On October 10th, Wang Ye, LISA, Liu Ruomei and his party boarded a private plane and flew to Paris.

This time they are going to Hermes headquarters to negotiate a cooperation.

Everyone yearns for a Hermes.

Hermes has become synonymous with top luxury goods. According to the financial report data at the end of 2010, Hermes Group's market value reached 23.69 billion euros in 2010.

However, it is precisely such a top luxury goods group that has been established in 1837 and spanning three centuries. It has remained arrogant in the evolution of commercial competition in 170 years and is at the peak of the brand world. The most surprising thing is that this brand has no marketing department, which is really intriguing.

In the September 2011 issue of Forbes, there is a supporting article on the Global Innovation Enterprise List, which highlights the fact that Hermes has no marketing department.

"Why do you need it? Just like McKinsey does not have a consulting department and Microsoft does not have a software department, marketing is Hermes' core business," wrote the author Susan Adams.

As the magazine article stated in its introduction: "In a low-key and diligent way, the Hermes family has gradually become one of the richest families in the world, with assets of $25 billion. The reason why they can get to this point is not only by selling beautiful luxury goods, but also by selling an aesthetic aura that is not inferior to any company in the world."

That is, Hermes's aesthetic aura and unparalleled brand influence have led to Wang Ye's itinerary.

In the headquarters building of Hermès in Paris, the new CEO Patrick Thomas received Wang Ye and his party.

Patrick is in his early 60s, with hazel hair and enamel-framed glasses on his nose, and is in good spirits.

"Mr. Wang, welcome to Hermes." Patrick welcomed warmly.

"I'm glad to see you again, and congratulations to Mr. Patrick on his promotion to CEO." Wang Ye shook his hands politely.

The two met at last year's Paris Fashion Week, when Wang Ye represented Starlight Real Estate and discussed cooperation with Hermes Group.

At that time, Patrick had not served as CEO, but was just a vice president of the group, mainly responsible for the business in the Asia-Pacific region.

During that meeting, the two had a great time talking, especially Wang Ye and Patrick were very optimistic about the development prospects of top luxury goods. Therefore, the two became friends and left each other with contact numbers.

So, when we came to discuss cooperation this time, Wang Ye directly contacted Patrick.

In Patrick's office, the two sat opposite each other, and there was no one else. LISA and Liu Ruomei were also waiting in the lounge on the side.

Wang Ye and Patrick are both very proficient in English and do not need to translate.

"Wang, you said on the phone that there was a cooperation to talk about. When asked, you were asked about it, and you pretended to be mysterious and said you wanted to talk about it. Now we are facing each other, you can talk about it." Patrick said with a smile.

"Patrick, what do you think of cross-border joint branding? Isn't this very popular now?" Wang Ye did not answer directly, but instead changed the topic and discussed the popular cross-border joint branding at present.

"Co-branding? Are you talking about supreme? Those are all trendy brands targeting young people."

Although Patrick is not young, he is obviously very familiar with the trends in the market.

"Let's not discuss the brand level for now. Do you think this model is worthy?" Wang Ye continued.

Patrick hesitated for a while before he spoke: "Of course, joint branding can bring exposure, and of course it is good for brands. However, choosing a joint branding object is very important, it must be complementary and can bring new consumers to both brands."

His words are so sharp that he plays co-branding. No brand is learning to do good deeds. He wants to attract some of the consumers of the other brand and transform them into their own customers.

"Have Hermes considered co-branding with a certain brand?" Wang Ye asked directly.

Patrick laughed when he heard this. He shook his head and said, "I have considered it, but I haven't found a suitable brand, because I feel that other brands do not have as background as Hermes. To put it another way, it means that the temperament is not matched!"

This old man is really not humble, he is polite, but the meaning of the words is that other brands are rubbish and do not cooperate with Hermes' joint branding.

However, this still makes sense. Among the major luxury brands around the world, Hermes is not the highest sales. The company's annual sales are only a few billion US dollars, far less than those of Chanel and LV. But no one can deny the outstanding status of Hermes brand.

Luxury brands are also different. One type is to only make truly high-end products, such as Hermès; the other type is to make luxury goods that more people can afford, such as CK, Armani, Gucci and others.

