are independent bookstores and large book sales companies, and book sales on Amazon's website will also be recorded by staff from the New York Times.
Now large supermarket chains such as Walmart and Costco have also opened up book retail businesses, online book purchase and e-reader businesses. Some larger chain retail bookstores have suffered a great impact. For example, Bodes Group is the second largest book chain in the United States, but they have been losing money for several years!
The last time I made a profit was in the distant 2006. The overall market value continued to shrink, with an overall shrinkage of more than US$3 billion, and the debt was astonishing!
In the current US market, popular books are basically sold simultaneously in paper and electricity, and major distributors also take into account both physical and digital channels.
There are more than 1,000 publishers nationwide and regionally in North America, the largest of which is Amazon. This is the super giant in the book market. It is not only the largest e-book seller in the United States in digital channels, but also firmly occupies more than 70% of the e-book sales ratio, but also the largest in physical channels, accounting for 50% of the overall book sales volume of paper books in the book market!
It is no exaggeration to call Amazon half of the book sales field in North America!
It can be said that more books sold through the Internet channel than chain bookstores, book clubs, hypermarkets, independent bookstores, and airport convenience stores.
"The sales results on Amazon have been fed back. Interstellar sold 2.4 million copies, of which 650,000 were e-books."
The staff of the New York Times work overtime at this time summarized the numbers. After hearing this number, the white man with half-framed glasses couldn't help but say in surprise: "Jesus is here, is this book going against the will of heaven? What about "The Fast Angel"?"
"The Angel of Speed continues James Patterson's disadvantage in Internet sales. Amazon only sold 1.72 million copies, of which 440,000 were e-books."
At first glance, it seems that Lin Han's "Interstellar" has a particularly obvious lead. The two books broke through the million line together. You should know that this is sales in one channel. In total, the two may each sell 5 million copies in a week!
This is an unprecedented achievement. Lin Han has not reached this level before, nor has James Patterson. The two of them joined forces to create a sales miracle in the era of declining sales of physical books.
Even if the sales volume of other channels are not counted, their results are enough to win the championship in any week this year, which shows its dominance!
The staff of the New York Times couldn't help but get excited, and then they counted a channel, and they were far ahead, which was really interesting.
Although James Patterson's "The Fast Angel" is temporarily behind "Interstellar" by nearly 700,000 copies, everyone here thinks that this gap can be made up, because James has long been the king of major bookstores!
Baker Taylor is the largest bookstore chain with a history of 180 years, while Ingram is the largest bookstore in North America. The sum of their sales accounts for one-fifth of the United States.
Of course, this is not as good as Amazon, but it is also a giant in the industry, not to mention that they cooperate more with the publisher where James Patterson is located, so the recommendation range is relatively large!
Banno Bookstore has more than 700 branches in the United States, accounting for 20% of the market for paper book sales. These three companies constitute the three overlords of physical channels. After all, Amazon only has three physical bookstores, and the rest of the sales are carried out from its website.
"Interstellar has received a total of 1.52 million copies of the sales in these three companies, of which only 210,000 e-books are available. "The Fast Angel" has 2.08 million copies, of which less than 140,000 copies of the sales."
Even though these physical bookstores vigorously develop their e-book business, they can't compete with Amazon on the other hand.
"The statistics of the four largest book sellers in the United States have been released. Currently, Lin Han's "Interstellar" has a total of 3.92 million copies, and "Speed Angel" has a total of 3.8 million copies."
Some people kept making the statistics loudly, and the office was silent at this time. Do they really want to witness the historic scene of the new king overthrowing the old king?
"God! Does James still have hope of overtaking?"
"Incredible, Interstellar is beyond imagination!"
"Don't worry, the gap is only 120,000 copies now. We still have many small chain bookstores, independent bookstores and book clubs that have no statistics, but this time it's really close."
"Yes, although James' cross-border is successful enough this time and has sold so many copies, it would be a pity if he didn't get the first place!"
"Hey, the number is extremely high this time. Do you think it's Lin Han who is falsifying data?"
"No, Penguin Publishing Group doesn't even seriously promote the publicity. If they really value the championship, they will have already spent a lot of money to promote. To be honest, I watched "Speed Angel", and this is still the same old James Patterson, and there is nothing new!"
The staff then counted the data fed back from other channels and checked them one by one to ensure that the users who swiped their credit cards did not buy too many books at the same bookstore at one time.
...
Monday mornings are always busy and nervous, but Alex went to the company early, and he wanted to see the sales statistics for himself first, rather than knowing from others.
The New York Times bestseller list will only announce the rankings and will not announce the final sales figures. If you want to know the numbers, you have to inquire about your opponent!
As the editor of Interstellar, Alex can find sales figures from his company. He sold 4.81 million copies this week, but it does not mean that he will win the championship. After all, his opponent is James Patterson, the man who has never failed.
After he was mentally prepared, he bought a New York Times at a newspaper booth outside the office building. It was obvious that there was it in his office, but Alex just couldn't wait!
Alex ignored the various news about the front page and focused on the new bestseller rankings. Non-fiction works have nothing to do with him, and the focus is on fiction books.
The most important thing is "intetellar"!
I never thought the title of this book was so cute. Alex couldn't help but kiss the title printed in the newspaper, and he knew that Lin Han was extremely strong this time.
No matter what the specific process is, now that Interstellar has won the championship, the result is the most important!
After rolling up the newspaper, Alex walked into the office building with a spring breeze on his face. At this time, the employees of Penguin Publishing Group already knew the result, which means that they will have another good bonus!
Everyone smiled when they greeted each other. Alex was very proud of his vision. He brought Lin Han's works from China to Europe and the United States. Originally, this honor should belong to Random Bookstore, but they died and gave themselves a waste of money.
"I have to send a text message to Lin Han, congratulations to him."
Alex also ignored the impact of the jet lag, and took a photo of the newspaper in front of him and sent it to Lin Han's mobile phone. He was influenced by Lin Han and had a WeChat account that he didn't use frequently.
After everything was done, Alex had free time to inquire about the sales of "Speed Angel". He was curious about how much sales this book could have.
I don’t know if I don’t ask, I’m shocked when I ask!
It turns out that the sales of "Speed Angel" are also amazing. Last week, 4.75 million copies were sold, which is very close to the 4.81 million copies of "Interstellar", only a gap of 60,000 copies!
Originally, Alex felt a little complacent, but now he became scared. Both novels were working hard to sprint for 5 million. The gap was so small that as long as there was any mistake, the champion would be James Patra.
The key to the victory of "Interstellar" this time is to win on Amazon's online bookstore. The gap here is too big. Young people like to order physical books online and then deliver them to themselves.
The readers targeted by "Speed Angel" are not this group of young people who often use online shopping. They have produced real teenagers. Who would like to see a group of protagonists who are 14-year-old kids who turn into angels to save the world?
Readers over 14 years old will not read this book. This is how the 700,000 volumes are created.
Chapter completed!