At 4 pm, Hailan Group 001 conference room.

It was originally a large-scale market event for the company in autumn and the largest corporate show of the year. In addition, there was a high-end new product and home appliances going on the market. The group planning department and related service companies already had basic framework plans.

However, the marketing department and brand department just received the news that Chairman Yu of the Group also wanted to attend the meeting, so the specifications of the meeting were improved in half an hour. The group's brand department, planning department, marketing department, marketing department, event department, third-party advertising service companies, exhibition companies, and several relevant deputy general managers of the group all attended the meeting. The conference room of one or two hundred people was full.

However, Chairman Yu refused to sit in the position of the host, but chose to listen to the audience at a corner not far from the host position.

The host of the meeting was Zhang Yang, the marketing department director of the department who was mainly responsible for the autumn event. Zhang Yang is nearly 50 years old and is one of the veterans who has been with Yu Jinlong during his entrepreneurial period. He has been in this position since the establishment of the marketing department.

Even though many elderly people at the same time were promoted to vice president or left the front line, because he was still active in his thinking, he was indeed average in terms of professional ability, management ability, and professional qualities, and he was in charge of related work in this position.

However, many practical work has been specifically responsible by several deputy ministers and young people below, especially market research, plan writing and event coordination. Zhang Yang's only participation is reading documents, signing, and occasionally putting forward some opinions. Some successful methods and experiences from more than ten years ago. Whether it is practical or not today, the people below can only obey or use them as alternative plans to avoid unpleasant cooperation.

Speaking of which, Zhang Yang didn’t know much about the specific content of the large-scale promotion plan for this autumn. When he heard Chairman Yu personally participated, he learned about the general plan through his subordinates half an hour in advance and came to attend the meeting in a hurry. In fact, several vice presidents, like Zhang Yang, did not know much about the specific information about this event, because Chairman Yu came here temporarily when he attended the meeting.

Therefore, the relevant departments of the brand department have prepared thick notebooks for everyone. Chairman Yu, including every vice president, was sharpening his guns in the face of the battle, especially the vice president and several ministers. They thought that they should never show their fear in front of the chairman.

"Dear colleagues and leaders, we Hailan have always advocated not talking nonsense and paying attention to efficiency, so we directly jinru topics.

The main topic of today's meeting is about the launch of Hailan high-end plasma TVs and the launch of the autumn and winter battle. We all know that the Golden September and Silver October, plus the rumors that the domestic real estate market will be liberalized, the sales of home appliances in autumn and winter account for more than 70% of the entire year.

Of course, it also affects the enthusiasm of dealers next year and the high-end of the entire series of products in the future, because the high-end products on the market are now being dominated by foreign countries, especially Oumei and Dongyang countries. This time we will try the waters with plasma TVs, including air conditioners, refrigerators and washing machines in the future, so it is crucial to launch new products in autumn.

Our plan has also been discussed several rounds of meetings and discussions. Everyone has a printed version of the plan. I will not read it according to the script. I will only talk about the key points of the plan, and then everyone is welcome to actively discuss it."

"This autumn plasma new product launch conference and autumn and winter battle are national actions, but with the capital Longdu and Green Island City as the focus, the requirements are to blossom in full. We must cooperate with TV, newspapers and outdoor advertising, as well as the diversification of ground activities.

Let the news of the new product launch reach all large and medium-sized cities across the country. The theme of this ground event and autumn and winter battle is called "Sea Blue First Class Tour", which indicates our service upgrades, product upgrades and function upgrades.

The relevant main visual and materials have been completed electronic versions. As long as the leader signs, the production cycle can be performed. The production cycle takes half a month, and the logistics will take about ten days to reach the country, including the training materials of branches across the country.

In other words, we only have about one month to complete all preparations. Now there are about two months left before the National Day holiday, so there is still plenty of time. The specific division of labor of department heads and personnel is implemented by each department. It is necessary to ensure that the implementation work is done a good job in the month before the event, especially the staff of the department, who must be proficient in the functional concepts and marketing terms of new products.

Regarding this event itself, the main activities carried out by Longdu and Green Island are the first class experience sales month, establishing first class event venues and cinema-style screening centers, so that the participating citizens can enjoy our plasma TV like the Jinru Cinema.

We will also print visiting vouchers similar to movie tickets. With the voucher, our first-class theater can be scrapped, with the amount from 99,999 yuan. We can use the same value when purchasing new products, which is equivalent to a coupon.

