In an office on the third floor, James was rubbing his brows and listening to his assistant's work report.

"James, the situation is not very good now. The Milan Supreme Court verdict has been issued. In Italy, our brand has become a copycat. In addition..."

Speaking of this, the assistant hesitated for a moment.

James said dullly: "What else is bad news? Just tell me, I can bear it."

"In addition, in Spain, France, Britain and other countries, the other party has registered trademarks and is preparing to open a store. Also, in the Asia-Pacific region, they have entered the largest market in China, and the two stores have officially opened. And when they are doing marketing, they claim that they are the real Supreme."

The assistant told all the bad news in one breath.

James sighed, this was really entangled.

Supreme is trapped in the United States, and it is basically impossible to expand outside.

This is also my negligence and did not register trademarks from various countries in advance.

But he can't blame him for this. Not to mention that Supreme was just a street shop selling skateboards at the beginning, even many traditional big brands have suffered the loss of trademark maliciously being registered.

By the time Supreme started to be made, others had already registered the trademark.

What makes people even more helpless is that it is completely reasonable and legal to register a trademark, and there is absolutely no problem with the process.

During the two-year public announcement period, I didn’t notice it at all and did not protest.

This means that I have given up the power of Supreme trademark in those internationals by default, which is also the key to my loss of the lawsuit this time.

Trademark laws are also very complex around the world, and few companies can consider global registered trademarks as soon as they are created.

The more common ones are the Madrid Agreement on International Registration of Trademarks. Both the United States and European countries have joined this agreement. In addition, many countries have not joined this organization, but have formulated their own trademark laws, such as China and other countries in the Asia-Pacific region.

"Then do we have to admit defeat?" James asked in distress.

"You can continue to sue the other party and bring the lawsuit to the international court!" the assistant replied.

However, Assistant and James both knew that this path was difficult to follow.

Although the International Tribunal sounds very famous, in fact, the process of lawsuits here is extremely complicated and takes an extremely long time.

Moreover, the probability of winning the case in the International Court of Justice is not very high.

James also knew that the key to the problem was that the opponent was stronger than his, and Italy was the opponent's base camp. How could he survive the opponent when he was suing there?

However, if he admits defeat, James can't swallow this.

It is clearly my own brand and people all over the world know about it, but why did I become a "fake" and the one who will suffer losses!

When he was looking at the assistant speechlessly, the secretary knocked on the door and walked in.

"Mr. James, I have a phone call from China and said that there are important business cooperation and I want to talk to you personally."

James was stunned for a moment. His Supreme brand had no business in China, so how could anyone find him there?

However, he still instructed the secretary to transfer the phone number in, wanting to hear what cooperation the other party has. No matter whether the result is successful or not, it is not a bad thing and it cannot waste much time for him.

This call was called by LISA.
Chapter completed!