Back to the day before, on November 8, the real campaign to build momentum had already begun before Ling Fei was on the "Happy Camp" program.

On the morning of the 8th, Hermes Asia Pacific headquarters suddenly made an official announcement, and Ling Fei officially became his spokesperson and posted on the official brand Weibo.

"She has a high temperament and is fashionable and beautiful. She is a fashionable idol that the younger generation is enthusiastically sought after. From today on, she will also become the spokesperson for Hermes China! In the future, we will work with @Lingfei to bring more and more best products to everyone."

Below is a photo of Ling Fei signing with CEO Patrick at Hermes headquarters in Paris. In the photo, Ling Fei wore a pure black silk dress and a thin colorful scarf on her neck as an embellishment. She has bright eyes and white teeth, extraordinary temperament, and is also carrying Hermes limited edition platinum bag in her hand.

Anyone who reads this Weibo post and then looks at the photos will think that Ling Fei is endorsing Hermes platinum bag, and will never think that she only endorses the scarf...

As soon as this Weibo post was released, it caused shock in the domestic fashion circle.

This is the spokesperson! You know, at this time, no star in China can become the spokesperson for luxury brands.

Even a queen-level star like Xie Bing is just Dior’s brand ambassador, who is one level lower than the spokesperson!

In fact, there are several ways for brands to cooperate with celebrities, and laymen generally don’t understand the difference.

The highest level of cooperation is of course the spokesperson.

To a certain extent, spokespersons are representatives of brand image, and what the spokesperson does will also affect people's impression of a brand. The relationship between spokespersons and brands is the closest.

Among all titles, spokespersons are at the highest level, representing the brand's high recognition of a star.

At the same time, spokespersons are also divided into levels.

Global spokesperson>Asia-Pacific spokesperson>Greater China spokesperson>China spokesperson.

Full-line spokesperson>Second-line spokesperson>Series (products) spokesperson>Product spokesperson.

The full endorsement refers to all products under the endorsement brand. Of course, even if the product spokesperson only endorses products of a certain category, just like Ling Fei, it is actually only endorsement of scarves.

...

The one lower level is the brand ambassador.

The main function of an ambassador is to promote and promote the brand and products, bringing actual sales and brand favorability to the brand. Compared with the spokesperson's purely business nature, brand ambassadors promote the brand more with the influence of the stars themselves to deepen and consolidate the brand image.

Like spokespersons, ambassadors can also be divided into regions and product lines.

...

The lowest level is the brand’s close friends.

Brand friends are in the entry-level level of brand cooperation, and one of the main functions is to bring goods. In layman's terms, celebrities with the title of brand friends will bring their brand's products to various promotional activities, and the brand is exposed through the influence of the stars themselves.

Brand friends are like an internship inspection period that they have to go through before becoming the official spokesperson. Commonly known as...spare tires.

...

And now, an unknown little artist has become the first spokesperson for a luxury brand in China! How can this not surprise everyone?

What's more, this is Hermes, a big brand among big brands and a luxury product among luxury goods! I don't know how many superstars have taken the initiative to show goodwill to Hermes all day long, carrying Hermes' bags on various occasions, and talking about how they like this brand.

The purpose is to have a relationship with Hermes. The spokesperson dares not think about it. It is also good to find a brand ambassador or a close friend of the brand.

A top-notch brand that is strong and a star that is flowing.

In the fashion circle, these top brands must be much more stylish than celebrities. Being able to be related to these big brands is also an important means for celebrities to increase their value.

When fashion magazines compare which celebrity is more popular and has a higher value, a key reference element is to see who has more endorsements and the brand that endorses bigger. Of course, no star in China can endorse luxury brands, and it is considered awesome if you can name a brand ambassador.

However, Ling Fei suddenly appeared and became Hermes' spokesperson for China. What's more excessive is that Hermes' official Weibo also made an official announcement.

Just in the fashion circle, people in the entertainment circle were asking who was Ling Fei, and another shocking news was announced.

This time, Cartier's official announcement was also announced through its official Weibo.

"I am very happy to announce that Cartier and Miss Lingfei have reached an endorsement cooperation! Miss Lingfei's beauty and temperament are consistent with Cartier's brand connotation. In the future, Cartier will bring you more and better products, so stay tuned."

Similarly, there is a photo. In the photo, it is a completely black background. Ling Fei is wearing a minimalist OL-style women's clothing with black and white spliced ​​hair. Her hair is tied up neatly, revealing her smooth forehead and a small face as big as a palm.

