I have opened a new book "I Upgrade in Xiaobai's Literature". I would like to ask all book friends to collect, recommend, and leave a message! Ants thank you!

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In fact, Xiao Feng had already started to make plans in the high-end catering field a few months ago.

Speaking of high-end catering, there are actually many companies in China that do well.

For example, the earliest Jiangnan did a very good job, and even news of his intention to go public was reported.

Moreover, the valuation at that time had exceeded 30 billion. You should know that it was in the era when the Internet tide was just emerging.

At that time, the valuations of many Internet companies were not as high as those of this catering company.

Xiao Feng still remembered it very clearly at that time, when he had just gone to college.

There was a rich guy in his dormitory, so he invited everyone to eat at that restaurant once.

That was the first time Xiao Feng attended such a high-end restaurant. It can be said that this restaurant gave him a very good impression.

It has a decoration style different from other domestic catering companies at that time, and the decoration alone seemed very high-end.

As for the dishes, Xiao Feng only has one impression, that is, it is expensive.

The taste is just that, it cannot be said to be undelicious, but it is not very amazing.

The only thing that surprised him was the price. There were six people in the dormitory, but they ate more than two thousand.

And this is because no one has let go of eating. If everyone has let go of eating, it is probably not possible to get this meal without three to five thousand.

Since then, this store has left an impression on Xiao Feng, which is that it is flashy and unreal.

We can't say that he is not good, we can only say that the customer groups he targets are different.

People target the mid-to-high-end business people who order food without looking at the menu and pay more attention to the environment when eating.

Of course, these people are not afraid of spending too much money when they have a meal here. Anyway, they can go back... they don’t have to pay for it themselves.

But ordinary people are different. The environment here is good, but they are not full and the price is expensive. This is not something that ordinary people can accept.

So although the store was once popular because it was going to be launched, Xiao Feng was not optimistic about it at that time.

The situation later was indeed as expected. On the eve of the listing of this store, he was rejected by the China Securities Regulatory Commission.

Then the country issued regulations prohibiting high consumption, and the store collapsed in an instant.

Later, he sought listing on the Hong Kong Stock Exchange but had no result, so he had to be taken over by another capital.

Poor the founder of this store? He worked hard for twenty years? In the end, he made wedding clothes for others.

Since a certain Jiangnan, high-end catering in China has been no longer popular because of the guidance of the general trend.

On the contrary, relatively affordable mid-to-high-end catering has become the mainstream in the catering industry.

For example, some places that have been extremely popular in recent years? There are also some villages, etc.

These two companies now have many new stores in China. To be honest, Xiao Feng has also been there.

But his impression of these two stores is also very ordinary.

For example, somewhere to go? He had been to this hot pot restaurant at the earliest.

At that time, the price of this store was relatively affordable and the taste was OK. And what they most famous was the service? It was indeed quite unique.

But in recent years, I don’t know if their store is becoming more and more famous, which has led to their popularity.

It’s because the boss no longer looks down on the two money in the hands of poor people, and the price of their family is getting more and more expensive.

Xiao Feng remembered that ten years ago, he went to their house for a meal and the two of them could eat enough to be full in less than 200 yuan.

But now? The two of them went to his house, but there were only three or five hundred? You can't get out at all.

As for a certain village, Xiao Feng never figured it out.

With the name of pasta specialty? But in fact, the pasta tastes average, the most important thing is that the price of their house is also not cheap.

After a meal? Spending three to five hundred is a basic operation.

And the most important thing is that this store does not have the affordability that their hometown should have.

Xiao Feng had also visited restaurants in Meng Province before for dinner? The store was quite affordable.

Although the price may not be cheap, it will definitely make you overwhelm.

But this store is different. The price is not cheap, but the amount of dishes is hard to describe.

I don't know who I learned it from!

Anyway, he didn't understand how popular this store was.

But he didn't understand it didn't matter. Anyway, these two stores are definitely the top mid-to-high-end restaurants in the domestic catering industry.

Nationally, we must be famous and powerful.

However, Xiao Feng wants to enter the mid-to-high-end catering industry now, what he wants to do is not the same as these two companies.

What he wants to do is a high-end chain in the mid-to-high-end catering industry.

The number of stores he wants to build does not require as many as that of famous chefs, but his ability to make profits is definitely no lower than that of famous chefs.

Haven’t you seen that Apple’s shipments do not have any advantage in the mobile phone industry, but it can take away 80% of the profits in the mobile phone industry.

This shows the benefits of the high-end market.

Because in this field, a considerable number of people do not consume rationally.

For example, some people first bought apples when selling kidneys, but now they have overdrawn Huabei, and they also have to buy apples when installment installments.

I clearly earn three or five thousand yuan a month, and I live in a cubicle in a big city. Every month I spend on rent and food and drink expenses, I basically have the moonlight.

But in order to save face, I just want to buy apples.

And it’s also a bit convincing, Apple is the system is good and it’s smooth.

But you can't even eat food anymore, Apple's system is smooth and has a Der function.

Who would look down on you for a moment or two?

Of course, mid-to-high-end consumption in the catering industry is a completely different matter. Since the country explicitly prohibits public funds from eating and drinking.

The various private clubs, all kinds of private dishes, or high-end restaurants that were popular in the past have fallen.

However, after all, there is still market demand for mid-to-high-end catering consumption.

Some rich people don’t like to go to crowded restaurants to spend.

People just like to spend in hotels with better environments and simpler environments.

And sometimes it is not appropriate to entertain some guests and go to ordinary small restaurants.

On the one hand, it is not worthy of the identity of the guests, and on the other hand, it is also because of the sincerity of inviting guests.

Therefore, there is still a demand for mid-to-high-end catering market.

This is also the main reason why some places and villages have become popular in recent years.

Although the two of them are not cheap, they do offer something different from ordinary restaurants.

One is special, even the ultimate service, while the other is providing unusual food flavors.

Xiao Feng also saw the profit margin of the catering industry. The Cyclops he founded came for this field.

And this cyclaki is mainly about health.

Since planning the brand, he has formed a special team to position and plan the store.

This team can contain hundreds of people inside and out, and the work characteristics of these people are varied.

Some are researching the taste of dishes, some are researching the nutrition of dishes, and some are technical support for the store in making software.

Anyway, his plans are quite big this time.

And the ultimate mystery of this Cyclops is actually the standardization of high-end products.

This is also what their celebrity chef group is best at.

Taste standards, food portion standards, and then nutrition range standards.

To put it bluntly, what they have to do is to make more high-end Chinese fast food.

Previously, famous chefs made Chinese fast food in the ordinary mode, and adopted the central kitchen supply model.

It is when they make all kinds of fast food into dishes at the factory on the island, and then deliver them to various stores.

Then when each store receives an order, it will be OK just by opening the cooking bag and heating it up.

This will achieve the standards of unified portion, unified nutrition and unified taste.

As for high-end hotels, you naturally cannot adopt this model.

Especially our domestic high-end restaurants rely on the chefs behind them.

If the chef has good skills, then the dishes in this restaurant can attract customers.

In this way, this restaurant has a selling point and a gimmick that can be hyped.
To be continued...