Even the powerful leader of the Qiao Gang was in chaos under the turbulent attack of yytunes.

In his eyes, yytunes is not only ahead of itunes, but also a dimension.

The leading era refers to the functions that are consistent with the itunes direction;

The leading position in the dimension refers to the unique social ecology of yytunes, which is a gene that itunes do not have at all;

And yytunes' strength has just begun to show!

One hour after it went online, yytunes obtained the first hour of its online big data through user behavior. The major rankings immediately entered the normal display stage. Moreover, since the users are in the active stage of behavior, the rankings change very quickly.

Michael Jackson, 50-cent, linkin-park, beyone and other European and American singers have risen rapidly. Due to China's strong user base, a small number of Chinese singers and Chinese songs have also been on the list. For example, the popular Jay Chou, a song "Crystal Code" has entered the top 10 of the hot song list.

However, because this song was released in July 2002, it was recorded in July 2002 when it was released for a year, so it was not available for the new song list.

The fast-changing ranking has attracted the close attention of fans, especially those whose idols are on the list. In order to help their idols climb to their rankings, they began to invite others to help them to songs and singers on various websites. For these fanatical fans, the yytunes ranking is like a market trend chart during a super bull market, which makes people dare not be distracted for a moment.

Since the online audition for the first month of online launch is free, the recharge flow of yytunes after it is launched is not high. Only a few users provided millions of dollars in business flow when downloading singles and albums. However, Li Mu is not worried at all. Now that the product has just been launched, the first thing users need to do is to integrate into this music social world, rather than letting them pay for the music as soon as they come up.

In the promotion rhythm set by Li Mu, the first month of online launch is the user development period of yytunes. The biggest task of this month is to attract as many users as possible to join yytunes and immerse them in it, thereby subjectively abandoning all other online audition products.

As long as everything goes well during the cultivation period, the second month of the online launch will officially launch paid monthly payments in developed countries, which is equivalent to a monthly payment of US$9.9 per month, and will definitely create an amazing answer.

As for the paid download business, Li Mu is more confident and has its bottleneck in monthly income. For example, the monthly revenue that can be generated by 10 million paid users is US$99 million. If you want to grow on this basis, you must increase the number of paid users. This will be more difficult as it goes in the future.

The paid download business has no bottleneck for a single user. A paid user may only download one song in the first month. However, a year later, when he gets used to paid services, he may develop to purchase more than ten or twenty songs a month. In that case, the monthly revenue may exceed $20, or even higher. So this is a long-term growth line. Apple's paid music download revenue in 2013 reached more than $3 billion, which in the month, would exceed $300 million.

...

Although it is online worldwide, yytunes has different strategic preferences in different countries and regions. In countries and regions where copyright protection is mature, yytunes has directly launched monthly audition services and paid download services. However, in countries and regions where copyright protection is not mature enough, Makino Technology adopts the "temporary free" operation strategy of online audition services, giving the supposedly paid services temporarily free, rather than giving music free directly, so as not to instinctively believe that music services themselves should be free.

In the "temporary free" area, yytunes does not provide free download services. If users want to download music through yytunes, they still need to pay. The same is true in China. Users can listen to songs for free on yytunes, but cannot play songs for free. If you have the need to download free songs, you can search for pirated resource websites.

Except for the different payment forms of services, there is no difference in other business functions of yytunes in any country or region around the world. All music in the copyright library is open to global users. All users can comment under any song, and all comments will be displayed to all users, regardless of the language of any country.

If it is a classic song "bilie-jean" by Michael Jackson, the comments below this song may contain any language in the world. However, in order not to allow a certain language to exclusively occupy the essence comment area, yytunes has specially designed a logic for displaying the essence comments, which is: 50% of the essence comments should be selected from the same essence comments as the user's native language, and the remaining 50% will retrieve the five languages ​​with the largest number of users except for the user's native language.

For example, if a user who uses the English version of yytunes opens the comment section of the song "bilie-jean", then among the 10 highlight comments displayed at the top, 5 are the top five likes selected from all English comments, and the remaining five are the top five, respectively, showing the highest likes, Chinese comments, Indian comments, Arabic comments, Spanish comments and Russian comments.

If you are a user who uses the Chinese version of yytunes to open this song, there will be five Chinese highlight comments in the comment section, as well as five other language highlight comments.

Most users will not have more than two languages ​​to master language, which means that among the ten essential comments displayed in six languages, almost four of them are not understood by users. During development, someone within the Makino Technology team suggested that the user should match the user's native language according to the language used by the user, but Li Mu directly rejected it.

