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527 Test Drive

"I am a director of BYD?" Zhou Yujie said: "Although BYD and BYD are partners, they are competitors after all. Isn't it good for me to join the board of directors?"

Deputy Wang Chuan said with a smile: "It's just a nominal director, so I just said it. In fact, there is no right, only the right to suggest. For such a vacant seat, you can just not attend the board of directors for several years."

"Okay, I'll go back and think about it." Zhou Yujie nodded and said.

Although it seems that there is nothing wrong with Mr. Wang Chuan seems to want to pull himself into the board of directors to increase the stock price, but he does not give any rights, but the director is not a random thing, especially those involved in peers. He still needs to consult the legal opinions, and it is not beneficial in itself. He has never thought that there is really any right to affect BYD.

Wang Chuan smiled and said, "Okay, then I'll wait for your good news.

Hey, look, the light beam car is there."

When I arrived at a large open space in the factory, 10 silver-white cars had been prepared in front of me, driving in one stroke.

"Mr. Wang, how do you feel about this car design?" Zhou Yujie asked.

Wang Chuan smiled and said, "How can this be bad? Mr. Zhou, you have dug up so many engineers from Porsche and Tesla. To be honest, your beam really has some Tesla and Porsche appearance styles, and the curves are really good."

Zhou Yujie said: "I heard that BYD has also dug up Mercedes-Benz's interior team?"

"Yes, in the past few years, we had been pursuing appearance, but the interior was not good. Now it can be considered a failure to make up for the slaughter." Wang Chuan said helplessly.

Zhou Yujie nodded and said, "A car is so troublesome, it doesn't work if it's not good."

Although various mobile phones have different advantages and weaknesses, as long as they are not too bad, most people can accept it.

But cars are different, including appearance, interior, seats, air conditioners, audio, safety, space, noise, etc. Each one is a hard indicator, and the key is that the price is cheap. Even if you buy a BBA, you will not be so stupid that you only buy expensive ones.

When designing and manufacturing a car, it naturally has its focus, and even a brand will do this, which will cause a situation where something will inevitably be lost.

Even the beam is the same.

Deputy Wang Chuan asked: "Mr. Zhou, your factory in Jinling has an annual production capacity of 150,000 to 200,000 vehicles?"

Zhou Yujie nodded and said, "Yes, if you have full production, it will probably be increased to 250,000 vehicles."

"You are very confident." Wang Chuan Side smiled and said, "This kind of production capacity is already very large for a new brand!"

"I know this." Zhou Yujie said: "It's just that I have entered the automotive industry. In the early stage of research and development, I have spent hundreds of billions of dollars on the surrounding supporting facilities. Do you still care about making billions more in this area?"

If the sales of the beam are not good, it will be a few billion, but if the sales volume increases and the production capacity cannot keep up, it will be embarrassing. It will take one and a half years to build another factory even if Tesla goes to the Shanghai Super Factory. In this regard, the beam is obviously not as good as Tesla.

Deputy Wang Chuan shook his head and said, "Your biggest advantage is the surrounding facilities. Otherwise, if you directly get such a large production capacity, you will definitely lose all your money."

"The biggest advantage is naturally to be used." Zhou Yujie said with a smile.

Mr. Wang Chuan has such a personality. He speaks very straightforwardly and directly criticizes other entrepreneurs in the media. For example, when Xiaomi announced that it was building a car in his previous life, Mr. Wang Chuan publicly promoted that you would not be able to build it well.

But what he said is the truth. Companies without car-making genes rely on spending money only, especially when other competitors have already entered the market, it is difficult to end up.

However, Zhou Yujie's investment is obviously far more than ordinary wealthy.

The expansion plan of the charging pile of light beam seems to have the intention to monopolize this field. If tens of billions of funds are invested, it may exceed the total investment of all other players, including the State Grid.

Although beam charging piles claimed to be connected to other electric vehicles as early as the publicity period, this is just publicity. Who knows how it actually happened?

If there is extra energy, we will naturally do business with other brands. If the beam electric car is sold well, it will not be enough for you. Other brands? Let’s go there.

The biggest rival of electric cars is not fuel vehicles or Tesla, but mileage anxiety. If the beam can greatly reduce the problem of car owners, people will naturally choose them first.

Another point is the huge traffic publicity. Although Musk has always claimed that Tesla does not need a marketing department, which has attracted many netizens to applaud, Tesla is Tesla, and other companies are other companies. Countless companies around the world have marketing departments. Naturally, it has its own reasons. If it is not exposed, no matter how good the product is made, it will be useless. Moreover, the more exposed it, the higher the brand value, and brand value is an important guarantee for the product.

As for Tesla, it is actually not special, it also conforms to business logic, because what has always troubled Tesla is production capacity, not sales. In this case, which company will be ill and then promote it? Do you think there is too much production capacity?

When the beam sales are insufficient, Toutiao will naturally drive traffic vigorously. If the development goes smoothly and the production capacity is insufficient, then no advertisement will be put on.

A conversation between Musk and Yang Yuanqing in 13 years has caused a hot topic on the Internet. Many netizens believe that Musk has a high level and disdain for marketing. However, from the perspective of commercial nature, Tesla's insufficient production capacity has led to no marketing, which is the fundamental reason.

If Tesla cars cannot be sold, see if they will advertise?

Moreover, Tesla has always been lacking in exposure. Musk's achievements are too high, which has caused a strong halo effect and has also brought a lot of exposure to Tesla. This is also Musk's purpose. In particular, Spacex's Rockets sent Tesla to orbit of Mars, and it is also marked "made  on  earth  by  human  ”, which invisibly improved Tesla's stature. This kind of exposure is all brothers in the World Cup.

Deputy Wang Chuan said: "That's true. There is no fairness in the shopping mall. Your car's nedc range is only 430 kilometers. The data in all aspects are not bad, but not good. Marketing is indeed very important."

"I never thought about building any amazing car, it's the most practical one." Zhou Yujie said.

If the battery life is not as good as Tesla, then you can invest in adding charging piles. There is no big problem in other aspects. It is basically half successful. After all, cars are just transportation tools. As for those users who pursue perfection, acceleration, and grade, Zhou Yujie never intends to do their business.

Deputy Wang Chuan said: "Then let's test drive, should Mr. Zhou go up and experience it in person?"

"Of course." Zhou Yujie said with a smile.

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