In fact, Wang Ye and Patrick discussed this topic. They all believe that brands that pay the most attention to reputation and quality are moving higher and higher.

Because there are always some people who don’t care about anything, only care about the best quality. The relatively low-end so-called luxury brands are selling products with their own logos and brands.

Wang Ye said to Patrick last year that the concept of real luxury goods should be cultivated by high-quality products, that is, to increase value rather than reduce costs. This is what Patrick appreciates very much and treats Wang Ye as a confidant!

"Haha, that's right, Hermes is qualified to be proud! But now I have a product that is definitely qualified to collaborate with Hermes!" Wang Ye said with a smile.

"Oh? Really? But there seems to be no luxury brands in your place except Moutai." Patrick said suspiciously.

Wang Ye opened a bulging briefcase he carried with him, took out something, and placed it in front of Patrick.

This is a crystal crystal box, shining with charming light under the light. Through the lid, you can directly see the inside of the box.

Four palm-sized porcelain bottles are placed side by side, in four colors, with simple and elegant shapes and extremely exquisite patterns.

"Very pretty, but what's inside?" Patrick exclaimed. Even with his picky eyes, he could not find any fault in the packaging of this thing.

"Cosmetics! The best and most expensive cosmetics in the world!" Wang Ye said vigorously.

Patrick's eyes widened. Although he did not work in the cosmetics industry, he also had an understanding of the top cosmetics brands.

If you remove the most expensive cosmetics, if you are nominally buying cosmetics, but actually selling jewelry packaging, it should be the exclusive and dense skin-revitalizing essence of Aquarium Mystery.

This product is priced at 23,000 yuan and is not available to the public, but is only sold to its top members.

The two words "the most expensive, the best." They immediately aroused Patrick's interest. Their Hermes purpose is to make the best products and sell the most expensive prices...

"Please introduce the origin of this cosmetic product in detail, I'm very curious." Patrick said excitedly.

Wang Ye told the whole story of Fu Sheng Ruomeng, and he emphasized a few points.

The deep-sea seaweed unique to the Nordic Baltic Sea is limited to production, purely natural, and has the most significant effect. Of course, there is also an outrageously high price!

Wangye priced this product in four bottles per box, spring, summer, autumn and winter, and used one bottle each season, just one in a year. The price is $40,000!

In other words, each bottle costs 10,000 US dollars, which is definitely the most expensive price for mass-produced cosmetics!

Of course, this quantity is also limited, with an annual output of 100,000 bottles, which is 25,000 boxes.

This price is worthy of co-branding with Hermes!

Patrick picked up the crystal box, looked it over and over again several times, and asked, "Is the quality of this product guaranteed? How did you come to the most significant conclusion?"

Of course, it is impossible for Wang Ye to believe whatever he says. The quality of the joint product must be paid attention to. If the joint product is really combined and there is a problem with Hermes members using these cosmetics, Hermes will also be involved.

Wang Ye smiled slightly and said, "This product was developed by Professor Andrew from the Department of Biology at the University of Copenhagen. After sufficient experiments and demonstrations, the effect has been greatly improved compared to the cream of the Sea Blue Mystery. Moreover, the product has passed the FDA verification."

Seeing that Patrick was still hesitating, Wang Ye threw out his final killer weapon: "This product is the royal product of the Danish royal family, and Queen Margaret II personally used it! Although it is not an endorsement, every customer who purchases this cosmetics will receive a self-written photo from the Queen!"

After hearing this, Patrick could no longer be reserved. His eyes lit up and he stared at Wang Ye: "Are these words sure? The queen has agreed in person?"

Although Wang Ye had not yet gone to Denmark to hear the queen say it himself, Frederick told him personally. The queen personally endorsed it. This is impossible. No matter how poor the royal family is, face is still needed.

But it can be integrated in disguise, and this product is considered a royal investment. So if you buy this product, you will get a handwritten autographed photo of the queen. This is still OK.

Every luxury brand wants to have a relationship with these royal families, and the closer the relationship, the better it can be, so that its brand can be seen as noble.

Now that Fusheng Ruomeng Cosmetics has the Danish royal family’s personal support, its level is enough to match Hermes.

Even Patrick wanted to take advantage of the glory of the Danish royal family and let the Hermes brand have a relationship with the Danish royal family, which is definitely a great thing.
Chapter completed!