The main responsible department of this event is our marketing department, which is coordinated by the planning department, brand department, event department, and third-party cooperative companies as the event and publicity support. Then the media publicity of this event must reach more than 200, and the TV and newspapers of each provincial media must have sufficient brand and event information, especially Longdu and Green Island, which must achieve comprehensive coverage of sea, land and air information.

Especially our winning weapon parasol and cultural shirts for many years are very popular among merchants. This time we have also redesigned the cultural shirts according to the event to ensure the enthusiasm and enthusiasm for participating in ground events.

As well as the media effect brought by onlookers, as well as the first domestic brand to launch high-end plasma TVs, we arranged in-depth media interviews and asked to conduct exclusive interviews with the chairman in the name of state TV stations or arrange special TV topics in the name of provincial TV stations.

In line with our new century theme, we hold high the "national industry flag" and become a world-class brand. We completely break the monopoly of Oumei and Dongyang brands in high-end products, and achieve the upgrading of technology and marketing.

Then, based on the dealer's pickup volume, the marketing feedback was increased, which made our first round of marketing achieve a huge start. Our preliminary estimate was to gain about 10 market share in the high-end market and completely break the one-sided situation of international brands in five years. This is the group's long-term plan, so we must fight the first battle well for the company's goal.

I won’t say much about the specific details. Let’s ask the heads of various departments and major participants to speak, especially the implementation of the design activities. If you need the group’s support, we will cooperate fully today.

Yu Dong is here. Before the meeting, Yu Dong repeatedly reminded me that everyone must talk about their views on the project. They cannot just come with their ears. They must brainstorm. This is also the fine tradition of our group.”

Zhang Yang introduced the project in one breath and felt relieved. Thanks to his eloquence he has learned over the years and preparations for sharpening his guns in the face of battle, it seems that he will participate in more specific projects in the future, otherwise he will be eliminated by the ever-changing market.

Turning his head to Dong, he said that he had finished his speech, signaling Yu Dong to say a few words, Yu Jinlong nodded

"Brand department, planning department, activity department, including our third-party service company, I also saw Mr. Li, the leader of Green Island Branch, who is also here. Everyone talks about their opinions, especially the young deputy ministers of several departments. I know you are responsible for some specific plans and implementation, and your ideas are broader. You must speak. OK, who will start first?"

A young man next to Zhang Yang stood up, "Dong Yu, hello to all leaders and colleagues. My name is Wang Wenxuan. I graduated from Jinghua University and is the deputy director of the marketing department. The direct leader is Zhang Yang and Zhang of the marketing department. This plan was also formed under the leadership of our market.

I personally think that after all, it is a test of high-end products, and the discounts can be greater, such as trade-in with old TVs, high discounts for old users of the company for more than 10 years, and the colors of cultural shirts are also strived to diversify.

It has been white for ten years. I think the main color of our corporate culture is blue. You can make a batch of blue cultural shirts, including couples cultural shirts, you can try it.

In addition to sun umbrellas, you can also make a batch of personal umbrellas. The gifts are more diverse, so that the number of participants in the on-site event will be more and the atmosphere of the event will be better.”

With the opening of Zhangyang, the following discussion became lively, nothing more than the details of the event, as well as promotional products, how the media reported it, etc.

Seeing the on-site discussion, there was no different opinions on the topic of the event and the content form itself, Zhang Yang breathed a sigh of relief. The next step was division of labor, production and training. These tasks were familiar to the marketing department and were no longer difficult.

Yu Jinlong listened to it for more than half an hour, but in fact he felt a little dissatisfied or anxious. Similar plans and events were done ten years ago, but the scale of the events was different, the intensity of the promotion was different, or the fees given by the group were different.

As for innovation, it can be said that it is not good, but if you want to talk about how to innovate, you have always dealt with the government and capital market, and engage in management, you are not a creative talent.

Although the media praised him for being high, he knew very well that the times were creating heroes. In the era when he was the factory manager, the transformation of the planned economy to a market economy was not only successful, but also successful. Those who made clothing, beverages, milk, motorcycles, real estate, and those who made real estate were successful.

However, more than ten years have passed, and a group of early successful companies have been acquired by foreign capital or have declined. Home appliance companies need technology and talents, and more scientific management. They have paid attention to management earlier and introduced the world's most advanced technologies and production lines with the support of the country, so they have always become role models for domestic companies.

However, under the reputation, if the company still has such a level of strategies and solutions, it is not what it wants at all. Compared with the playing methods of Southern home appliance companies in the past two years, its company is far behind in brand and activity format.

Could it be that Hailan can only repeat the past continuously? Even if these experience methods are out of date, even if everyone knows that innovation should be done, it is based on conservatism and past success, and even more because of the company's reputation???
Chapter completed!