Beruco is a medium-sized city located in the north of Alsace. Of course, this medium-sized city is relatively sparsely populated Europe. This is in China. Any larger town is more crowded than this.

However, although there are less than 100,000 people living in Beluco, it is the most important textile industry base in France. Almost half of French textile products come from Beluco. There are textile factories of all sizes and large. Even super brands such as LV, Chanel and Hermes have factories here, which shows the importance of this.

On June 15, on the third day after the Strass Conference ended, Zhou Ming set out to Beluko. Another person who accompanied Zhou Ming was named Jordano, who was the head of Beluko ​​Textile Group and one of the several major business owners of Harrusburg.

Although French clothing brands are famous all over the world, they are actually limited to those super brands. In comparison, the situation in other textile industries is not optimistic. They are basically working for those major companies, and Jordano's Beluco Textile Group is the largest one.

After Zhou Ming combined all the situations of large enterprises, he first chose Beluco Textile Group and wanted to re-formulate the company's future policies.

In fact, this approach is very problematic. After all, no matter how many companies merge with other companies, it always takes some time to digest it. Comprehensive systems between different companies, mergers between industries and channels, etc., etc., etc., also need to be handled in a coordinated manner. Of course, Zhou Ming also understands this point, but he needs to develop faster, so he can only take the risk of letting Caitlin and the financial team do these steps while running forward.

It is precisely for this reason that Zhou Ming only learned about the situation in Beruco for a day, and came directly with Jordano the next day. You should know that Beruco is also in the Alsace region, but due to the difficulty of traveling, it will take at least nearly four hours to drive. In other words, Zhou Ming and Jordano set off from Harrusburg at around 8 o'clock in the morning, but they did not arrive at Beruco at twelve o'clock in the morning.

When we arrived at Beruco, Zhou Ming and Jordano came directly to the company's office building, which was a tall building in the city center.

This made Zhou Ming very satisfied. It seems that as one of the largest textile companies here, this company is still very powerful at least locally.

Of course, in addition to coming to see the company, Zhou Ming’s more important point is that he heard that the business representatives of a branded company came to negotiate the OEM renewal.

Create your own brand and go your own way!

This is the future policy set by Zhou Ming for the Beluko ​​Group. Although Beluko ​​is now the best OEM factory here, and the company's main income is also from OEM products for famous brands, Zhou Ming wants to change all this.

After all, when building OEM for famous brands, the profits are very limited and they will be subject to others. All income comes from orders from other companies, and their autonomy and risk resistance are poor. Therefore, any possible company will take off the OEM after the accumulated technology matures and establish an independent brand. For example, Beluco Textile Group has been working as OEM for decades, which is an exception in the whole world.

"I have let Beluco merge so many small businesses and expand assets and channels so much. It is not to build the largest French OEM factory, but to let the company truly enter the market and take away what should have belonged to it!"

This is what Zhou Ming said to Jordano, and it is exactly this sentence. Jordano was a little hesitant and immediately firmly supported him.

However, Jordano didn't know that Zhou Ming didn't say anything: He needed every company that had passed a large number of mergers to grow into a giant in the industry! The Harrusburg family also needed the benefits and profits brought by these super companies, as well as the influence of these companies in the industry, because only in this way can they support the now weak Harrusburg as quickly as possible.

But then that's it, it's okay to make a decision like this, but if you really want to implement it, Zhou Ming has no clue.

There is no way to do this. Zhou Ming has never been involved in textile products before. It is impossible to understand this industry based on just a little data information. What is more important is that France was originally a concentrated place for the world's clothing brands. Giants such well-known names such as LV, Chanel, Hermes and Givenchy have long divided the market. What else can they do now?

Zhou Ming had originally discussed with Jordano that Jordano had not wanted to build his own brand before, but in fact he acted like this, but in the end, under the joint suppression of several major brands, he could only continue to build his own OEM factory.

"I have no way to enter this market at all! We have no promotional channels and no downstream agents, and we cannot even say that we are a major brand OEM factory to promote our quality, otherwise we will suffer infringement lawsuits. But more importantly, the market reaction is more important than these."

