On December 18, in the conference room of Toutiao Technology Co., Ltd., the senior executives of Toutiao Company once again held the highest-level meeting. In addition to the heads of various departments, some core programmers also came here.

Today is the last day before Toutiao and Quxin are released at the same time. In Zhou Yujie's mind, these two products will be the core applications of Toutiao companies in the future.

Needless to say, Toutiao will become a traffic engine and cash cow for Toutiao. The reason why ByteDance, the founder of the later generations, was able to maintain extremely high equity and was not raised many times in the early stages of development. The most fundamental reason is that [Toutiao], as a news software, has extremely powerful monetization channels and is a high-quality business with high traffic + high monetization. However, today's portals have begun to give up their content business, and have ignored this blueprint market.

The main value of social software Quxin is to compete with the upcoming WeChat in the mobile Internet market for a short time, and may lose in the end, but you can also obtain a lot of traffic in the process. These traffic is also a rare resource for Toutiao companies.

Toutiao has obtained a lot of data in terms of big data recommendations, including a large number of people classified. Among these people, there are also many people who repeat their hobbies, such as some people like sports and technology, some people like sports and celebrities, some people like stars and cars, some people like cars and games, etc.

In fact, there is no way to summarize the rules. The ultimate goal of big data recommendation is to classify and identify every user, which is the ultimate goal. After this internal test, Toutiao has mastered the preliminary accurate recommendation skills. Perhaps it is not enough to talk about in later generations, but in this era, it is enough to allow users to have a different experience.

In Quxin, because of Tengxun's strong monopoly, Quxin's internal tests were completed within the company and did not promote them with great fanfare. Anyway, even if there is a drainage of application treasures, the number of people in the early stage will not develop very quickly. This is the most difficult part of social software. If this is bypassed and in the later development, as long as there are no strong opponents and no low-level mistakes are made, the software will spread rapidly among users.

This is how WeChat was in later generations. The development difficulties were difficult in the early stage, and the subsequent QQ was strongly diverted. After several months, some people began to accept WeChat. Then, Teng Xun realized the independent dissemination of WeChat users through [Shake] and [Friends Circle] and other means, and finally monopolized the social market of the mobile Internet.

The release of Quxin this time is version 1.0, and the functions are not complicated. Simple chat software and simple creation group functions basically do not have any substantial brain-thinking design. The fundamental reason is that it is still in the infancy, and similar functions such as [Shake] are not yet available.

After all, the opponent QQ is a master of imitation. If you have any ideas and creative functions, they will copy them directly. Do you want to sue? Sorry, they are Pizza Hut.

But the simple model is the only way QQ can't copy, because the current QQ has become an aircraft carrier with an aircraft carrier battle group and can't stop it even if you want to.

As for WeChat, which will be launched in a month, according to Zhou Yujie's knowledge, at least in the early stage, there were three projects similar to WeChat within Tengxun. These projects were actually used for trial use, and Tengxun would support whichever succeeded. In other words, WeChat did not have much advantage in the early stage.

If Quxin still has not developed to a certain advantage after two or three months, that is, during the Chinese New Year in 2011, then Zhou Yujie will immediately cut off this project and concentrate on his Toutiao and other business on the mobile Internet.

At present, Toutiao's most core product is AppTreasure. With the joint recommendation of QQ mobile client and some platform advertisements of Baidu, AppTreasure's download volume has exceeded 10 million. According to the background data, AppTreasure's number on user mobile phones for more than a week is 4.6 million units.

Unlike computers, mobile APPs will not be hidden outside the mobile interface, unless there are some ulterior secrets. If they are not uninstalled for a long time, they will basically not move, unless one day there is a better product of the same type.

In order to have a better user experience, when users do not use AppTalk, AppTalk is just a software for traffic monitoring and mobile phone operation monitoring. If a software uses traffic suddenly increases, AppTalk will immediately remind you, which also brings great convenience to users. As for mobile phone cleaning, except for some cases that require authorization, AppTalk cleans the cache itself, so as to ensure that the user's mobile phone is not stuck with the greatest ability, and at the same time, it will not create a floating ball like 360 ​​to disgust users.

As long as the user is given convenience, the user will leave this software in return.

Of the 4.6 million installed capacity, 2.5 million are active users, which means an average of one week. At least you have opened AppTreasure, downloaded or tried to download other software. In the process, the big data system behind AppTreasure can more accurately calculate the user's hobbies and needs and push them appropriately. The ultimate goal of big data is to solve the problem in advance for users.

With the increase in the number of Toutiao companies, 20 employees have been specifically responsible for maintaining AppTrea. At present, the software on AppTrea is already very complete in terms of variety. Except for some software that Apple monopoly, there should be all other aspects, at least all software with relatively high downloads. With the increase in traffic, many APPs have also actively applied to join AppTrea. AppTrea also set up a ranking similar to Apple APPstore, and a real application market is almost in place.

The core users of 2.5 million are Toutiao's largest resource. This time, the core promoter of Quxin and Toutiao's promotion is AppTreasure, which is also the first time that AppTreasure has been used for internal traffic monetization.

Another game software of Toutiao Company, 2048, has more than 8 million active users. If AppTiao has reached its limit to the promotion of Toutiao and Quxin, then the 2048 software will use the background to directly pop up some hot news, inducing users to download Toutiao APP.
Chapter completed!