This time the advertising budget is indeed starting at 50 million. Li Qinghuan is not exaggerating at all. This is Wang Ye’s original words.

Wang Ye has high hopes for this advertisement, and also hopes to use this large-scale advertising to push Huashang's sales up. Now is the critical period for Huashang International's listing. If you really spend tens of millions or hundreds of millions to double the store sales and reflect it on the stock price, it will not be tens of millions, it may be hundreds of millions or billions!

So, this money has to be spent!

After putting down the phone, Liu Xin sat in a wooden chair, and she was shocked by the amount of 50 million. This kind of super big order is rare even in Ogilvy, and it is not the turn of someone with low qualifications to take it. Thinking about the time, she worked in Ogilvy for five or six years, and the largest order she had received was only more than 20 million. The case was busy for half a year. Of course, the reward was also very generous, and she finally received a commission bonus of millions!

Although I don’t know why the other party thought of letting his company participate in the bidding this time, I must not miss this opportunity. This is a big advertisement starting from 50 million. If my plan is selected, then the Flash Star Company will be in full swing!

After accepting such a big advertisement, generous rewards are of course important, but also greatly improve the company's fame. When the company's salesperson goes out to do business, it can be said that the 50 million big advertisement of Huashang International is made by our company! Dozens of TV stations are broadcasting! Now, please leave this small case to us, there is absolutely no problem.

This kind of real case has absolutely good effect, which is much better than boasting about their creative directors and their copywriting and spirituality. The company's strength depends on market performance. The reason why 4A is 4A is that they have brilliant past cases that can support their fame.

At the same time, the atmosphere of the 4A large companies received notifications from Li Qinghuan was also tense. The orders worth 50 million cannot be underestimated for these branches. They may not receive one or two in a year.

Several major 4A companies have drawn out their own elite soldiers and vowed to win this business!

Every time there is such a big order in the market, for these companies, the competition is as fierce as a war. The winner is the king and the enemy is defeated, and the strong take all. This rule is the truth in the market.

At three o'clock in the afternoon, elites of well-dressed advertising companies gathered in the conference room of Huashang International.

Before coming, they all did their homework and had already collected all the information about Huashang. After reading the information, the creative directors also sighed that the company's growth momentum was too strong. There is a clear news that Huashang International is in the listing stage and will be successfully listed soon.

So, now their company wants to do a big advertisement, whether it is to create momentum or promote, it will definitely not be stingy in terms of expenses. It seems that what the assistant chairman said on the phone that starting from 50 million yuan is indeed not a joke.

Thinking of this, everyone became more energetic. They secretly vowed to come up with a perfect advertising case, and the cost would be best to be pushed up to hundreds of millions! If you can do such an advertisement, your fame and status in the advertising industry will be greatly improved, let alone the bonus. Whether you can have a fat year this year depends on this goal!

Several major advertising companies sent their strongest account directors, each with an assistant, only Liu Xinya is the commander who is barely responsible.

Ada, the account director of Ogilvy, knew Liu Xinya. When she saw her walking into the conference room alone, she said with an exaggerated expression: "Aya! I haven't seen you for a long time, why are you here?"

Liu Xinya reluctantly smiled and said, "Isn't this Huashang International going to make an advertisement? She also notified my company."

"What?! Did you notify you too?" Ada looked at the others around him in surprise. They basically knew each other, and they were all 4A.

"No, look at what companies are there. When will your small company be compared with our major 4A companies? Could it be that the assistant chairman of Huashang International knows you?"

Although he was surprised that Liu Xinya's small company could also participate in this bidding, Ada did not take it seriously. His opponent was still other 4A advertising companies. As for Flash Star, it should be considered as a recharge at most.

It was three o'clock, and Li Qinghuan came to the conference room on time. Wang Ye did not show up today, and there was no need for a heavyweight like him to come forward.

I met with major advertising companies today, but Li Qinghuan just needed to explain the company's needs clearly and then let the companies go back to the preliminary plan.

After a big advertisement is made, the process is still very complicated. It is roughly as follows.

At the beginning, Huashang International Company proposed a demand and wanted to promote a certain product, and the advertising budget cost was roughly what was the approximate amount of advertising budget.

After receiving the message, the account manager reported to the account director and then arranged the specific meeting time. The head of Huashang International Company (Li Qinghuan) will introduce the product to the advertising company and talk about the company's preliminary ideas and marketing goals for promotion.

