Although Li Mu has been working hard to develop Muye Technology into an international super enterprise, it is mainly in terms of pattern and strategy. When it comes to tactics, Li Mu's concept is still relatively "narrow". For example, at present, Muye Technology's highly confidential projects are now. Under Li Mu's instruction, the core R&D team is basically all Chinese, at least Chinese, otherwise no matter how strong the technology is, it will not be able to reach the core level of the project.

The reason for doing this is that Muye Technology has now widened the gap with Chinese Internet companies. She is not afraid of Chinese Internet companies overtaking on the curve. However, compared with Western companies, especially Silicon Valley companies, its leading advantage is relatively weak, and most of them are leading their opponents in product awareness. However, at the technical level, Muye Technology still has many shortcomings and weaknesses.

In this case, we must pay more attention to the protection of the core logic of important products. Otherwise, once our core "playing method" is leaked, companies with strong R&D capabilities are likely to catch up quickly.

In terms of product awareness, social services, and price attacks, Makino Technology has absolute advantages, but in terms of technical support, Makino Technology is much weaker than Apple. After all, the latter is a big shot who can independently develop operating systems and computers. Their technical reserves are strong enough to make Makino Technology beyond the reach.

It is precisely because it is much weaker than Apple in terms of technical reserves and R&D capabilities that Li Mu requires Muye Technology's R&D team to keep the project strictly confidential so as to catch the opponent off guard and increase the distance and difficulty of the opponent catching up.

Since Apple has not really regarded Makino Technology as a competitor that is currently focused on, they lack mastery and preparation for Makino Technology's related actions. Now, yytne is about to be launched and mang-me2 is starting to mass production, which means that Makino Technology instantly showed its fangs to Apple and is ready to fight.

Jobs has never been so in chaos today, because in the face of Li Mu's full war, he has no power to resist at all, at least not yet, which means that Apple must bite the bullet and bear the impact launched by Muye Technology. No matter how strong the impact is, Apple must stand up to the death. Otherwise, once the IPD and ITNE business are destroyed, the entire Apple will become a heavy-duty truck without oil supply. How tragic will the ending be, Jobs dare not think about it carefully.

...

With the attention of netizens around the world and Internet practitioners, Makino Technology officially launched the subversive yytne globally on May 21st, on this slightly special day.

Netizens and yy users from all over the world can directly download yytne's client. After users update the latest version of yy, they will find a triangle player lg composed of three-color lines on yy. This is yytne's lg, and it is also a quick start item for yytne on yy.

In yy's promotion of yytne, it gave this software its core values ​​and lgan: to connect the world with music.

This sentence lgan is only ten words, but it fully demonstrates the pattern of yytne. This is not a simple music player. This is a music world that can connect the whole world together! It is a new product that can subvert the online music field!

Among the hundreds of millions of users around the world, more than 50 million people downloaded and experienced yytne as soon as possible. In their eyes, Muye Technology has always been a disruptive enterprise. It always throws shocking good products to the world. Even a music software, yy users and fans can't wait to see what kind of flowers Maye Technology will play with a music software.

In order to ensure that users have enough opportunities to understand this software, yytne provided free online audition business worldwide in the first month of its launch. For this month's free period, Li Mu did not use the platform's strength to force record companies to cooperate, but instead paid millions of dollars in copyright subsidies to all signed record companies.

When users download and open yytne, they seem to have discovered a new world. In their Internet career, they have never seen such a beautiful product interface. The homepage of yytne shows different singers, albums, topics, and music styles in the form of irregular square modules combining each other. There are square display albums with a width and height of 1:1 and 2:2, a carousel banner displays popular singers and topics, and a vertical display with a width and height of 1:2. Although there are many shapes, they do not look messy when splicing them.

This design style combines the characteristics of the late ITNE and Ind10 start menu, focusing on modular picture displays. Most of the display area is given to pictures, and only a few are left to text, gorgeous colors and visual effects, which make everyone's eyes shine.

Jobs never dreamed that half of the design elements used by Makino Technology, a super cool and futuristic product page, came from Apple many years later.

All artists in the Internet industry feel ashamed after seeing such a page design. This feeling, intuitively speaking, is equivalent to putting a super concept car from 15 years later in front of current car designers. This brings not only the visual impact on current car designers, but more importantly, the sense of the design language and design concept is the difference between the design language and the design concept. For technicians, what they fear most is not the gap, but the generation difference.

For users, the surprises that yytne brings to them are far more than the advanced design language. When they log in with the yy number, yytne immediately pops up a tag library for them with a gentle design window. This tag library is divided into musical styles and is generally divided into 10 major categories: pop, classical, electronic, rock, rap, British, jazz, country, blues and other 10 categories. Users only need to click on their favorite music style and click OK.

In addition to the label option, users can also click to skip directly. Moreover, yytne's "Skip" option is very eye-catching, minimizing the troubles caused by "tag" to users as much as possible.

Due to the friendly interface design, the proportion of users tagging is very high. More than 90% of users have made tag selections based on their preferences for music after logging in. When they have selected tags and then clicked OK, yytne gave them a huge surprise.

In yytne's background logic, users who have tagged the tags will immediately reset the homepage of the software to the naked eye as long as they click OK. The visual effect of this reset is: the original pictures of all modules are blurred from left to right, and then a white light "washed off" the blurred picture, and then the reset new homepage is the reset.

The new homepage will not modify the layout of the module itself, but will completely modify the content in the module. The logic of the modification is based on the labels made by the user themselves and their language version.