If a Chinese user opens the music comment section of "bilie-jean" and finds that they are all Chinese comments, he will definitely feel intimate, but this sense of intimacy will make him lose the "world pattern" that Li Mu hopes he has.

On the contrary, Li Mu does not want his yytunes to bring intimacy to users from all over the world. He hopes that this software can bring a vastness to users like Faebooks or even Hubble Telescopes. Li Mu just wants to display comments that users cannot understand and let them go. This is not a simple music software, it is a music software that people all over the world are using!

In order to stimulate users' motivation to post comments, yytunes specially launched a user level and combined with a point reward. For each comment posted, you will get a certain amount of points. If a comment is selected as the essence, you can not only get more points, but the higher the number of likes, the more points you get. The accumulated points are used to upgrade, and can also be used to redeemed.

In yytunes, points can be used to redeem singles, albums, and even monthly services, but the system comes with a screening mechanism. If users randomly pour points to get points, the system will deduct points obtained by the other party through abnormal channels, and there will even be penalties such as additional deductions and account bans.

In the cooperation agreement between yytunes and major record companies, everyone also recognizes that the products redeemed by user points are not included in revenue. In this way, yytunes does not need to subsidize users and record companies for this, reducing operating costs.

As the user level continues to improve, users not only have more eye-catching levels, but more importantly, they can become "music experts". Once they become music experts, they will be qualified to be recommended by the system, which will add more attention and fans to them.

As Li Mu expected, the function of music review was immediately loved and sought after by users around the world after it was launched!

In the past, people had countless different products and websites to listen to music online. Take the American market as an example. Although they were also listening to Beyoncé online, they were scattered on dozens or hundreds of websites and software. All they did was listen to songs. To put it bluntly, this behavior was a one-way data request: users requested data from a certain song of Beyoncé from different platforms. These platforms transmitted the data to their computers according to user needs and then played by the computer.

To put it bluntly, this audition method is no different from TV. Every TV audience only has a one-way data request with the TV station. The audience does not watch the program on the same TV station, and it is even less likely to have the opportunity to create a remote interaction between the audience and the audience through TV.

However, on yytunes, users were able to break this one-way data transmission mode for the first time. They can not only listen to songs through donload data, but also upload their own comments to the song through upload.

Since everyone comments on the same platform, based on the two-way interaction between users and songs, countless users can be connected through comments through a certain song or someone, and turn point-to-point into point-to-point. This change in experience makes users extremely happy.

For users, suddenly, they can see comments from all over the world about the music they like about their favorite music. Half of these comments are in their native language, and some of them can understand them, and some don’t even know what language they are. This instantly makes them feel the global charm of the Internet. On the other side of the earth, at a place that they have never seen before, and they like the same music as they like. He (she) left his (her) comments on this song in his (her) language. This feeling is really wonderful!

This is the "world pattern" that Li Mu wants to convey to users all over the world through yytunes. Music is not a unique product of a certain country, a certain nation or even a certain language. It is a "language" shared by all human beings in the world. Each language is local, but music is global!

...

As the launch time increases, yytunes' data is unstoppable!

Yytunes, which has devoted a lot of effort, has exceeded 100 million globally activated users after 48 hours of its launch.

There is only one statistical standard for the number of activated users: yy users who have completed login on yytunes.

Because yytunes is completely dependent on the yy ecosystem, it only accepts login with the yy account.

The number of users exceeded 100 million in 48 hours. This data shocked all industry peers. For many companies and products, it is already a very successful thing to reach over 100 million users in 48 months, but for Muye Technology, it only takes 48 hours...

This amazing data has made all Internet people realize the super powerful role of the huge ecosystem. With the yy ecology, yytunes can build tall buildings in the blink of an eye. In the future, I still don’t know how many monster-level products such as yytunes can be hatched.

When an enterprise has such a strong ecosystem, it simply has a super buff, which is so exaggerated that even if it can increase its own strength by 500% and weaken the other party's 90% strength, no one dares to question it.

This also made the capital markets around the world begin to reconsider the actual influence of Maino Technology and the current corporate valuation.

However, capital soon realized a problem: for companies like Muye Technology, which have strong cash flow business and always explosive growth, it is difficult to accurately judge its actual value of capital valuation. With the great success of YYTunes, should Li Mu start Muye Technology's iPo?
Chapter completed!