Is the Supreme brand popular?

Of course it is very popular. When it was the most popular, it was not only the traditional big brands who rushed to cooperate with it.

Even some of the big brands that cross the border, such as Mercedes-Benz and Samsung mobile phones, have been jointly signed with Supreme.

Of course, the Supreme jointly created by Samsung and others is not a genuine Supreme, but a copycat brand...

Not only are there many copycat brands in China, but there are actually many copycats abroad, and some of them are also well-made.

This copycat is called Supre, and there is another copycat brand called Supreme    Spain. Both brands belong to one company.

It is said to be founded by the Italian mafia Cmora family, a company called International    Brand     Flim, a very well-known "counterfeit brand" company. It has also had Virgil in the past.

It is this company with a mafia background. It avoids legal loopholes and registers Supreme trademarks in Italy. Supre, which has the right to use it, can be said to be quite "business-oriented".

When it comes to Supre's "great achievements", then the successive battles with the American genuine Supreme can be regarded as a classic among classics.

The lawsuit between the two sides was in full swing. In the first round of rights protection, Supreme, the American genuine Supreme took the lead and announced the seizure of 12,000 fakes from Supre in the judgment of the court in the Milan and San Marino, and exhaled a lot of anger.

But then in the second round, the Italian Supreme Court ruled that the American Supre had no infringement, so some of the goods seized before could be retrieved and sold legally. This shows that genuine goods have no way to operate counterfeit goods.

In addition to winning the lawsuit, Supre's development was also smooth. Countless celebrities have also visited Supre to spend money and even started opening branches in European countries such as Spain.

The momentum was even greater than that of the American genuine Supreme.

What's even more excessive is that they even began to sue the American genuine Supreme, demanding that the court ban the brand from being sold in Europe and Asia-Pacific.

At the same time, before the authentic American Supreme opened a branch in China, Supre had already arrived in Yangcheng, and each of Pengcheng opened a store.

He also held an art exhibition called "Shizi Road Intersection" with a cultural unit in Yangcheng, which also received a good response. It seems that domestic development has been planned for a long time.

In addition, it is worth mentioning that in China, we may have seen Supre's success.

There is already a "smart" domestic company that has registered a trademark of "Supreme    NYC" and opened a store in Pengcheng. The store logo, decoration, and display layout are of course consistent with the authentic Supreme.

...

Is this trendy brand worthy of acquisition? How to deal with a lawsuit with counterfeit goods after the acquisition is a question that Wang Ye needs to consider.

Although Supreme is very famous, to be honest, the company's sales are not high and not too valuable.

Because Supreme has several stores in the United States, and then he joined forces with others to open eight stores in Japan.

Naturally, there will not be much sales.

Of course, this is also its savvy.

If this kind of niche trendy brand really opens many stores, it will be a big deal.

Naturally, it will not be so popular among people as it is now, and what you cannot get will always be in agitation.

It is because it is difficult to buy that people are so keen on.

This is also considered hunger marketing.

Therefore, if Wang Ye wants to buy this company, it probably doesn’t cost much.

The founder of Supreme is now overwhelmed, and it is still very likely that he is willing to sell it.

However, after buying it, you will face the Italian local snake and the mafia family with a deep background.

If you can't handle this family, the brand you bought will have little meaning.

...

At night, Wang Ye made two calls, the first to call Charles from Britain.

"Charles, our fund plans to make an acquisition, which is a fashion clothing brand in America. However, if this brand has a dispute with the Italian Cmora family, can you settle it?"

At this time, it is the turn of several directors of the foundation to work hard.

The relations between European countries are complex, but the Crown Prince of Britain obviously has enough influence.

After Charles asked what was going on, he said without hesitation: "Leave this to me. If this brand is acquired by our foundation, it is our brand. In Europe, no one can infringe on our interests!"

This is Wang Ye’s confidence. He used the foundation as a bond to bring together several of the most influential families in Europe.

Since these families have gained great benefits, they must also contribute their efforts at critical moments.

They are not working for the king's deeds, but for their own interests. Of course, they are more attentive and are confident when they come forward.

Wang Ye's second call was to the Spanish Crown Prince Alfonso.

He asked Alfonso to make some preparations in advance. Once the foundation obtains the Supreme brand, it will immediately sue the counterfeit brand in various parts of Europe.