Wearing Cartier's latest series "THERE &ONLY ONE" jewelry, a simple background and shining jewelry, the visual impact is very strong. After watching it, it leaves a deep impression on people.

This news once again overturned the entire fashion and entertainment circle like a "deep water bomb".

Everyone is paying attention to why Hermes and Cartier, who have always been arrogant, suddenly took action and signed the same spokesperson on the same day. What's outrageous is that this spokesperson is a sophomore female college student, who only played the third female role in a movie. And this movie has not been released yet!

Netizens who like to follow gossip in the entertainment industry suddenly discovered that on this day, the entire entertainment industry was flooded with the girl named "Ling Fei".

The official announcements of the two major brands were reposted everywhere, and Ling Fei's certified Weibo fans also increased from dozens of people in the original world.

Yes, before today, Ling Fei had only a few dozen followers on Weibo, and she was basically her classmates and friends. Because before that, she was not considered an artist who made her official debut.

Of course, such a good thing will definitely make many people jealous.

A second-tier actress couldn't help but feel sour grapes, and jumped out and posted a Weibo post, "I really don't know what the world is now! Why do those big brands find such a small artist to endorse? Do she have any works? Does she have popularity? Who knows who she is!"

Originally, it was a bit harsh for such a person who didn’t name the name, and it was hard for others to say anything. However, today, I don’t know what happened, but this Weibo post was quickly dug out by netizens. There are many other good things to forward this Weibo post to @Lingfei, Hermes and Cartier.

Of course the two big brands would not pay attention to the sour words of such little stars, but Ling Fei's new fans were not happy.

After only one afternoon of fermentation, Ling Fei's Weibo fans had exceeded 500,000, and she was extremely active.

Seeing a little star criticizing Ling Fei insincerely, many fans left messages to criticize her.

"Maybe Ling Fei has no works yet, but at least she is beautiful and has a good temperament, that's enough."

"Yes, Ling Fei is more beautiful than you, so the big brand chose her as the spokesperson."

...

Soon, this "beautifulr than you and more temperament than you." became popular.

The second-tier star's Weibo was directly exploded, and the screen was full of "Ling Fei is more beautiful than you, more elegant than you!"

Seeing the netizens' messages, the little star was furious and deleted the messages crazily. He even posted on Weibo angrily, "What's the use of being beautiful! Artists have to speak based on their works!"

Who knew that it was soon brought up another rhythm, as if it was organized, and many netizens began to send messages on the screen, "Beautiful is of course useful, you can receive endorsements from big brands. You are ugly, so you don't have big brands to look for you..."

This was really heartbreaking. When the star was about to fight back, he was called by the agency to strictly stop him.

Because at this time, the third news about Ling Fei was also announced.

This is announced at the same time by Xiangnan TV's official website and official Weibo. The fashion expert and big-name spokesperson Ling Fei will appear as a guest in tomorrow's "Happy Camp".

This time, the people in the circle reacted. Everyone was not stupid. Three explosive news was announced one after another, obviously there was a premeditation.

There are many talented people in the entertainment industry in the fashion circle, and everyone also realized that Ling Fei must have a very different origin. This is a big shot that wants to support her!

Of course, those who can directly get endorsement contracts from world-class big names like Hermes and Cartier are definitely big names for people in the entertainment industry.

Moreover, what kind of program is "Happy Camp"? This is the most popular entertainment program at the moment. How many celebrities are queuing up and want to go there without a chance.

Ling Fei can be used as a guest before her work has been released? This is obviously a series of premeditated plans!

In addition to being popular on Weibo, the hot searches are even more outrageous.

Among the top ten hot search lists, three are about Ling Fei.

"Who is Ling Fei?"

"Hermes spokesperson Ling Fei"

"Cartier spokesperson Ling Fei"

On the 8th, anyone who surfs the Internet cannot avoid "Ling Fei", because no matter whether you use a search engine, browse Weibo, or go to major forums and post bars, there are news about "Ling Fei".

This is the all-round, no blind spots to flood the screen!

Many people don’t care at first, but when they click on a web page, they will see “Ling Fei XXX”. When they click on a web page, they will still be “Ling Fei…”, and they will become curious.

What is Ling Fei doing? Why is she everywhere? So she will click on the news to read it. After reading it, many people will understand that she is a star and also endorses Hermes and Cartier. After reading the descriptions in the news, it seems to be very cool.

Look at the photos, it's so beautiful...

Many people have been attracted by fans like this, and of course, some people are still not interested in the news after watching the news.

It doesn't matter. As long as the base is large enough, you can attract enough fans.
Chapter completed!