The war is imminent and is about to break out.

Penguin Publishing Group never expected that the other party would be so difficult. When James Patterson's previous book "The Hidden Beast" was launched, the other party did not have such a large-scale publicity!

Now facing the sniping of "Interstellar", the best-selling king can't sit still. Not only did News Corp start explosive publicity, he himself dragged his old body to hold a tour signing party in several major cities in the United States.

News Corporation is the world's largest media conglomerate, including cable and satellite TV, movies, newspapers, magazines and printing industries. The most famous one is its main shareholder Rupert Murdoch!

Once this kind of media group starts to operate, its influence will never be imagined by ordinary people.

The Wall Street Journal, The Sun, The Times, The New York Post, The Boston Herald and many other newspapers, as well as Fox Broadcasting Corporation, Twentieth Century Fox Films, Sky TV, Hong Kong Phoenix TV, Star Media and many Australian newspapers!

Even Lin Han has cooperated with the films of this media empire. His "The Matrix" was a distribution agreement signed with 20th Century Fox.

From the Internet to TV, newspapers, magazines and even the streets, hard and soft advertisements of "Fast Angel" can be seen everywhere, and the promotional funds are spent not a little!

On the other hand, Interstellar only guides topics on major social media, and does not take any offline measures. At most, there are discounts on wholesale books prices.

Most bookstores nowadays have independent pricing rights, and new books are always 10% off. If you have a bookstore membership card, then 20% off is possible!

Bookstores are an important part of offline sales. Many readers actually don’t know what books to buy when they enter the bookstore.

They buy whatever they recommend when they see the bookstore. Works that are highly recommended in conspicuous places are obviously much more sold than works placed in the corner!

...

New York Manhattan, the most prosperous area in the United States, is full of pedestrians.

The largest retail bookstore in the United States, Banno Bookstore, is located in the Upper West Side. In the glass window, the physical books and posters of the two works "Interstellar" and "Speed ​​Angel" are located on the left and right sides, echoing each other!

This made passers-by unable to help but turn their heads and take a look. Some of them walked into the bookstore curiously and wanted to read it.

What New Yorkers are quite proud of is probably the strong cultural atmosphere of this city, and creating a cultural atmosphere is certainly not a problem with the lack of bookstores!

Many locals will go to bookstores in their spare time. On their reading journey, they may meet someone who makes people smile, encounter a wonderful weather, meet a book they like, and meet a bookstore that makes people relax.

As soon as I entered the door, I found the promotion of two new books. The bookstore did not make any mistakes. Instead, they treated the two books equally and placed them in the most conspicuous position. At the same time, they also gave a 10% discount!

There are many types of bookstores, and customers stop in front of major bookshelfs. The special information room is already crowded.

Jeffrey stood in front of these two books a little hesitant. As a high school student, he didn't want to spend all his pocket money on buying books. None of these books is cheap even after discounts!

"Hi, is there anything you can help you?" After the bookstore staff who was carrying a large stack of books put the batch of books, they asked the entangled boy in front of them.

Jeffrey breathed a sigh of relief and grinned, "Huh, I don't know which book to buy. I mean, I know these two writers, they are both excellent. I also like science fiction, but which book is more worth reading, can you recommend it?"

The black staff member could understand Jeffrey's entanglement and said, "If you are looking for a real science fiction book, then I recommend you to read Interstellar. If you want to find a book of the right age, then James Patterson's "Speed ​​Angel" is your best choice."

"Which book is more exciting? Can you tell me what the story of these two books are?" Jeffrey knew that the staff was very busy, but he had to ask, otherwise it would be difficult for him to make a decision.

The staff member had a very good attitude, pointing to the poster of "Speed ​​Angels" and said: "This book tells the story of six children being sent to the laboratory for cruel genetic modification, becoming birds with wings and superpowers, just like angels. They escape, rebel, and discover that their power officially exists for the world in the cruel trial. Everyone has the opportunity to grow angel wings, but to become a real hero, they must have the heart of an angel!"

Jeffrey pursed his lips and said, "Is this a book for children? Everyone can become an angel. I am past the age of fantasy."

