The burning of money between the Internet industry is actually impossible to gain user loyalty. Even if Meituan now controls most of the group buying market in the country, as long as a new subsidy platform appears and enough funds are sufficient, Meituan users can still be snatched away.

No matter how well Meituan operates, it is impossible for users to avoid the benefits of other platforms. But on the other hand, once the subsidies on the new platform are gone, even if billions of dollars have been spent, users will scatter.

Therefore, burning money to cultivate user habits is only the result of the process. The real purpose is to waste all other competitors to death, and the last one that survives is the remaining ones.

Of course, this is a layout that has only become a giant. The initial burning of money in a company is generally to quickly form scale and obtain more venture capital financing.

When Bumblebee was established, the online car-hailing platform had already begun to expand its territory in various cities. Deng Wei and Li Yongjin lost the opportunity, so they set off other ways to conquer a big city. Once they were taken down, they could tell the most perfect PPT story to venture capital.

Originally, everything was carried out according to Deng Wei's plan, but unexpectedly, DiDi suddenly made all her might to counterattack on the Shanghai market, which put the Hornets on the brink of life and death.

"How much money is left in the account?" Li Yongjin asked with a slightly changed face.

Deng Wei said: "There is 8 million yuan left, and it seems that there are still a lot, but we only have two paths to go now.

Either keep up with DiDi's pace and burn money with all your might, but if you don't get new financing before the funds are burned out, the company will be completely finished.

Or we can only lurk and wait for the amount of money that DiDi burns down, and we will find a way."

"No, you must not stop." Li Yongjin vetoed without thinking.

When burning money, you either don’t burn it or you can’t stop it, because if you stop, the user will be taken away by others. All the money before was equivalent to being thrown into the water. More importantly, this is equivalent to cutting off oneself from the capital market, and no venture capital will be willing to invest in you again.

Deng Wei obviously understood the truth and said, "But with our funds, if we continue to become popular with Didi, it may not last for a month. What should we do when that time comes?"

Li Yongjin was silent for a moment and said, "Why did Didi suddenly burn so much money on the Shanghai Stock Exchange? Have you ever thought about why?"

"It's very strange. What I know is that DiDi has previously obtained Toutiao's $20 million in funds and is preparing to deploy a large number of new city markets. Now it suddenly turns around and burns money in Shanghai, which is a bit unreasonable." Deng Wei said with a frown.

Li Yongjin shook his head and said, "Don't look at this matter, but look at the headlines behind it.

The biggest help from Didi's money burning this time is the large number of advertisements on Toutiao. As far as I know, Toutiao's advertising space is very popular in the advertising market. If you want to buy such a large range of advertisements, you need to make an appointment in advance for a long time.

It is unlikely that DiDi buys advertising space so long in advance. With its current status as Toutiao, even if DiDi has investment in Toutiao, it is unlikely that DiDi can obtain such resources because it needs it.

So the only explanation is that DiDi’s action on the Shanghai Stock Exchange is the headlines. They pay for traffic and money, so DiDi works so hard.”

"Is it because Shangshanghai is the headquarters of Toutiao?" Deng Wei asked with some doubts.

Li Yongjin said: "There is also a possibility. Since Toutiao has invested in DiDi, Zhang Bo will probably get a lot of resources for Toutiao on the Shanghai Stock Exchange by just a few tricks."

"If it really means headlines, then we will be in more trouble!" Deng Wei said with a pale face.

If DiDi draws funds from other projects to Shanghai, then they still have a certain chance, but if Toutiao supports it, then Bumblebee will definitely be dead.

"We have no chance to fight against Toutiao, so Bumblebee must introduce a giant!" Li Yongjin said heavy.

"Baidu? Are you going to Yanjing in advance?" Deng Wei immediately understood Li Yongjin's choice and said, "But we are not famous now. Why should Baidu people support us with all their strength?"

Among the Internet giants, Alibaba and Tengxun invested in Kuaidi and Yaozhaoche respectively, and potential giant Toutiao invested in Didi, but only Baidu has not participated.

Online car-hailing is about publicity and burning money. In the future, only with the support of giants can we reach the highest position. Therefore, whoever can get Baidu’s support can have a place in the future online car-hailing market.

This is already the consensus of the online car-hailing industry. Li Yongjin and Deng Wei's original idea was the same. First, they would win Shangshanghai with all their strength and defeat other giants in Shangshanghai. After their fame came out, they would have the confidence to find Baidu.

But now DiDi's operation ruins all layouts.

"If you don't have a chance, you have to fight for it. If you don't go, you will die." Li Yongjin looked at the north and said slowly.

...

No matter what Bumblebee's reaction, DiDi has high subsidies and high publicity strategies, and has quickly promoted the trend of breaking the market in Shanghai. At the same time, DiDi has also opened Quxin's official account.

As long as users follow Quxin, they can operate directly on Quxin. The functions are the same as those of APP, and they can also simply use Quxin Payment to make payments.

Concentrating all offline life on Quxin is one of Toutiao’s strategic plans.

The nature of the public account's attention can prevent Quxin from expanding like QQ, which will eventually become super bloated, and it is unlikely to turn around.

Users who need these offline services can use Quxin to follow these needs to build their Quxin into a super platform.

This can also save the memory of users' mobile phones. Today's Android smartphones may run very quickly when they first bought them, but they basically start to stutter after half a year, and the memory is not enough, which will also make many people unwilling to have too many APPs on their mobile phones.

In summary, Didi has added a new promotion platform, and other competitors dare not apply for official accounts from Quxin at all.

In a dilapidated office building in Hangzhou City, Zhang Peng, the founder of Kuaidi, looked at the report about Didi and frowned and said, "Didi is so ruthless in Shanghai, it does not affect its promotion in other cities at all.

It seems that either Didie secretly obtained new financing, or Toutiao spent money alone to raise funds again."

"It should be, but it's very strange. If you don't have any problems with the capital chain and then be swallowed by Toutiao?"
Chapter completed!