Chapter 129 Star-making, fan economy (6/5 thanks to Junxinwan
How many times can you encounter such a large order worth millions in this life?
Since Liu Qiang met Wang Ye last year and changed his destiny slightly, he firmly believed that when opportunities come, he must seize them desperately, because every opportunity is an opportunity to change his destiny!
Once you miss it, you will regret it...
After signing the cooperation agreement, Meng Zimei took out another confidentiality agreement and placed it gently on the table: "Mr. Liu, this agreement also needs to be signed."
Liu Qiang picked it up and looked at it, and his face suddenly changed color. This confidentiality agreement is very strict. It lists in detail how much compensation it will need to be paid if Daqiang Technology leaks the matter of helping Weiye Entertainment hype and creates momentum.
Anyway, as long as every item in the agreement is violated, Daqiang Technology Company can declare bankruptcy.
"Mr. Meng, this... is too strict." Liu Qiang said with a toothache.
"Haha, of course, this kind of thing needs to be kept confidential. Mr. Liu, money is not that easy to make. Besides, your company is much simpler than the staff, so it is not that difficult to keep confidential." Meng Zimei said with a calm expression.
The man had to bow his head under the eaves. After thinking for a while, Liu Qiang signed his name on the confidentiality agreement. There was no way, so he couldn't wait to see this order worth millions.
After signing the contract, Meng Zimei called the company's finance department on the spot and transferred a 500,000 yuan advance payment to Daqiang Technology's account.
"Mr. Liu, let's see your performance next. When will you need your company's cooperation? I will contact you directly." Meng Zimei walked out of the door of Daqiang Technology with a smile.
"Don't worry, Mr. Meng! You will definitely not disappoint!" Liu Qiang nodded and laughed, and kept sending Meng Zimei into the elevator before turning back to the company.
As soon as he entered the company gate, Liu Qiang yelled: "Brothers! Everyone has a dinner together tonight, I'll treat you! The company has received a big order!"
...
Ling Fei had just rested in Pengcheng for one night, but was pulled by Wang Ye the next day and flew to Paris by private plane.
On the plane, Xiaowen looked at Wang Ye in surprise and changed another female companion. Judging from the intimate look, he knew that the relationship was not simple. However, didn’t I take another girl last time? Why did he change someone in a few days?
But when I thought about it, Xiaowen laughed secretly and said, "Who is Wang Ye? Diamond King and the fifth person! A national husband-level figure! And his net worth is tens of billions and he is single again. It would be strange if such a person doesn't have a few girlfriends."
"Brother Ye, what are we going to do in Paris? Are we going to shop?" Ling Fei asked excitedly.
"You, you know how to shop! This time I'm going to meet someone to help you pave the way." Wang Ye said with a smile.
Wang Ye has already planned Ling Fei’s path to rise, and now it is time to take action.
So, Wang Ye took Ling Fei to Paris this time to help her increase her value!
If you want to be popular or hype, you need to have hot topics that can be hyped. If you don’t even have something worth mentioning, isn’t this going to make the navy embarrassed?
When we arrived in Paris, the car sent by Hermes headquarters was already waiting at the airport, and Wang Ye had already contacted Patrick.
The two met again. After Patrick and Wang Ye greeted him, they turned around and looked at Ling Fei carefully, and then smiled and said to Wang Ye: "A very beautiful girl, it's hard for you to take such painstaking efforts."
"Hehe, who has never been young? Patrick, I'm afraid you were the same as me when you were young." Wang Ye quipped.
This time, Wang Ye brought Ling Fei to sign the endorsement agreement. Originally, this was done by the agent, but without Wang Ye coming forward, it was obviously impossible to sign this agreement.
That’s right, it was to let Ling Fei be the spokesperson for Hermes. Moreover, Patrick also came forward to help Ling Fei contact Cartier’s endorsement. Now it is the honeymoon period between "Fusheng Ru Meng" and Hermes, and Patrick has to help Wang Ye with favors.
Of course, these two endorsements cannot be global endorsements, and Ling Fei is far from An Qualified.
He is not the spokesperson of the mainland, because with the style of Hermes and Cartier, the spokesperson of the mainland must be at the level of the king and queen.
It is not a full category endorsement. If you want to be a full category endorsement of Hermes, you must also be the most popular first-line star. Now Ling Fei is just an unknown young actor who has just appeared in a movie and has not yet been released.
So what is the endorsement contract?
The contract signed by Ling Fei and Hermes is the endorsement of the Hermes Scarf Mainland Area...
Yes, it’s just the endorsement of scarves. Don’t laugh, there are such spokespersons. However, Wang Ye strongly demanded that when Hermes officially announced, the word “scarf” must not be indicated. Simply put, Hermes just signed a spokesperson.