Depending on the situation, it will be decided whether the account manager or the account director will come forward directly to meet Huashang International. Large orders like today will naturally be the account director.

Before the meeting, the Account Director General will learn about the basic situation of the industry in which Huashang International’s products are located through the Internet and other channels, so that he will be relatively proactive during the talks.

After the talks, the Account Director General formulated a work schedule to indicate the content of the work, the person in charge, time arrangement, etc., and handed over to Li Qinghuan for confirmation.

Then the advertising company's account directors notified him to the directors of relevant departments in the company and introduced the basic situation of the project, including the planning department, media department, and creative department, and the project officially began to operate.

Later on, there is the internal process of the advertising company until they come up with a few more satisfactory drafts and submit them to Huashang International for review.

At this step, several companies will submit drafts at the same time. Huashang International will compare and select a partner company in advance.

The following is to negotiate the price and sign the contract. Don’t think that signing the contract is done. No, this is just the beginning!

For example, Huashang International chose Company A to cooperate, so there may be only some of the draft submitted by Company A that is relatively satisfied with Huashang International, but it still needs to be improved.

At this time, the creative director of Company A was about to come forward to make a formal proposal, explaining the creativity and connotation of his advertising draft. After listening to the proposal, Huashang International retained the part that was satisfied with, and the content that was dissatisfied was sent back to let Company A continue to do it.

Only after several rounds can the final advertising plan be determined. The following is the production and channel playback of the advertising content.

In a word, big business is never that easy to do. If you want to make money from Huashang International, you need to make enough effort.

Li Qinghuan explained the company's situation and needs on stage. Everyone in the audience wrote quickly and did not dare to miss any sentence. Because perhaps Li Qinghuan's inadvertent words meant what her company really wanted.

After the talk, Li Qinghuan asked everyone with a smile: "This is the basic situation. If you have any questions, you can ask directly."

Ada was the first to raise his hand, and his question was also what everyone is concerned about: "What is your company's budget? Because the budget is unclear, it is difficult for us to tell the creative director that we should know that 50 million and 100 million are much different."

Regarding this question, Li Qinghuan said: "The reason why we say it is not a cap is because our company wants the effect! As I said just now, the purpose of this advertising is to double sales. As long as this goal can be achieved, you can create an advertising plan of 100 million, or even 200 million! It's OK, we only look at the results!"

This is very bold and clear. It is to tell major advertising companies not to fool people with fancy things. Big advertising is never a one-time deal. Advertising companies are responsible for the advertising plans they give! Do you really think that the commission of 16.6% of the advertising fee is easy to get?

The reward collected by the advertising company when taking this order is generally 16.5% of the total advertising fee. If Huashang invests 100 million yuan to advertise this time, the advertising company will take away 16.5 million! This money does not mean that you publish an advertising case and then put it out.

Things are not that simple. Huashang International and its cooperative advertising companies have to sign a contract. For example, the contract stipulates that the advertising effect must double its sales within half a year. Once calculated, the sales will only increase by 50%, which will cause trouble for you and may deduct a part of the amount.

If it can be increased by more than 80%, then it will be approved and will be paid in full. If it exceeds expectations, Huashang International may even add a part of the bonus, or continue to sign a large order with you, and leave the future advertising business to your company.

Liu Xinya is concerned about the issue of later channel deployment, and her small company cannot compare with those large companies in terms of resources in this regard.

She stood up and asked, "Do your company have any requirements for the channel resources of the advertising company?"

"No, and the company will come forward to help you get channel resources." Li Qinghuan answered confidently.

This is also because of the confidence given by Southern News Corporation. Needless to say, the TV stations in South China are just about to go on, and they can go on as soon as they want.

It is easy for Southern News Corporation to say hello to TV stations in other regions. They are all brothers, so they are of course much better than advertising companies.

After the first meeting, the account directors of major advertising companies drove away one after another, preparing to return to the company as soon as possible to carry out the next step of work.

Liu Xinya returned to her Flash Star Company and passionately summoned all the staff from the Creative Department. Well, there were only two people in total, copywriting and Meixin. Liu Xinya did the other work.

The three of them gathered in the small conference room. Liu Xinya stood at the conference table with her head held high and her chest held high. She said that she shocked the two employees.
Chapter completed!