The first proposal given by Huashang International is three days later, and the draft will be compared at that time. Maybe on that day, we will decide which company to choose to cooperate.

Liu Xinya really worked hard for this big order. She didn't go home for three days. She set up a camp bed in the office, took the copywriting and beautiful fingers to hold meetings and brainstorm. She immediately recorded any inspiration.

With such a big budget, you naturally want to advertise blockbusters, so you don’t have to worry about the length of time. Liu Xinya is planning to use this ad to tell a story.

This story must be impressive and fully demonstrate the connotation of the Huashang brand. Of course, girls should also be urged to buy Huashang products immediately after watching it!

It was not that the inspiration flashed and there were wonderful ideas, but that Liu Xinya and the copywriter gradually took shape after more than a dozen discussions.

The theme of her planning case is "transformation", which is not only refined based on Xue Yiyi's experience and story, but also has a part of Liu Xinya's own shadow.

It is about an ordinary girl with an ordinary family, busy working during the day, and going to night school to study to enrich herself at night. Because her salary is meager, she has no extra money to dress herself up, and she is reluctant to buy expensive cosmetics, so she looks rustic.

So, "she" was often ridiculed and excluded by her white and rich colleagues in the workplace. She met a boy she liked at night school. When she plucked up the courage to confess to him, she happened to see the boy holding the hand of a beautiful and fashionable girl.

The sad "she" unknowingly came to the Huashang brand store when he was wandering alone on the street.

The store is not decorated very luxuriously, but it is very exquisite, and the display and layout inside are very warm. "She" couldn't help but push the door and walked in. Looking at the beautiful clothes, under the guidance of the friendly shopping guide, she chose two styles that suit her and walked into the fitting room.

As the camera turned, the door of the fitting room opened, and a beautiful girl came out. It was the "her" who had changed her clothes.

The shopping guide was shocked and felt that "she" seemed to have changed.

After changing into Hua Shang's clothes, "she" seemed to have transformed, and she was full of confidence and vitality.

When he walked into the company, all his colleagues opened their mouths wide, unable to believe that the beauty in front of him was "her". The white and rich and beautiful colleague envied and jealous, and said behind his back that "she" had plastic surgery. "She" just smiled slightly and didn't care at all.

It turned out that the boy I liked was deeply attracted by "her" after seeing "her" again, and walked up to meet him. Looking at the boy I used to like very much, now "she" just waved his hand coldly, not caring at all.

Later, there was a bigger climax. "She" was spotted by a scout, signed a contract with an artist company, and invested a lot of resources by the company, and pushed it onto the red carpet of Paris Fashion Week!

When "she" walked on the red carpet in front of the Louvre gate in a small dress, this moment surprised the world, and countless flashes flashed just for "she"!

"She" looked back and smiled, and the gorgeous scene was fixed.

A line of big words flashed out, "Hua Shang, help you transform into an angel!"

...

Liu Xinya was extremely satisfied with this story. She felt that this was her pinnacle since she entered the industry! As expected, she could grow under pressure. When facing the crisis of the company's bankruptcy, she could come up with such a wonderful story in such a short time. Liu Xinya thought intoxicatedly.

There is not much time left, and the proposal will be made tomorrow morning. Liu Xinya and her copywriting and the American Index made this story into an exquisite PPT with her, accompanied by a few simple but wonderful illustrations.

After the PPT was finished, Liu Xinya was still worried and forced herself to cheer up. She checked it word by word, and then she felt relieved without any negligence.

It was already three o'clock at night, and after a simple wash, she fell asleep.

At six o'clock in the morning, the booked alarm clock rang for a long time before waking Liu Xinya up. After rubbing her sleepy eyes, she got up and packed the draft, copied the PPT into the USB flash drive, and walked out of the company with a unkempt face.

When she arrived on the side of the road, she stopped a taxi. She had to go home first, clean herself up, and then change her clothes before she could go to Huashang.

At home, I ate the buns and soy milk I bought on the roadside, made a large cup of espresso, and poured them into my stomach in one breath. I became more energetic, and then walked into the bathroom to take a cold shower. When I walked out again, I became energetic.

Find a neat and decent dress and carefully put on makeup, making you look like a beauty in the workplace.

Seeing that the time was almost over, Liu Xinya looked in the mirror and walked out of the house with satisfaction.

...

Today, the Huashang International Office was gathered again three days ago. This time, Wang Ye also participated in it.