Of course Patrick understood the difference, but this was not a big deal. He shook his head and smiled bitterly, and agreed helplessly.
Similarly, the endorsement contract signed with Cartier is only an endorsement of Cartier's diamond watch.
No matter what, after the official announcement of the two major brands is released, Ling Fei will be the spokesperson of luxury brands! This is the treatment of the king and queen! When talking about Hermes spokesperson again, others will say that there is a global superstar, and Ling Fei...
Not only is the brand "bumping up" behavior, but the artists are also "bumping up" has become a trend. Now, Wang Ye wants to let Ling Fei hit the real spokesperson of Hermes and Cartier, who is a truly popular superstar in the world. It is hard not to be famous if Ling Fei can have something to do with them!
...
In 2011, if any entertainment program is the most popular, it must be Xiangnan TV's "Happy Camp"!
As the longest-lived and most well-known entertainment program in the mainland, "Happy Camp" has been one of the brand programs that Xiangnan TV has been on the air since it was launched, and it has also set a precedent for celebrity interactive game programs.
This program has undergone many adjustments, and has also had bottlenecks and troughs. Today, "Happy Camp" is based on the Happy Family host group led by He Jiong, and invites popular stars to make the audience and celebrities close-knit contact with each other with invincible gossip and humor. The interactive mode of interviews and games also makes the program format more flexible and more enjoyable.
With the solid foundation and reputation laid over the years, "Happy Camp" has long become an insurmountable NO.1 for similar programs in mainland China. There is a capital that stands out for the most popular in terms of ratings and economic benefits. 2011 is still an unstoppable year for "Happy Camp"!
On November 9th, Ling Fei became a guest of the new program.
This time, Wang Ye found Si Xiangdong and asked him to get it after placing his connections.
In Si Xiangdong's office, after listening to Wang Ye's words, he asked in surprise: "Is it worth it just for such a little artist? Why don't Xue Yiyi be on such a show?"
No wonder he had this question. Xue Yiyi is the most popular star now. Her acting skills, appearance and fame are all at its peak, but Weiye Entertainment did not allow her to appear on entertainment programs. The result made Si Xiangdong feel very strange. Does Weiye Entertainment want to refrigerate Xue Yiyi?
"Uncle Si, this is the development route set by the company. Xue Yiyi is a powerful and acting person. She is taking a long-term route, so the company will not let her come out to show her often. You must know that if you watch too much and see too much, you will get tired of it." Wang Ye said meaningfully.
There is a strange phenomenon in the entertainment industry. Those real big movie stars and actresses at the best actor level rarely appear on TV. This is actually to maintain a sense of freshness. The faces of these people are very valuable!
If the audience can see it every day, it will gradually lose its freshness and will be worthless.
Therefore, real movie stars only need to maintain fame and not popularity, and will only appear in front of the public when their new movie is released.
"Ling Fei is different. She just makes a joke when filming movies. TV entertainment programs are her main battlefield. Moreover, I just went to Paris and accepted her endorsement contracts between Hermes and Cartier." Wang Ye said proudly.
This scared Si Xiangdong. He was a media person, so of course he knew the weight of Hermes and Cartier spokespersons. He even suspected that Wang Ye had such a great face and could he help Ling Fei directly get the endorsement contracts for these two brands?
After Wang Ye explained the details clearly, Si Xiangdong laughed. Although this kind of endorsement is not easy, it must not be too difficult. With Wang Ye’s relationship with the headquarters of those luxury brand, it is still easy to get a few such endorsements.
But this kid is so terrifying. It’s so scary to say it. An unknown little artist suddenly became the spokesperson for two top luxury goods. It would be strange if he was not a genius in the fashion circle.
You should know that although many first-tier celebrities are famous, they cannot get real big-name endorsements due to their own image and temperament. They can only do endorsements for household goods and food and beverages, and they are completely unqualified.
After learning about Wang Ye's plan to support Ling Fei, Si Xiangdong had to admire that this path could indeed work, but he still had questions.
"Even if you praise Ling Fei for being popular, she has no acting skills or talent. Can she make money for your company?"
This is the problem of traffic monetization!
For more fans, the sense of group belonging, self-identity and accomplishment they experience during the star chasing process are their motivation to participate.
A star's fan wrote about his mental journey on Weibo in this way: "I have been in the circle for 4 years, from having nothing to self-taught PS advertising, offline magazine launches, and discussing cooperation with merchants. Before I knew it, I liked her, and made myself better."
This is the power of fans, and they pay for this "emotional sustenance".
Chapter completed!