In fact, he is only 16 years old, two years older than the protagonist in it, but teenagers like to pretend to be mature, so the staff did not expose him, but continued: "Interstellar continues the author's always excellence, telling the story of former pilot Cooper boarding a spaceship to explore outer space and find a planet suitable for human habitation in order to save his children and humans."

"It's that simple?" Jeffrey asked back. The outline of this story looked very ordinary and did not look like a masterpiece at all.

The staff member spread his hands and said, "Okay, it's not that simple. This story is very good, full of hard science fiction, and the emotions inside are particularly touching. A team of explorers use their new discoveries of wormholes to surpass humans' limits of space travel and start a story of interstellar navigation in the vast universe. If I were you, I would not miss the ending of the story. Lin Han's layout ability is great!"

Jeffrey frowned and thought for a while, then looked at the sign on the staff’s chest and said, “Thank you, Leonard, give me a copy of Interstellar!”

"ge(wise choice)!" Leonard smiled and turned around and walked away. This was just a small episode in his work.

Jeffrey didn't want to be as childish as those idiot classmates. In his opinion, "Speed ​​Angel" is too childish and suitable for children under ten years old!

In the Barnes & Noble Bookstore, both books were sold quickly and the sales volume was amazing!

This made the bookstore manager laugh. "Interstellar" and "Speed ​​Angel" both left the sales of previous works far behind, and the topicality gradually transformed into purchasing power.

...

Compared to Barnes and Noble Bookstore, another bookstore not far from Manhattan looks more eye-catching because it is a physical bookstore from Amazon!

There is a super beautiful Amazon physical bookstore hidden in this shopping mall. Everyone knows that it is more convenient to buy physical books or e-books on the Amazon website, but unexpectedly, this website actually opened a physical bookstore and has been officially open to the public for a long time.

In order to assist Amazon's offline extension, Amazon's services are more concrete and help consumers to experience Amazon hardware devices such as kindle, eho, iretv and iretablet.

Amazon professionals in the store can also answer questions and provide operational guidance for consumers, attracting many people to watch.

After all, there are always physical bookstores, but there are still very few bookstores like Amazon that combine online and offline, and there are only three in the world!

Of course, there are also paper books for sale in physical Amazon bookstores, but the difference from ordinary bookstores is that all the books here are displayed with covers facing outwards, and there are evaluation cards attached below each book, which read the customer ratings and book reviews of the Amazon website.

In order to save space, many bookstores always look outward, and readers have to take out the book before they can see the cover. These evaluations are helpful for readers to understand the content of the book and whether it belongs to the type of book they like to read!

Moreover, the book selection displayed in physical bookstores is based on the ratings, bookings, sales, popularity on goodreads and evaluations of managers on Amazon websites!

The prices of books in physical stores are the same as those on Amazon’s website, but unlike other bookstores, Amazon’s physical stores are keen to encourage consumers to browse in the store and then go to their website to buy, greatly reducing the inventory and supply pressure of physical bookshops.

This obviously helped Lin Han a lot, because his books and works have always been highly praised and sold on Amazon, while James Patterson is very unwilling to comment!

Not only this book "The Fast Angel", but most of each of James Patterson's works are negative and negative on the Internet, mainly because most of his books are collaborated with others.

Stephen King, a former famous American writer, commented on James and said that he was a bad writer, and he was extremely bad!

James Patterson's writing is basically based on assembly line factory writing, and he is more like an editor than an author.

So in the display in Amazon physical bookstore, Lin Han's final result of this 5-star book "Interstellar" is 4.8 stars, and all the reviews extracted are also well received!

"The Fast Angel" has only 3.6 stars of reviews, and almost all of the comments with the highest likes are one star. This is not news for James Patterson. He is like this in every book, but every book sells well.

One rises and the other falls, and it can simply reflect the number of online sales in Amazon's physical bookstores. Here, "Interstellar" beats "Speed ​​Angel"!

...

Three days later, the New York Times announced the results of this week's book sales, and this time the whole world's attention was focused on this newspaper, and everyone wanted to see who was the ultimate king!

Is it the new king ascended the throne, or the old emperor quelled the rebellion?
Chapter completed!