Chen Weixing, another founding partner of Kuaidi, said: "What is Didi's layout? It's useless to guess here. I'll leave for Alibaba headquarters tomorrow morning to see if Alipay can directly subsidize users who use Kuaidi. Otherwise, if so many cities continue to subsidize, I'm afraid that we will have to raise funds again in two or three months."

Zhang Peng said: "Do you want to replicate the subsidy model of the takeaway market?"

Once Alipay subsidizes KuaiDi, the same will be true for several other companies. Several Internet giants that are ranked in the takeaway industry will shift the battlefield of the money-burning war to the online car-hailing market.

"This is also the purpose, but we have to convince the senior management of Alibaba first." Chen Weixing smiled and said, "There are too many online car-hailing platforms in various places now, and there is too much uncontrollability. If the giants burn money like this, it is enough to clean them up. This will be beneficial to us, so as not to burn money everywhere."

Zhang Peng said: "It's just that, who wins and loses online car-hailing, can only depend on who is stronger."

"Do you think it wasn't it before?" Chen Weixing sighed softly.

...

Just as the money-heating market in Shanghai was in full swing, Toutiao welcomed two special guests.

"Mr. Wang, Mr. Huang, welcome." Zhou Yujie greeted with a smile in the office.

The people who come here are the two founders of Tiantiande: Wang Zhigang and Huang Xiaojie.

Since the last time I tested the charge, Tiantian Dongting has been greatly damaged. Not only has it lost many users, but more importantly, the company's capital chain has experienced a crisis. The charging incident has greatly reduced the VC's desire to invest in the music industry, forcing independent music industry founders to start selling themselves to Internet giants. As for Xiami, Tiantian Dongting has been forced to come to this point.

Tiantian Dongting has a considerable market share, which naturally aroused the covetousness of many giants. This time, Wang and Huang came to Toutiao headquarters to discuss the possibility of acquisition with Zhou Yujie and if it is acquired, Tiantian Dongting’s future plans will be planned.

"President Zhou is polite." Huang Xiaojie said with a smile.

Faced with the highest powerhouse of this top upstart in the Internet industry, Huang Xiaojie and the other did not dare to be careless at all. The other party seized almost every trend of the mobile Internet, which was admirable, but it seemed that they had no achievements in the music field.

Zhou Yujie said, "Sit down, what are you drinking?"

"Just mineral water is enough." Wang Zhigang said with a smile.

The secretary brought a few bottles of Nongfu Springs and then left gently. After the remaining four people chatted casually about their daily routines, they quickly got into the topic.

Wang Zhigang asked: "Mr. Zhou, I wonder what you think of the future development of my country's Internet music industry?"

Zhou Yujie said: "This needs to be analyzed from two aspects:

The first is the development direction of major Internet music software. No matter what software, no matter how large the traffic is, it requires monetization methods in the end. For general software, if you want to monetize, you can do more or less.

But the special thing about music software is that it is for users to listen to, not watch, which leads to the fact that the software itself cannot invest in advertisements because it will seriously affect the user experience. The remaining method is to charge membership fees or singles, the same as VIP members of video websites!”

Huang Xiaojie continued: "Mr. Zhou, Tiantian Mengting has tried it, but in the end it failed completely."

"Because not everyone who eats crabs will succeed." Zhou Yujie said calmly: "In fact, most of them are dead."

Wang Zhigang quickly understood and said, "Mr. Zhou means, is the time for us to charge for the wrong fee?"

"It can be said that when other software is free, it's strange that you can succeed." Zhou Yujie said with a chuckling.

Huang Xiaojie said helplessly: "Actually, we understand this principle, but at that time, we must try it once."

No hope is actually a kind of despair. Tiantian Mengting has already achieved success, with a user base of up to hundreds of millions, but has almost no revenue. This is fatal to platforms where the number of users is difficult to increase. Venture capital investment is not charity, and users are in a period of barbaric growth. People don’t care if they have no profit model, but the number reaches its limit and cannot be cashed out, which is like a dead end.

Therefore, I had to take a gamble every day, but it was a complete failure.

Wang Zhigang looked at Zhou Yujie and asked, "Mr. Zhou, if Toutiao acquired Tiantian Mengting, how would it operate to achieve self-profit?"

Music software has not high daily operating costs. Anyway, the music library is free, the server demand is far less than that of video, and the staff expenses are not much. Therefore, there is no logical problem for a giant to subsidize its own application software from a strategic level.

However, Wang Zhigang still hopes that Tiantian Dongting will not become a vassal product in the future. Therefore, he urgently needs to know whether there is any way to truly operate the music software.

Zhou Yujie smiled and said, "There is only one way, that is, charges!

And this involves the second issue, that is, the development of music. In recent years, there have been fewer and fewer hit songs. I think we all know the reason.

Whether it is the music industry or the Internet music platform, if you want to survive well, there is only one way. Within the legal restrictions, everyone will earn copyright money and listeners will charge fees. This is the fundamental way to solve the problem."

"I also know that the above reforms are being carried out, but I don't know when it will be implemented. If I wait for a few more years, no one can stand it!" Wang Zhigang said helplessly.

Zhou Yujie smiled and said: "In fact, the Internet industry is no longer popular with the development of individual businesses. The combination of ecological chains is the most important link.

I heard that after Alibaba acquired Xiami Music, it also wanted to acquire Tiantiandongting. Tengxun already had his own QQ Music, but still wanted to acquire Kugou.

Toutiao is a shortage in Internet music, so I hope to acquire Tiantian Mengting.”

Huang Xiaojie said: "Toutiao has its own music department. If it acquires Tiantian Mengting, what will it arrange?"

Zhou Yujie said: "Tiantian Mengting will be the independent music department of Toutiao. As for Toutiao's original music department, it will be transferred to Toutiao today and set up a separate department that analyzes users based on music genres."

When Toutiao made music, its fundamental purpose was to assist big data, rather than thinking about developing into a giant. It was not that there was no such possibility, but that it was not cost-effective. In a mature market, if you want to grow, you need massive traffic resource investment. The second music industry's return rate is too low and it is not cost-effective at all. It is better to develop other businesses well. If you have money in the future, you can buy a music software directly.

Wang Zhigang was happy and asked again: "Does Toutiao have any detailed plans for the music industry?"

From the other party's words, it is certain that the people who listen to each other every day will not change. What we need to look at next is the resources that one party can obtain after the merger.

Zhou Yujie smiled and said, "If you join Toutiao, you will enter Toutiao's entertainment business group and will be at the same level as Toutiao Video.

Tiantian Mengting’s market share is not small, but not large, so the next task is to use Toutiao and Quxin to further develop more users.”
Chapter completed!