Another product of Toutiao Company, Yinlang, is not within the scope of this key promotion. Although AppTao belongs to its own product, the core of AppTao is still intelligent recommendation. When users already have music software on their mobile phones, forcibly promoting too many of their own products will also affect the user experience, but there is no problem with appropriate tilt.

The senior executives of Toutiao have already set a plan for the next step. If Toutiao develops well, then music will be built into Toutiao, marginalizing the music software functions of users' internal mobile phones. At the appropriate time, use the AppTreasure to induce users to uninstall the music software inside the mobile phone. Finally, at the right time, promote their own sound wave software.

After the meeting, all the technicians began the final inspection. At the last moment, everyone was extremely nervous. This was the product that determined the fate of the company. If it succeeded, everyone would make a fortune and fail. Even if it could not be said that it would fall a lot, it would have a huge blow.

Most technicians like the working environment of Toutiao Company. Although the decoration here is not as prosperous as other large companies, the most basic humanization is done very well here. Of course, overtime is required at night, but basically allocated very reasonably. Employees take turns working overtime to allow everyone to have a rest time unless it is an emergency, otherwise, the leaders will force some employees who have worked too long to go home to rest. This is already a very rare thing among Internet companies.

At 2 pm, Toutiao and Quxin were officially launched.

These two software have been updated on AppTrea at the same time. Regardless of whether there are similar chat software or news portals on the user's mobile phone, just open AppTrea and you will see the download prompts for these two software.

At the same time, AppTrea will also choose to recommend news to different users at different times, using some very attractive titles.

For girls in the grade, it is recommended to be very popular entertainment news, for teenagers, it is some sports news, and for middle-aged people around 30 years old, it is more social news, such as housing prices, car prices and other important information.

These are just the most basic user positioning classification. They are the backend software. After a long period of user behavior analysis, the user's age, gender and possible hobbies are roughly determined.

The promotion routine is also very simple. After users are attracted by the news title, they can click in to see some news. The editors of Toutiao have already set the best out-of-context point and can cut off subsequent plots at the climax. If you want to understand, you must download Toutiao.

This routine is very old, but it is the most practical. UC browser can dominate the mobile phone. This is the most used trick, and various "shock titles" at every moment, such as: Yangshi shock, shocking the Chinese people, shocking secrets, don't take them, precursors of cancer, magical effects, top secret privacy, inhumanity, global silence, behind the scenes, world uproar, Western collapse, 100 private methods of ex-boyfriend, etc.......

The user did not find out until he clicked in and downloaded the software. He found that the content was just a side, but the title was infinitely exaggerated.

These titles are a very knowledgeable set of art and are very attractive. Although most of them will curse after clicking in, as long as you enter, the purpose of UC will be achieved, and the current routine of Toutiao is the same.

This trick may be a little "deception", but it is the best way to expand. Even after users install the software, the titles of various "shocking bodies" are still a huge amount of traffic.

The purpose of all is to gain user time and cultivate user habits.

When a user downloads Toutiao, the registration method is very simple. Use your mobile phone number as the account, and you can set your password yourself, or you can log in directly via text message. After locking the IP, just open Toutiao in the future and you can directly enter your account.

At the same time, because the Android system was just established in this era, and there was a lack of systematic maintenance in China, any APP could easily obtain a large amount of information inside the mobile phone, including address lists and call records. User privacy basically did not exist in this era. It was not until 13 or 14 years later that the mobile phone hardware market stabilized and hardware manufacturers began to lay out system security and optimization, which solved this problem.

Of course, after this, many software rely on their "monopoly" status to forcefully obtain user address book and other permissions, and the user cannot use it if they do not give it to. Hardware manufacturers have no choice.

Toutiao further obtains information from the address book, which is actually to enable the recommendation of big data from home to have more analytical data. At the same time, it also has a good effect on Quxin's promotion.

As a social software, Quxin's promotion is the most difficult in the early stage. Even if users have given huge resources, they find that there are no friends in it after downloading it. They also need to send text messages to invite friends to download it one by one through address book information. This basically cut off 99.9% of Internet users. If they download it, they will be deleted.

However, as Zhou Yujie, who has experienced the era of mobile Internet explosion, is naturally very clear about the needs of users, or rather, the needs of human beings - to make new friends.

When QQ was just launched in the late 1990s, there were very few people using it. It is said that Brother Ma personally accompanied girls behind the screen to attract male users. Although this news may be fake, the reason why QQ developed in the early stages was to satisfy people's curiosity on the Internet.

The same is true for WeChat in history. Whether it is obtaining friend information from mobile address books or attracting traffic from QQ, it has not brought qualitative changes to WeChat, because the same acquaintance social networking (all QQ acquaintances and strangers do it in 2010), QQ has reached its peak. Why do users use other software?

It was not until WeChat developed the function of searching nearby people, drifting bottles and shake that it brought huge traffic to WeChat, making people accustomed to the existence of this software, and gradually became mainstream.

Quxin's promotion is actually the advanced version of the WeChat model, and the advertisements it puts out are to search for nearby people.

The emergence and popularity of smartphones has made it possible for major software companies to clearly know the specific location of users. For social software, it is possible to naturally search for potential netizens of the same age for users, because this is more likely to produce results and generate new offline interactions.
Chapter completed!