"Actually, to be honest, when I wanted to transform into my own brand, I was not interfered with or blocked by other big brands. However, a piece of clothing of the same style is hung in the window, and even our quality and style are better. Consumers always choose Givenchy Dior and Chanel, no matter how our sales staff explain it, it is useless."

"I remember very clearly that time, all the clothes we had not sold were filled with warehouses and were finally taken away by major companies at a low price. That time, I caused the group to lose nearly 100 million. Since then, I have never dared to have such crazy ideas."

This is what Jordano told Zhou Ming. In fact, this situation was expected by Zhou Ming. After all, if an OEM would be able to transform into a brand so easily, the world would probably be filled with brands, and more of it is like Jordano who wants to build a brand but never can do it.

This also sounded a wake-up call to Zhou Ming, proving that this matter was not that simple, and he had no good ideas now, so he could only take one step at a time and then go to Beluco first.

However, what Zhou Ming did not expect was that Zhou Ming's performance of saying nothing, but instead gave Jordano confidence, making him think that this was a confident performance, so he supported Zhou Ming so firmly, which made Zhou Ming very embarrassed. Of course, in order to maintain the confidence of the manager, Zhou Ming did not explain anything to him, and continued to pretend to be cool.

In this way, Zhou Ming was calm on the surface, but in fact he was very confident about the future and walked into the Beluco Building with Jordano.

This building is similar to many office buildings in China. There is a communication room and a main entrance hall when entering the main entrance, and then the two sides are their respective offices.

It was such a building. When Zhou Ming and Jordanno walked into the main hall, they heard a burst of noise.

Jordano was a little embarrassed about this. He told Zhou Ming: "It's the voice in the conference room on the second floor. I think this should be the business manager who renewed the contract by those brand companies, but I didn't expect it to be so intense."

Zhou Ming waved his hand and said it was not important: "After all, I asked you to let go of everything these days and go to the meeting first, so I'm afraid these guys will lose their temper here when they are anxious. No matter what, let's go up and take a look first."

Then Zhou Ming and Jordano walked upstairs together, but when they came to the conference room, the situation here surprised them a little.

"You trash! I tell you, it's only when we give you orders, your factory can start construction. If it weren't for us, you could only beg! We are your masters, you are just our slaves! When can slaves neglect their masters so much? Do you know that we have been waiting here for two days, and your current attitude makes me very dissatisfied with it?" Someone was roaring.

"I don't know what I heard. You actually told me that your CEO, Mr. Jordano, was on a business trip? I'm so stupid. Because everyone knows that the most famous companies in France and even the world are here. Now is the critical moment when we are going to sign the next contract with your OEM. Is there anything more important than us at this time?" Someone emphasized, speaking sarcastically.

"It's very stupid for you to do this! You have to figure out your identity. You are just our OEM factory. All your income comes from our orders. In other words, as long as we don't give you orders, you will have to die if you don't have income! But now you make me very angry. Isn't there anyone who can sign this contract with us?" Someone directly threatened.

This is what Zhou Ming and Jordano saw when they walked into the conference room. Several business representatives were roaring angrily, and some Jordano people kept apologizing to them and explaining: "Mr. Jordano is indeed on a business trip now, but he is coming back soon. Please give me more patience? Of course, we attach great importance to your big customers, you are our parents for food and clothing..."

Seeing this situation, Jordano subconsciously took two steps faster and explained.

"Isn't this Bare, Charles and Mr. Gaston? I'm sorry I came back too late, which made you so angry. I think my sins must be unforgivable by God. But please believe that we are still the closest partners, and the decision to renew your contract with you will not change anyway. You also know that our product quality is the best!" said Jordano.

When he spoke, the people there noticed that Jordano was back. Jordano's people were about to burst into tears. After all, it was really uncomfortable for them to face those people alone before. They were scolded like their grandson when they met every day.

The business representatives were stunned for a moment, then exchanged their eyes and walked up and said, "Mr. Jordano, it's great that you're back, but because you've been out for too long, we've wasted too much time here, so I think the contract between us may have to be reconsidered, and maybe some punitive conditions will be added."

Just a light sentence changed Jordano and others' faces, obviously this is not the first time.
Chapter completed!