After returning home from Xiangjiang with a full load, Xiao Hu looked at the shopping bags of all sizes she brought back and smiled happily.

This time, she swept a lot of goods. During the festival, some big brands also held promotional activities, discounting and clearing out some old or unsold money. Xiao Hu's income was not very high, so she could only take advantage of this time to buy some big-name clothes.

Everyone loves beauty. Although big brands sell expensively, it has to be said that the clothes are really good, especially in terms of style and cutting technology, there is still a big difference between them and bargains.

Unfortunately, there are no latest models for this price reduction promotion, and many female colleagues around me like Xiao Hu, like to buy big-name promotional models.

This leads to an embarrassing situation. After the festival, you may wear a big brand promotional model you just bought and come to the company proudly. You are surprised to find that several female colleagues are exactly the same clothes as yours.

But if you want to get a bargain, you can only endure this embarrassment. At worst, everyone can discuss that you don’t wear that piece of clothing on the same day. You wear it on Monday. I wear it on Tuesday, and she wears it on Wednesday... This will prevent the same clothes.

After sitting down and resting for a while, Xiao Hu remembered the mysterious store she saw in Harbour City and Central Land Plaza. She felt itchy and wanted to know what the store actually does.

Turn on the computer, enter "THE  TOP SHOP" into the search engine, and the search results will come out quickly. The first one is the official website of this brand.

Xiao Hu clicked on it and saw that there were two languages: Chinese and English. It seemed that she was indeed an international brand. She ordered Chinese without hesitation.

When the page is refreshed, the first thing that catches your eye is the large poster that occupies the entire computer screen. A blond and blue-eyed foreign girl looks less than 20 years old, with a bright and bright smile, like an angel.

This should be the brand spokesperson. Xiao Hu thought to himself, but I don’t know him. Could it be that he is an unknown little star abroad? If this is true, then this brand will be a bit LOW and cannot catch Xiao Hu’s eyes.

When I pulled down the page, it turned out to be a big poster. Xiao Hu Ke recognized the person on this poster. Isn’t this Xue Yiyi?

She was a little confused. There were two spokespersons for this brand? And the mainland spokesperson invited Xue Yiyi?

You know, Xue Yiyi has never endorsed any new brand, except for the advertisement of the Story of Flowers.

Even the endorsement contract of Huashang International last year was terminated after the expiration this year, not because of the endorsement fee, but because of Wang Ye. In the future, Xue Yiyi will take the high-end route, and Huashang International is positioned as a mid-range. The two are a bit mismatched, so just change the spokesperson. As for the new spokesperson, he also had an idea.

Since this THE  TOP   SHOP is willing to spend money to invite Xue Yiyi to endorse, why did the foreign spokesperson hire an unknown little star? This made Xiao Hu very confused.

Let’s look at the introduction on the official website. It turns out that this store is a designer brand. There will be dozens of designer brands in the store, taking the niche and boutique route. All styles are sold in limited quantities and timely, and will never be replenished!

As for the price, it is not expensive, the average price is only two or three thousand.

After reading the brand introduction, Xiao Hu learned a new word, which is "light luxury". This is a word she had never heard of before, but this new word made her quite moved.

Real luxury brands cannot afford it, but ordinary second- and third-tier brands feel that the style is too ordinary and not personalized enough. So, now the entry point of this light luxury is very accurate.

It not only meets the personal needs of the majority of white-collar female consumers, but also allows everyone to bear the price. Xiao Hu decided that after a while, after the store opened, he must go over and take a look.

After reading THE  TOP   SHOP’s official website, Xiao Hu opened “Zhihu” again, wanting to find out if there is any discussion about this store.

Zhihu is an online Q&A community that connects users from all walks of life. Users share their knowledge, experiences and insights, and continuously provides a variety of information for the Chinese Internet.

To be precise, Zhihu is more like a forum. Users can discuss related issues around a topic they are interested in, and can also pay attention to people with the same interests.

For conceptual explanations, the online encyclopedia covers almost all your questions; but the integration of divergent thinking is a major feature of Zhihu.

Xiao Hu was also invited to register with Zhihu by a college classmate. Zhihu is not very famous now, with less than 500,000 registered users. However, it has gathered a considerable number of elites from various industries and is considered to be the most knowledgeable group of mainland netizens.

Of course, Zhihu has not become a "force" in the future. It is not the place where the average annual salary of a person starts from one million yuan and is embarrassed to speak if his education is lower than a doctorate.

Xiao Hu entered "THE  TOP  SHOP" in the search box of Zhihu website. He was surprised to find that someone was discussing this brand.

The questioner just posted yesterday

"I found a store being renovated in the Central Land Plaza in Xiangjiang the day before yesterday. Looking at the location and area, I feel that it is a big brand, but I haven't heard of it before. I want to ask an insider, which country does this THE  TOP  SHOP brand come from and what products do it sell?"

Many people answered her question below.

"We need to learn to make good use of Du Niang. This brand has an official website. You will understand it after taking a look. What kind of designer brand collection store is it? I don't understand this word. I am not from the clothing industry."

"I'll give you some popular science. Designer brand collection stores are just emerging in Europe now. This means that this store does not only sell one brand, but there are more than a dozen or even dozens of designers to provide their own brand products. The products in this kind of store usually have distinct styles and outstanding personalities, and the products are all limited editions."

"I am a fashion designer who has been in the industry for many years and have also known this brand. To be honest, the company's recruitment caused a small sensation in the domestic fashion designer circle.

After looking at the designer introduction on their official website, MACY is considered a well-known designer and is also well-known in the haute couture circle. Other designers are not very famous, but they are all real professionals, and there are many top students from the Paris Fashion Design Academy. I am looking forward to their designs. When the store opens, I will go and study it."

After reading everyone's answers, Xiao Hu also had some ideas and felt that she was still looking forward to the products of this store. However, she remembered another question and asked below.

"I also read their official website and found a small problem. This brand actually has two spokespersons, among which Xue Yiyi, everyone should know, but who is that foreign girl? Do you know?"

After asking the question, Xiao Hu went to work on something else. When she finished her work, she came to the computer again and refreshed the page. She had many answers to her questions.

"I also found this problem. I'm the one who signed the poster. Isabella. I've never heard of this star."

"Will the attention of ten foreign friends attract the attention of them? The mysterious words "Royal and Princess" are very attractive to ordinary people.

It is undeniable that most people still have admiration for imperial power in their bones. Anything that is labeled as "the royal family's royal use" will definitely increase its value. Not to mention, this time the princess came forward to endorse a clothing brand. Who has ever seen such a strange thing?

So, before THE TOP SHOP store opened, the brand was already resounding across the country. At least, most people who often go online have heard of this name.

It was Wang Ye’s idea to let Isabella endorse. Of course, this idea was also solicited for the opinions of the Danish royal family and approved by the queen.

The Danish royal family has always been a people-friendly image. Now that Isabella has grown up, it is time for the public to know her. It is also more suitable to endorse such a brand that is not a luxury product.
Chapter completed!