If an American user who uses the English version chooses the three categories of pop, rock and blues, the backstage will immediately tune out the most popular singers, albums and singles in the three fields of pop, rock and blues, and occupy 60% of the display;

Another 40% of the display spaces are used to display the content that yytne wants to promote; 10% are used to display non-English popular, rock, blues singers and songs; 10% are used to display the most popular singers and songs in the categories that other users do not choose, and 10% are used to display friend dynamics.

Since yytne has just been online now, the friend news will not show what the user's friends or the people he is following are listening to, but will retrieve his friend list and carousel display: Your friend xx has also joined yytne.

Generally speaking, after the user selects a tag, yytne will generate a unique homepage for him based on the attributes defined by the user. This is so friendly to the user that it is much beyond expectations. There is never any software that can "indulge" users like yytne.

In addition to the home page, yytne has four secondary pages, namely classification page, ranking page, personal page and dynamic page.

In the category page, users can explore their favorite music types step by step based on ten major music types. For example, if a listener likes "Death Metal", enter the [Rock] category in the classification interface, then enter [Heavy Rock] and select [Death Metal] to view the singers under the [Death Metal] category.

The ranking page is a number of rankings set by yytne, namely: hot song list, new song list, popular singer list, single sales list, album sales list, best-selling singer list, etc., and the list logic is also very clear:

[Hot Songs List] means that the 100 songs with the most played times per unit time are on the list;

[New Song Chart] is the 100 songs with the most views in the first month on the shelves;

[Popular Singer List] is the 100 singers with the most total plays in a unit time on the list;

[Single Sales Chart] is the 100 songs with the highest total paid downloads per unit time on the list;

[Album Sales List] is the 100 albums with the best total paid downloads per unit time on the list;

[Bestselling Singer List] is the 100 singers with the highest total sales per unit time on the list;

All the charts are divided into four timelines: day, week, month, and total. Regional screening can also be performed. The statistical logic of the data is to remove duplication, that is, to remove duplicates, especially the number of playbacks. In order to prevent malicious rankings, every registered user listens to a song within 24 hours. No matter how many times he listens, the chart is calculated once;

Since the list has just been launched and there is not enough data support, in the first hour of its launch, each list shows: "In data collection, help your favorite singers (songs, albums) come on the chart!"

On the personal page, the user's personal settings options are displayed, including personal profile, favorite music, created playlists, and recent playbacks, purchased music, etc.

In the dynamic page, according to the time sequence, the latest updates of singers the user is following, the latest updates of the user’s friends, and other users’ followers.

For singers, if users follow Jay Chou, once Jay Chou releases a new single (album), or will hold a concert in a certain place (fan meeting), the platform will push the fans who follow him in the dynamics. In addition, yytne also reserves a backstage for the singers with personal accounts. At that time, they can personally post customized dynamic content in the background to enhance interaction with fans.

The friend system will directly read the user's yy friend list. Users can see the list of all users who have joined yytne here. If a friend follows Mo Wenwei, his friends will see the news like "xx follows the singer Mo Wenwei" on the dynamic page. If a friend likes and comments on a certain song, they will also prompt: "xx likes (comments) a certain singer's "XX"". All dynamic reminders will be accompanied by hyperlinks. When users see dynamic reminders, they can directly click to enter the actual content of the dynamic.

yytne does not force users to disclose their behavior, but gives users the option to set their own privacy. Users can choose to publish or not publish personal news. In subsequent iterations, this function will be gradually upgraded. For example, if you upgrade to users, you can choose to publish only to certain users, or to not publish only to certain users, and then gradually upgrade to users who can customize friend groups and make group announcements and non-publication options.

Li Mu had already considered these functions clearly when designing the product, but many subsequent product designs that are becoming more and more humane are not arranged to be reflected in the first generation version, but instead retains a large number of subsequent refinements and upgrade functions, preparing to slowly squeeze them to users like squeezing toothpaste. On the one hand, it is to keep the user fresh at all times and ensure that every iteration can surprise users. On the other hand, it is also to ensure the gap with competitors. Once competitors catch up, they can come up with an upgraded version to widen the gap so that competitors can never catch up.

In addition, in the most critical playback interface, in addition to ensuring the eye-catching and refreshing function options, Li Mu also made some small thoughts.

In the first generation of yytne, the lyric display function has been collected. Only a few songs in the initial version have lyrics, and most songs without lyrics also provide users with the opportunity to upload lyrics. If the lyrics uploaded by the user pass the review, the user will be named and thanked when displaying the lyrics, and a hyperlink is provided so that other users can directly follow the user.

In the playback interface, Li Mu also added a sharing function, but this sharing is only for sharing between yy users and yy users. For example, user a can share a song with his friend b, and b will directly receive a yy message sent by a, prompting him: I found a good song on yytne, recommended to you, user b can directly click on it in the yy dialog box and can play it directly.

These functions are very basic functions in the QQ ecosystem in later generations. However, at present, each function is like a nuclear bomb, shocking all users and Internet practitioners. It surprises and makes all users feel pain and despair. If yytne's design language has a generation difference from today's Internet design language, then the bigger generation difference lies in its powerful and complete product concept!

When friendly businessmen were still using Xiaomi and rifles to form guerrillas, Li Mu had already taken root in the modern military layout of sea, land and air, and even hatched an aircraft carrier battle group with yy as the core.
Chapter completed!