Green Island is the highest floor of the tallest building in the city.

The name of this building is "Hailan Building".

Hailan Group is a corporate group that has risen in Oriental Dragon Kingdom in the past 30 years. It started with the production of home appliances and has now spanned many industries such as home appliances, finance, real estate, culture, and tourism. It is a well-known domestic enterprise group. Two years ago, the country's No. 1 leader came to Hailan Group for inspection. The chairman of Hailan Group proposed the slogan of becoming a world home appliance giant and a world-famous brand, and was strongly recognized by the head of No. 1 leader. Now, the photo of the No. 1 leader and Chairman Yu Jinlong is enlarged on the huge corporate culture wall, and behind the boss's desk of Yu Jinlong's office. As long as a guest enters the door, you can see it at a glance. This inspection and this photo have made Hailan Group obtain countless preferential policies in Green Island City and Dongshan Province, and have countless development opportunities.

Chairman Yu Jinlong is now standing in the chairman's office on the highest floor of Hailan Building, and outside the window is the endless sea.

More than 20 years ago, Yu Jinlong was a young man in his 30s. With the pace of reform and opening up of the Oriental Dragon Kingdom, he became the director of the "Sea Blue Refrigerator Factory" at that time. At the same time, he introduced the world's advanced production lines to produce refrigerators of the internationally advanced level at that time. Through a series of scientific management and talent training, he became the most well-known enterprise group in the Oriental Dragon Kingdom today.

But today, Chairman Yu Jinlong is not that happy.

In the morning, the group held a meeting with important customers from Europe. At the meeting, I mentioned the group's magic weapon for winning, which is the super service system. Domestic customers are very satisfied, and European partners do not think so, because in Europe, the product quality is very good, and consumers do not want too many services and phone calls after purchasing the product. In Europe, excessive calls and services are considered to be harassment without allowing them, and it also affects the reputation of the company. This proves that the core concept of the company is still far from the world.

In addition, according to market feedback, Longguo's manufacturing level is getting higher and higher, and the market share is getting higher and higher. Ordinary products such as TVs, refrigerators, washing machines, etc. are basically the world of domestic brands, but high-end products are still occupied by Dongyang and Europe. There is basically no difference in the core components and process of an international brand, but international brands can sell 40,000 yuan for Longguo coins. Hailan Group, including many domestic companies, can only sell 20,000 yuan for products. The key is that consumers still think that international brands are better, and air conditioners are the same. The same refrigerator engines and core components and the same production line. Foreign brands can buy nearly 10,000 yuan for the price, while the brands led by Hailan Group are less than 4,000 yuan. This is the brand gap. Of course, as an international brand, Dongyang and Germany have low maintenance rates, and patents and textures are indeed unique in all aspects.

There is also talent. After all, Green Island City is a small coastal city. It is far away from Longdu, the capital of the Oriental Dragon Kingdom, and is far away from the cultural and economic center. In addition, the company is also state-owned and its salary must be basically the same as that of state-owned companies. Therefore, many senior talents are difficult to recruit, or are poached by the newly emerging home appliance groups in the south. As the new century approaches, the competition for talents is becoming increasingly fierce, and the advantages of Hailan Group are not obvious.

At two o'clock in the afternoon, a typical Green Island girl was tall and lively. Yu Jinlong's secretary Li Yao knocked on the door of the chairman's office: "Dong Yu, the guest you invited has arrived."

"Well, invite him in." He said that, and quickly walked to the door a few steps to welcome the guests he invited. You should know that Yu Jinlong himself is the leader of an entrepreneur and a member of the country's central committee. Even the local deputy mayor may not be so enthusiastic. As for the local banks who are asking for loans, including many banks' presidents, it is difficult for him to make an appointment.

"Dong Yu, you seem to have something to worry about." The visitor was an old man who was telling fortunes at the seafood market in the morning. He was just dressed in Tang suits and was more particular. At first glance, it was from everyone's works.

"Old Jiang, I do have something to worry about, so I'm going to chat with you, please sit down quickly." It seems that Yu Jinlong and the old man are old friends, "It's rare that you are in Green Island recently. I only found out yesterday that I want to visit you. First, I'm really busy, but I don't know where the dragon is, so I invited you here and take care of you."

"Haha, why are you polite? Come here to have tea and chat. From this perspective, it's also good to look at the sea. Hailan has become older for more than 20 years. I remember when you first met me, you were still a young man in his 30s."

"Yes, it's been more than 20 years in a blink of an eye. If I hadn't listened to your advice, I wouldn't have achieved what I have today. By the way, you are still the invisible major shareholder of our company. However, for so many years, you have not participated in the management and don't pay dividends. I feel uneasy that it will be useful one day."

"Haha, nothing is this? I don't need money either." The old man called Mr. Jiang took the tea sent by his secretary Li Yao. "The tea leaves are good, just give it to me at that time, but it depends on your bad mood. Is the international market very unrest?"

"Yes, the standards are different. There is also an indescribable force that has been suppressing our Longguo enterprises. A few days ago, I attended an entrepreneurs meeting. Not only our enterprises, but many enterprises encountered such problems. Technology, standards, trademarks, and capital were attacked in all aspects, especially in the West. Many patents were registered and we invested a lot of funds. But from this perspective, it was almost meaningless. So I will ask Mr. Jiang if it is necessary to open up the international market at this time."

"Oh, I am a practitioner and I don't know what kind of business operations are, but your feeling is right. There is a force in the West that exists. They want to abolish more Chinese companies and assets, including the financial crisis that affected the whole world some time ago. They have their shadows. They are all forces. Look, almost all food and beverage companies, daily chemical companies, and industries related to national economy and people's livelihood have been controlled or acquired. This is not as simple as it seems. They control Chinese companies and assets in this way to achieve a certain level of

An unspeakable purpose, but, after all, it is a business matter, and they must abide by international conventions, so they have established a set of standards and used assets that have accumulated for hundreds of years to bully us. But it doesn’t matter, our current product quality and technology are getting better and better, and it will not be so easy to be defeated. The key is that companies must join forces and face them to have a chance of winning. More things will be solved. As long as you manage the company well, the place I chose for you is a Feng Shui treasure land, which will bless you to continue to develop, safe and auspicious."

"With your old words, I'll be relieved. However, you said that your shares will be given to a young man at that time. I have never asked. This is not a small amount. You are old and have no children. Should you buy a villa or something for you on the beach?"

"It doesn't matter. Not only do I have shares in your company, but I have shares in hundreds of companies in China. When it needs to be transferred, I will tell you that this money and these equity will be of great use at that time."

"Then I'll listen to your old age, what are your instructions?"

"Golden Dragon, don't forget your roots at any time, and go deep into the masses. Many times, there is no right to speak without investigation. Learn more about grassroots work. You cannot be arrogant. Learn more from young people. The future technological development will exceed our imagination. Our learning ability is not as good as young people. We are not as sensitive to new things. You are also old and you have to hand over more responsibility to young people." Mr. Jiang pondered for a moment. "The old comrade who started a business with you should take a step back to the second line. Otherwise, once you make a contribution, you will hinder the development of productivity."

"Thank you Mr. Jiang, I remember your teachings. It's true that some methods in the past are getting worse and worse today. We must use new thinking and new methods. This is the advantage of young people. I'll listen to you. There is a planning meeting for an annual large-scale event later. It seems that I want to participate and listen to what new ideas young people have."
Chapter completed!