Chapter 55 Old Fox
Today is the 16th day, the weather is clear and the sun is shining. Wang Ye walked out of the hotel and drove to Ma Kaixuan's company. The company is not far from the hotel, and it took more than ten minutes to drive along Xiangjiang Avenue.
This is a six-story single-family building. The exterior of the building is decorated with large pieces of glass, which looks crystal clear and exquisite. A large door sign "Triumph Brand Management Company" was hung at the door. It seems that the entire building is owned by Mr. Ma, and its strength is indeed not weak.
When he walked to the front desk and told him about his purpose, the front desk lady enthusiastically guided Wang Ye to the top-floor General Ma's office.
When he knocked in, a middle-aged man with a big back and a slightly fat figure greeted enthusiastically: "Xiao Wang is here, welcome." After the two shook hands and exchanged business cards, they came to sit on the sofa.
After Mr. Ma sat down, he started to boil water and make tea. Wang Ye turned his head and looked at the office. The area was very large, about 200 square meters. Under the corner glass window was a huge boss's desk. It was made of some wood. It looked extremely thick and shiny on the surface. Behind the table was a side by side bookshelves and antiques, filled with books and some antiques. There was a snooker table in the other corner of the office. It was not obvious that Ma Kaixuan liked to play with this.
After making tea, Mr. Ma politely greeted Wang Ye for tea. He picked up the teacup, and the fragrance came to his nose and praised "good tea". In fact, Wang Ye didn't know much about tea, so he could only divide Pu'er and green tea. He couldn't understand how to distinguish the good and bad tea, and what was the difference between the good. But it was always right to praise it.
Ma Kaixuan smiled slightly and said slowly: "I have heard from Mr. Feng about your company's situation and I have roughly asked someone to inquire about it. The positioning of this new brand is still accurate after all."
As he said that, he poured Wang Ye a cup of tea. Wang Ye kowtowed his hand and thanked him. He changed his mind and said, "But you should also know how much investment it takes to build a new brand on the market and how difficult it is. Without the strong support of the head office, it would be almost impossible for a new brand to be built in the following market."
When he came, Wang Ye thought. He replied: "Mr. Ma is right. This is what the new brand is like in the early stage. Not only does the brand company need to make a big investment, but also requires the full cooperation of customers. There is no mature old brand easy to build, but Mr. Ma also knows it. Once the new brand is built, the market space and profits will be far beyond that of the old brand."
Wang Ye’s words are very clear. The company will have big investments, but as a customer, you cannot sit still and enjoy the success and do not work hard. If you are worried about the risk, then I will tell you that once you do it well, the profit will be greater. If you want to make money, you must invest and take risks. There is no longer anything you can get for nothing these days.
Ma Kaixuan was a little surprised. He glanced at Wang Ye and thought to himself that this kid had something to say. It seemed that the news he had found in Xichuan was not exaggerated. He should be a very capable person. However, on the ground in Xiangnan, even if you are a strong dragon, you can't beat me, the local snake.
He greeted politely, "Come on, drink tea." He also took out a pack of cigarettes and signaled Wang Ye to smoke one. Wang Ye was not polite either, so he took one and looked at it. It was Diamond Fuji King, one hundred yuan a pack.
After lit the cigarette, Ma Kaixuan leaned on the backrest of the sofa, raised his head and spit out a stream of green smoke. Youyou said, "I don't know if Manager Wang understands it. The business in Xiangnan is not easy to do, so the business people here are relatively united. Everyone works together to do things and make money. My old Ma has been working in this industry for a long time, and friends from the city below also trust me. If your company can cooperate with me, it will not be difficult to open the Xiangnan market."
This old fox even threatened, and Wang Ye cursed in his heart. Ma Kaixuan's meaning was very obvious. Only by cooperating with him can the Hunan market be entered. If he didn't cooperate with him, no one would be willing to do it.
Wang Ye continued calmly: "If we can cooperate with President Ma, it will be a very honor. How about Mr. Ma be the agent of the entire Shashi?"
"Haha, what is the product of a Sha City? My Laoma agent brand is all in the province. How about Manager Wang handing over the entire Hunan Province agent to me? Don't worry, I will definitely make this brand in Hunan."
Pretending to look overjoyed, Wang Ye said: "If Mr. Ma is willing to do the entire Hunan province, then of course there will be no problem. However, the investment in this capital is a bit too large. The entire province will have to open at least two or three hundred stores, with an investment of over 100 million yuan. Is Mr. Ma making a big decision?"
Wang Ye pretended to be confused here. He understood that Ma Kaixuan meant to be a traditional channel agent. He did not open a store himself, but he only worked as a middleman. However, he deliberately treated all the stores as Ma Kaixuan wanted him to open it himself.
Mr. Ma's face turned a little green, and he quickly explained: "Manager Wang misunderstood. I mean I open a few image stores myself, and the rest are all found for customers."
Wang Ye sighed and said disappointedly: "I thought Mr. Ma would have to open it by himself. However, even if I agree with the model mentioned by Mr. Ma, the company will not agree. The company launches this new brand to directly target the market and minimize the intermediate links so that the retail price can be reduced. If there are more than one of the middle-level administrative links, everyone's profits will drop a lot."
The two argued for a long time on this issue, but in the end, no one convinced each other, so they had to put it aside and start talking about something else.
Wang Ye introduced the positioning and concept of Huashang brand to Ma Kaixuan and the target consumer group. Mr. Ma also recognized it very much, and he also believed that this type of brand is missing on the market.
Before they knew it, the two chatted for an afternoon. Wang Ye raised his wrist and looked at the green water ghost in his hand. It was getting late, so he got up and said goodbye. President Ma politely asked him to have dinner together, but Wang Ye refused.
Drive slowly along Xiangjiang Avenue, the car windows open, and the warm and humid river wind blows in, and Wang Ye slowly sorts out his thoughts.
At present, Ma Kaixuan will not change his own ideas in the short term. If he wants him to compromise and make concessions, he must find a breakthrough point.
So where is this breakthrough point? How can we play the greatest role after finding it and pry open the entire Hunan market in one fell swoop.
He first listed the advantages he has and the points he can use. The advantage is that the company is relatively strong, and Mr. Ma also recognized the prospects of the new brand. He could use the old customer Cai Qingguo of Shashi, and the customer in his memory of C State.
Ma Kaixuan's advantage is that he has a wide connection and influence in southern Hunan. The powerful customers in the city below are basically in good relationships with him.
How to use your own advantages to open up the situation, and then dismantle Ma Kaixuan's advantages, make him willingly make concessions, and then lead the signing of customers in the following cities.
Chapter completed!