What James, the founder of Supreme's brand, cannot do not mean that Wang Ye cannot do it. This is the gap in strength.

Those who are weak in strength can only swallow their anger when facing infringement, but those who are strong in strength can be polite if they don’t bully others. How can they be bullied by others?

...

To acquire such a small brand, it will only cost tens of millions of dollars, so of course there is no need for Wang Ye to take action personally.

In addition, the construction of Goddess Island has entered a stable period, and LISA does not need to stay there all the time. It can go back to China to rest and rest and do other things, so Wang Ye transferred her back to take charge of this matter.

In the past year, LISA has basically stayed in Copenhagen, and it is hard to do it. After all, she doesn’t need to go to the construction site to work in person.

But worrying is certain. Even though she has the help of a professional team, she has made the decision, so worrying is inevitable.

LISA also looks a lot thinner, but she is still in good spirits.

"Boss, the development of Goddess Island is very smooth. The main project will come to an end in the second half of this year, and then soft furnishings, which are expected to be put into use next year."

LISA said happily, revealing her white teeth.

"Excellently done, LISA, I will remember you a great achievement this time!" Wang Ye praised.

If it weren't for LISA, a trustworthy person, who was there, Wang Ye wouldn't know who would give such a big construction project to.

"I should have a long vacation for you to have a good rest, but there is one thing I have to leave to you to do. After this matter is done, let's have a good rest." Wang Ye said with apologies.

LISA smiled sweetly: "It's okay, Mr. Wang, I'm not that tired in Copenhagen, and I have a tacit understanding of cooperating with China Construction Company. If you have any questions, just tell me directly."

Wang Ye told her about the acquisition of Supre, and told her about the detailed information about the company and the recent troubles.

LISA read the information, thought for a moment and asked, "What is the budget for Mr. Wang to acquire this company?"

"50 million cap!" Wang Ye said without hesitation.

For such unlisted companies, if they are valuated, they will of course have a complete evaluation system.

Supreme is not large in size. If you look at the sales and profit margin, it may only be worth 20 million US dollars.

However, one thing that cannot be ignored is its brand premium!

As a well-deserved brand of street fashion brands, its brand intangible value is very good. With this brand alone, many companies are rushing to buy it for 50 million US dollars!

If we add this together, it should start at 70 million US dollars.

However, Supreme is facing a dilemma now, and is being chased by counterfeit brands. If this problem is not solved, the future of this brand is worrying.

Therefore, Wang Ye gave a psychological price of 50 million US dollars.

This is a bargain, but not everyone is qualified to pick this bargain.

Many people know Supreme's current dilemma, and everyone in the circle knows it.

However, Supreme, which has always been very popular, now no one talks about the acquisition, which is because everyone knows that Supreme is very troublesome and its opponents are too strong.

In Europe, who doesn't know the Kmora family, and who dares to provoke this mafia family?

Of course, there are many people who can suppress the Kmora family, but in the clothing circle, there is no such person yet.

In other words, there is no need for some people to fight with such a family for the sake of Supreme, which is easy to lose more than good.

That is, Wang Ye, he just considered the impact of Supreme on his clothing industry layout.

After taking this brand, Wang Ye doesn't expect it to make much money.

However, Supreme's influence and driving force are not comparable to ordinary brands. It can be said that this is a "booster"!

It can help its main brands take off.

Therefore, this is also a key "chess piece", and Wang Ye is determined to win!

As for the mafia family, Wang Ye didn't take it seriously at all. He has been in Europe for so long, and his connections he has managed, plus his current identity.

A small family of mixed blacksmiths cannot be on the table at all.

If the other party knows a little, then solve it in a harmonious manner. Perhaps Wang Ye can give the other party some benefits.

If the other party can't see the direction of the wind clearly and wants to act arrogantly, then I'm sorry, Wang Ye can use them to "kill the chicken to show the monkey" and show off his "muscles".

in the country, many things are inconvenient to do, and Wang Ye is also holding back his business and doing his business in silence.

But can you still be bullied abroad, especially in your current base in Europe?!

...

Manhattan, New York, is an ordinary street and an inconspicuous three-story building.

This building should be a bit historical. The blue-gray exterior walls are a bit mottled, and the walls are painted with various unknown graffiti.

This is Supreme's headquarters.
To be continued...