Time is tight, so he decided to decide today to cooperate with the advertising company and get the matter done as soon as possible.

Looking at Wang Ye in the main position, Liu Xinya was a little nervous. She checked the information and knew that this young man was the chairman of Huashang International. She also roughly learned about Wang Ye's experience of rising like a comet. Such a powerful young man must have a high vision and don't know if his draft can satisfy him.

The account directors of each company briefly explained their proposals, and Wang Ye sat next to him and listened attentively.

Company 4A is indeed well-known, and the account director of Leobena, who came on stage first, also told a wonderful story.

The theme is "The Most Beautiful"

The "ordinary" here refers to the life of ordinary people, and also refers to Hua Shang's clothes being affordable and not expensive. The story is as follows:

Xiaoxue (played by Xue Yiyi) is a rich daughter. She has lived a carefree life since she was a child. Her parents love her very much and provide her with the best living conditions.

Her clothes are all the top brands, Chanel, Prada, Hermes... Xiaoxue wants to buy as much as she wants, and she throws away many of the clothes after wearing them once.

At this time, she was surrounded by many suitors, and everyone tried their best to please her. She also had many friends, and every time she held a party, there were guests.

Xiaoxue was held in the palm of her hand like the sun by everyone and was praised. Everyone who has seen her said that she is the most beautiful.

But suddenly one day, her family's business encountered a great crisis. Looking at her parents who were frowning every day, Xiaoxue was at a loss and didn't know how to help them.

Not long after, the family business went bankrupt and the family's assets were sold. Even Xiaoxue's luxury clothing and bags were sent to second-hand stores, and the money from the cash was used to compensate.

The whole family reluctantly moved out of the luxurious beach villa and formed a dilapidated residential house. Xiaoxue also put on the clothes of an ordinary girl, clothes worth dozens of yuan each.

The suitors surrounding her disappeared overnight. The good friends stopped answering the phone, and no one praised her for being beautiful.

Because she has been pampering since childhood, Xiaoxue's clumsy behavior when working often attracts ridicule from others.

"Look, that stupid girl, I can't even fold the cardboard box. Is there a problem with my brain?"

"The skin is tender and tender, and it is obvious that it is not the material for work!"

"Hey, if you are such a fool, our group's efficiency has been reduced, and the bonus this month is gone again!"

"You can't let her drag us down, just tell the supervisor and let her get out!"

"Yes, let her get out!"

Xiaoxue was confused and found that she couldn't even do the simplest work well, and her ears were filled with words like "stupid", "silly", and "ill-brained".

After experiencing a series of setbacks, Xiaoxue finally did not give up. She obtained a self-study diploma through self-study. Although the school is average, she finally got an ordinary white-collar worker with a diploma.

The final shot is that Xiaoxue and Chen Gong applied for a good company. She was wearing her newly bought clothes, and the brand was naturally Huashang. She lined up for the bus with a smile on her face, and the people around her were blurred, highlighting Xiaoxue's beautiful and brilliant smiling face...

After hearing this idea from Leobena, Wang Ye nodded slightly and felt that it was pretty good. The advertisement pointed out the affordability of the Huashang brand and accurately positioned the consumer group, which is the majority of white-collar workers.

The theme has been raised. Gorgeous clothes may not be truly beautiful, and ordinary life can also have different excitement.

Liu Xinya sat down below and thought the story was good, but it was still a little different from hers, so she couldn't help but feel a little proud.

The following companies talked about their draft one by one, some of which were pretty good, some were more ordinary. When it was Ogilvy's turn, Adar stood up confidently, walked to the projection, and spoke, "Our theme is transformation!"

Liu Xinya's mind was buzzing, how could this happen? Could it be that someone stole his plan? It's impossible. She and the three of them, the Copyright US Index, have not left the company in the past three days!

She raised her spirits and then listened to Ada's statement. After listening to a few words, she felt a little relieved.

Ogilvy's creativity is coincidentally similar to her plan, and they tell stories about the transformation of ordinary girls. However, the story content is different, and the details are not as good as my own.

Especially in the last scene, the frozen pattern of his own plan was simply amazing, while Ada's plan was relatively ordinary.

After listening to Ogilvy's plan, Wang Ye was quite satisfied with the theme, and the transformation of ordinary girls. This gives the audience a lot of room for imagination, which girl doesn't have such a dream? But he still feels that something is missing, and he can't say what is missing.
Chapter completed!